(Image credit: https://microbeformulas.com/)
Many different factors have an influence on the success and popularity of a business. While customer satisfaction is important, employee satisfaction is also important. Business owners have to make sure that they are doing what they can to make sure that the employees are satisfied. One of the most important factors to employee satisfaction is the company culture. A positive company culture not only encourages employee retention but also can help you when you’re looking to add new employees to the team. And when you make your company culture a diverse company culture, then you can reap even more benefits.
First of all, when you encourage a diverse company culture, prepare to notice a lot of positive changes for employees and customers alike. Attitudes, viewpoints, and mindsets are all influenced by the company culture. If your company is struggling, one of the places to look is in the culture of your company. If your company culture is monolithic, this can cause quite a bit of discomfort among employees, decreasing their sense of loyalty to the company and increasing the likelihood of burnout. It can also cause close-mindedness when it comes to dealing with customers. Diverse company cultures attract employees and customers from all walks of life.
Greater Respect Among People
When a company has a diverse culture, it can encourage employees to be more respectful of customers and employees of different backgrounds. For one thing, employees are more likely to be fair to their customers no matter what culture they represent. Also, people in diverse cultures are exposed to different views. They are also given opportunities to learn about the views so that they can actually gain a more open-mind for not only their teammates but the customers that visit their store. For one thing, if one group of people are alienated, then this can lead to other groups following.
Breaks People Out of Their Bubble
One of the common issues with society these days is that a lot of people get attached to their bubble. As a result, they remain ignorant of the needs of customers they are supposed to be serving. A diverse company culture can actually challenge people to step outside of their comfort zone. It will make it easier for them to talk with customers who may come from different backgrounds. This can also reduce cases of discomfort. One of the best ways to increase comfort with people is by increasing their understanding of multiple cultures and backgrounds.
Helps Set Customers at Ease
When customers visit a company, they actually assess the environment. If they see that the environment is only one culture, then they are likely to feel discomfort if they are not from that culture. This can cause certain awkward interactions between the customer and the employee. If a customer feels represented at the company he is visiting, then he is more likely going to feel comfortable at the place. He is also more likely to return to the business.
Prevents Unfair Policies
If a company is homogenous, this can bring forth unfair policies targeting minorities, women, or anyone who is at a disadvantage in the company culture. It can also lead to harassment of certain people. Other issues in a monolithic company culture are singling out, scapegoating and double standards. A diverse company culture prevents that. Instead of all of the dirtiness that comes with a monolithic culture, there is compassion and a consideration of different viewpoints. Also, there is a greater sense of job security for all employees as long as they do their job.
Encourages Employee Health and Wellness
Employees are healthier and happier in a diverse company culture. For one thing, there is a lot less pressure to conform to the group. With diversity, people are more likely to experience acceptance. They are also more likely to learn the value of being themselves as allowed by the company policies. Different cultures can learn from one another. With the different ideas that are shared in a diverse company culture, more customers are likely to be reached and represented. There is also a smaller likelihood of employees feeling slighted and discriminated against. Employees can feel included and not feel the need to exclude themselves in any way.
Company Success and Profit is Higher
A company that makes it a point to be diverse is going to have greater profits because of the energy that comes with the business environment. People are more likely to do business with a company they feel comfortable with as opposed to a company that makes them feel like they are unwelcome. One of the best ways to make a customer feel welcome is by hiring people like the customers.
One of the ways to spark greater innovation is by reaching out beyond the usual group. As a matter of fact, people have stated that they prefer certain companies over another because of a more diverse background. In some cases, a monolithic company can actually stifle research and other factors that can actually bring profits to the company. One example of how diversity can benefit a business is in the U.S. universities. There is a lot of diversity in universities. This is one of the reasons that it attracts the best researchers from around the world. Diversity can also enable businesses to increase the wideness of the net they cast.
There are tons of benefits that come with a diverse company culture. With a diverse business culture, there are many more viewpoints and insights that can help with innovation. However, it is important for businesses to think about the extent of diversity they are willing to promote. It is not just enough to hire people from different cultures and backgrounds. They also have to be considered for leadership roles and other areas in the company. This can bring about more trust from the employees. If they have a manager that shares something in common with them, then they are more likely to feel comfortable with the manager.