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Website Design

Web Design Colorado Springs

An eye-catching, well-designed and SEO-Optimized website is how you capture and generate leads in the 21st century. If you don’t have a website, you simply don’t exist digitally. 

 

Do I Really Need a Website? 

The Reticence Marketing philosophy is to construct websites and internet marketing solutions which accomplish results. As a matter of fact, it’s why we think there is more to web development and web design than simply looking good. We’ll offer you everything needed to succeed on the internet. We’ll help you engage more customers, ignite your branding, attract new leads, and unlock your potential for more profits. A website is a valuable marketing and sales tool for any company and we’re passionate about assisting you in getting it right. We’re the obvious solution for business sites in Colorado. Whether you are a dental practice, law firm, school, or home health agency, we’re well-known for partnering with our customers to build successful sites they adore, irrespective of their industry!

 

Essentials for Successful Websites

 

Just in case you haven’t figured this out, your site is a vital part of your company; it’s crucial that you provide it the attention it needs. We repeatedly witness fantastic website designs generating exceptional results for businesses, which previously would’ve wasted a lot of money and time on ineffective marketing. Here, we give you a list of 11 essential elements we’ve seen work magic on our customer’s sites.

 

Perfect Elevator Pitch

 

Research shows that website traffic spends about 7 seconds or less on 90 percent on the sites they visit. It’s measured by a metric referred to as the bounce rate. That means you just have a couple of precious minutes to convey what you do, who you are, who you do it for, as well as why you are the best option. Be certain that you nail your elevator pitch and get it right in front on the homepage.

 

It is vital that you spend time honing your main marketing message and making sure that your tagline, logo design, and the first two sentences of your site copy are clear, as well as present your company with impact and credibility that succinctly outlines your target niche and specialty. There is a lot to communicate in a very short time, so the pitch has to be compelling and concise.

 

Concise Call to Action

 

As business owners and marketers ask, “Why isn’t my site design converting?” most often, the answer is a lack of calls to action. Calls to action are advertising and marketing concepts, directions/ requests to ‘do something’—oftentimes the next measure a consumer should take to purchase a service or product. Typical CTAs (call to actions) include “Buy Now” buttons and phone numbers, oftentimes the best site designs have value led call to actions that subtly encourage users to take the next step. Calls to action are made to engage your traffic and guide them down a path to conversion.  Website visitors require specific details before they commit to an enquiry or purchase, smart calls to action preempt visitors to the next step and softly lead them through your site in such a way to experience your site, while generating the details they’re seeking.

 

Any good website designer would suggest that you ensure that your number is in the upper right of each website page. Have the website designer place your contact details on the footer of each page in conjunction with fast links to your most precious content. It’s even more critical for mobile sites in which prospective customers often are just browsing for a fast phone number, address, or hours.

 

Track All Conversions

 

At the top of our list we mention conversion tracking because it so often gets neglected, but it is one of the simplest tactics to implement. Even with a basic web design, it’s important that you know how many sales and enquiries you get through your site, where these visitors come from, and what the expense is to obtain them. It’ll allow you to appropriately measure your marketing spend, assess the success of any modifications or improvements in your online marketing or web design, and eventually measure your website’s underlying success. Any great web designer will have the ability to help you track all conversions.

 

‘About Us’ Page

 

The biggest mistakes that are made with such pages is that they’re oftentimes boring, and they aren’t about the customer. It might seem counter-intuitive to create an About Us page that’s more about the customer than the company, yet there is an excellent reason for it.

 

Your business exists for the customer. Therefore, by logical extension, the About Us page also is about the customer. That isn’t to say it should not create an interactive portrait of the personalities behind your company because your prospective clients want to know who they are working with, yet they additionally want to know how such individuals will make their lives better. The About Us page, just like the remainder of your site, must present all details in the context of how it’s beneficial to your visitors. Experienced website designers will have the ability to assist you in planning the best way to present the About Us page that is specific to your company.

 

Generate Quality Content

 

High-quality content is essential to your marketing efforts and without quality content, you cannot tell your story, appeal to your target audience, or define the problems you solve, as well as how you’ll solve them. All things from your web copy to your email newsletter must be engaging, informative, and useful. Make it simple to read, generated in frequencies and portions which fit the interest of your market.

 

Content is an important tool that leads visitors towards a purchase and it must work together with your brand and web design to offer a compelling and seamless experience. Quality content shows integrity and authority and visitors are more than likely to buy from companies which invest the effort and time into sharing their message in an appealing and intelligent way.

 

Beautiful Visual Design

 

Visitors are more inclined to stay on your site if it is visually interesting and aesthetically appealing. Also, they’ll be more inclined to come back and share your site with other people. A creative and visually compelling web design instantly sets up the quality of your product and your company.

 

The best web designs center around the truth that visual design has a substantial impact on the user’s emotional response to your company. If your web design has a less than stellar visual look visitors will subconsciously and consciously perceive your business to be less than stellar. That same principle will apply to using template sites. If you have a desire to set yourself apart from your competitors, you really should invest in a customized web design which reflects your individual brand and additionally visually communicates a point of difference. As it’ll come to your visual design, employing professional web designers may be extremely advantageous.

 

Logical User Experience

 

If a site is constructed around a user’s point of view and objectives, it’ll encourage their engagement and improve conversions. Ask yourself ‘why’d they visit your site in the first place?’ Which questions do they hope to get answered on your site? Attempt to see your site’s design from their viewpoint to develop an experience which anticipates their needs, as well as generates the proper solutions, and ensure that your website designers are also checking out the design from this viewpoint.

 

You must make it simple for prospects to have access to the content needed, whether it is contact details, prices, or product specs. User experience, at its highest level, is about offering what your prospective customers require before they know they require it. In conjunction with developing gorgeous web designs, your website designer is going to be experienced in ways that improve your site’s user experience. Web design evolved from merely concentrating on aesthetics to additionally consider the front end function a site may offer, even the most basic sites must factor in usability to the overall design and layout.

 

Mobile Friendly Design

 

Twenty-five percent of folks online at any given moment are utilizing a tablet or smartphone. Furthermore, studies show that users or tablets are converting at higher paces than users of desktop devices. That proves that your site must not only be viewable yet optimized for mobile.

 

Responsive website design will insure that no matter which device is used, your site generates content within the most effective manner. For advanced web designs, customized mobile design might be needed, but under no circumstances should mobile visitors be left with a regular desktop version. Desktop sites are awkward upon mobile devices, which makes it challenging to click links, navigate menus, and discover what visitors are looking for. Your web designer will have the ability to advise you as to if responsive or a mobile website would be better for your unique case.

 

Stable Structure and Robust CMS

 

The platform on which your site’s design is constructed has a big impact upon its usability and how efficiently you have the ability to update content and engage visitors. We cannot overstate how crucial this structure is to a website’s performance. It’s especially vital for ecommerce sites. Without a few of these essential features you will waste time as you post content, optimize for search engines or fix errors.

 

When selecting a CMS (content management system) search for these:

 

  • Software is supported by the developers and is updated frequently
  • Utilized by a massive community of users, and developers (like WordPress site)
  • SEO-ready
  • Fast load times
  • Easy content editing that is accessible from all devices

 

Prepare Your Strategy for Marketing

 

A presence online alone is not enough to produce sales and enquiries. You need a plan that broadcasts your content, attracts search traffic, and converts prospects into customers. There are lots of available options, which include PPC (pay-per-click) advertising, SEO (search engine optimization), social media, and email marketing. Depending upon your industry and business, some strategies work better than other ones.

 

The secret is to find that sweet spot by experimenting with all of the channels available.  It ultimately is a trial and error process while you find what’s more effective for your audience.

 

Your Website Design Company

 

An excellent website design company is your partner in implementing all of the things we have discussed. You do not need to know how to design, write, or market your site. You will save time in the short-run and money in the long-run by investing in a high-quality web designer.

 

Before you hire a website designer, ask how well they understand these important elements, how they’ll incorporate them and how they have succeeded within the past. As you talk to web designers, go past simply browsing their quote and using a keen eye while checking out their web designs. Search for creative and experienced web designers which are well established, and which have comprehensive references and great portfolios of collaborating with similar companies to your own. In partnering with the proper website design company you’re placing yourself in the best position to make sure that your site is a success.

Are You Ready?

If you’re ready to take the next step in building your company’s Digital Presence – A well-designed and SEO enhanced website is waiting for you.

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