The Significance Of Marketing – Small Business Edition

The Significance Of Marketing – Small Business Edition


Where do I advertise and market my products and services?

Now that you have your business or even a private company, do you realize how vital a tool the internet can be? Internet marketing, also known as online marketing has nowadays become very popular and a crucial part of marketing to many companies.

Due to the extensive use of the internet and the rise of social media platforms like Facebook and Twitter, many companies have resulted into marketing their products online and obtaining feedback from their clients on their products or service through social media platforms as well. In this article, I intend to point out factors which have made internet marketing so successful as well as explain the significance of the same to small companies.

Real-Time Feedback guaranteed…

To begin with, internet marketing allows one on one communication with the clients about the product or service that they want. In most cases, the traditional marketing method is limited in this by the fact that the client has to either travel to the manufacturing company or vice versa or have a chat with the salesperson. With internet marketing through platforms such as online chats or feedback from social media, the response, and feedback in real time. This helps in getting constructive criticism about a product or service and have it improved within a short period of time and in increasing the turnaround time for response to client’s issues as well as improving customer service.


Secondly, it is easily accessible. Let me ask you? Do you know that so many start-ups fail because they do not do considerable marketing and advertisement for their products? For instance, did you know that:

1. There are more than 1.2bn people across the world who use the internet entirely through their mobile phones?

2. When it comes to Business to Business sales ( B2B), Facebook and LinkedIn are rated as the most excellent driving factors? That more than 30%of the Top Fortune 500 CEO’s have a verified profile on either LinkedIn or Facebook?

3. At least 85% of the SME’s can prove that social media has helped them grow in their sales over the past year period.

4. The number of people who just visit the Facebook page per day is slightly more than 666 million. Think of an advert which is being seen by all these people!

From the extensive use of smartphones for e-commerce platforms like Amazon app to mobile banking applications, advertising on blogs, Facebook etc. Internet marketing is easily accessible and easy to interact with. Very many clients are able to see a sale for a particular product when advertised online rather than walking to a store to purchase a product. Due to this internet marketing has gained popularity and led to a boost in sales.

A sales channel…

The internet can also be used as a sales channel. Gone are the days when it was necessary to walk into a store to purchase a product. One can simply order for a product and have it delivered into his or her home. This means that it is not necessarily that the store be a rented physical construction, it can be an online store. Moreover, the coordinator of the online store can hire a transportation company to ferry the goods or services to the clients thus further reducing the costs of renting and transport. This is only able through internet marketing.

Surveys and Research are easily carried out…

Lastly is that is easy to carry out market research and in an economical way. All different types of consumers access the internet from young to old, different sexes and different social class and religious beliefs. All these clients have different tastes and preferences, if not expectations concerning a product or service. They are also likely to air their disappointments and reviews concerning a product or service and have the industry players respond to the same by being innovative and creating a new product or service.

Additionally, the presence of online surveys makes it possible to gather a lot of information concerning a particular product or service and have it promoted in the most suitable way. This is done at a very cheap cost since most of the times the company has only to create the online platform and wait for the customers to respond. The company can hence use the data collected as research data for future use and market segmentation. This is vital in knowing which product can be created and modified in order to have a constant demand for constant sales.

Last words of advice…

So thinking of advertising your products and selling them? Word of advice: Don’t rush to TV ads, Radio ads or Billboards, they are damn expensive and most significantly, easily forgotten too! Try out internet marketing first and see the results. You can start with Facebook, it is very cheap to advertise and sell your product. Thank me later!

Who Are We?

Who Are We?

 “Just Another Marketing Company…”


 As you read through this website you’re probably thinking “Just another marketing company, charging an arm and a leg without any actual results” – That’s why I’d like to take a moment to address the reasons behind my founding of this company, what we represent, and why we firmly believe in the power of small businesses to significantly impact the community around them.


                                           The Power of Reticence


What does this strange and often unknown word even mean? Our clients consistently inquire as to what exactly our name means; and once they find out, they often ask questions such as “Why?! That doesn’t have anything to do with what you’re trying to accomplish here.” Reticence; according to the online dictionary, means “the state of being reticent, or reserved, especially with regard to speaking freely; restraint.” So what does this seemingly insignificant word have to do with the significance of small business marketing?


It’s pretty simple, actually. Reticence; or the state of being reserved and quiet by nature, is an art form which I find to be lacking within modern society. How many marketing companies have you seen with big and bold titles that almost make your heart pounce at the very sound? These companies are known for their ferocity – And they often promise big returns for even bigger investments.


False Promises


“Get to the top of Google TODAY!”

“Double your sales with our simple, 5-point plan!”

“Become successful overnight!”

“Wanna be a millionaire? We’ll get you there!”


 The fact of the matter is that these companies promise you; a small business owner, that THEY are the key to your success. Whether it be through the implementation of their “secret and highly researched” magical formula for business success or their (Insert Random Promise Here). Either way, they promise you results – They’ll get you to the top of Google search rankings and they’ll double your sales in a week – Maybe they’ll even throw in a nifty gift bag with some cool graphics and a motivational poster – But what are they actually doing for you as a business owner?

 Nothing. “Wait… What?! Nothing? I just paid this company a fortune, obviously I’m going to be an overnight success!” Trust me, I wish it was that simple myself. If I just had to invest my entire life savings into a single company, formula, or brilliant business model in order to witness my amazingly magical success overnight; I would do it! I mean, who wouldn’t? But that’s the point – WHO WOULDN’T? This is how these companies make big sales along with big promises and often deliver zero results.

 Many small business owners simply refuse to do business with marketing companies due to this sad state of affairs. They’re already struggling to make ends meet – To pay their employees, keep stock on the shelves, and provide services to the community. Many often resort to taking their marketing into their own hands due to the simple cost-effectiveness, or they adopt no marketing strategy at all under the false and all-too-common mantra of “This product or service will sell itself!”.

Why Choose Us?


Business People Over Computer

 I’ve spent a lot of time explaining the failures of our competition – So you’re probably thinking “Okay, well what makes YOU better then?”

 Nothing. “WHAT!? You just wasted my time by making me read this some drawn out article over the failures of your competition while refusing to promise ME the magical solution that I deserve?!” Pretty much!

 Here’s the deal – I can’t promise you that we’ll make you the largest, most successful, most profitable company in the Springs. I simply can’t; or rather won’t, make such blank promises to you as a business owner. What I can promise you; however, is that we will consistently and persistently work in your favor as a business owner – Not to accomplish OUR goals, but to accomplish YOURS. Our motto here at Reticence is “Dare to Dream” – That means we firmly believe that your dreams as a local business owner are what fuel your entrepreneurial success, not us.

Dare to Dream


Dream artwork with Hand


 As a small business owner and local entrepreneur, you likely started with a vision of the future – A brilliant dream that you desperately want to see become an indisputable reality. We offer a variety of services to improve upon your current business model; and yes, we also offer a variety of marketing plans and techniques that are proven to increase your sales and customer acquisitions – But we’re not going to make you an overnight success, nor are we going to make your dreams a reality – Because here at Reticence Marketing, we believe in YOU rather than ourselves.

 On this journey towards your success as a business owner, we’re not going to make empty-handed and audacious promises – We’re simply asking for you to bring us along on this journey of yours. We want to see you become a success, we want to help, and that’s the power of Reticence. Call us now for a free quote!

For every local entrepreneur who believes themselves to be incapable of true success and profitability – Stop lying to yourself. It’s time to actualize your dream and make your vision a reality.

Become a Part of the Reticence Marketing Family Today

Located in Colorado Springs, Colorado

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