K: Thank you for listening to the “Dare to Dream” podcast located here in Colorado Springs, Colorado and sponsored by Reticence Marketing, a full-service marketing, web design, and SEO company doing both local and national business through a variety of clients and a variety of industries. My name is Kolten; I’m the founder of the company, as well as your host, and I do have a guest here with me today. Her name is Amber; she has a variety of companies and entrepreneurial endeavors. Amber, if you just wanted to elaborate a little bit on who you are and what you do.
A: Sure! Thank you for having me! I’m excited to be here! Well, my name is Amber Turner and I’m the owner of Polish at Home and at Polish at Home we’re bringing beauty to you and so we’re in the stages of launching our own skin care line which I’m so excited for! And I’m also the owner of Deluxe Productions which is an event production company here in Colorado Springs. And we do a variety of events, including workshops, training, seminars, live events, and we’re excited to also be doing the modern American Miss Pageant which I’m really excited about because I’m excited to be a part of this system and what it can do for young women in our society. So, I’m really, really, excited to be here, and share with all of you what we’re doing here in Colorado Springs.
K: Awesome! Definitely glad to have you on the show and obviously Colorado Springs is an interesting area for business; definitely a thriving area and a thriving community, so I know that you’re pretty popular on Instagram as well, so if you could just explain maybe how social media and marketing has helped improve your business.
A: Absolutely! Well, social media is king almost [laughs]. Social media is pretty much how you are going to brand yourself and so it’s a way to reach people and so social media has helped me so much in my business where I’ve absolutely met amazing people. I actually obtained business off of social media, so I definitely know the power of social media and what it can do for your brand and your business.
K: Perfect! And yeah, definitely being a marketer myself and working for a marketing company, doing social media is probably one of our most popular areas. I would say mostly because a lot of business owners just don’t understand it and Amber obviously you’re younger, so you’re in kind of a different demographic with me, we understand social media, we understand a lot of marketing, but for the older business crowd which you know, probably makes up a large majority of business owners here in the country besides you know, startups, just understanding social media and understanding marketing is probably pretty confusing for them, I would say.
A: Absolutely I agree. And even though I kind of grew up with social media, I can say that I know a lot about it because it’s forever changing so I’ve gotten to a point where I’m finding that, you know, outsourcing that to the expert that actually study it is actually beneficial to me as a business because like I said it’s forever changing. I mean, one thing can be working one day and the next, not so much.
K: Oh yeah, definitely. I mean being a marketer that’s probably the most annoying thing to work with is that we’re always having to adapt our strategies, and what we’re doing, and the systems we’re using, but at the same time that’s good because we’re doing it for you, and I guess that’s why a lot of business owners could definitely benefit from using a marketing company or just understanding more about marketing themselves and doing it themselves you know whatever way works. Uh, so I know that you kind of elaborated on this when you introduced yourself, but I know that your starting your own skincare line through one of your companies, if you wanted to maybe talk a little bit about that.
A: Sure, well I’ve always loved skincare. I mean I’m just like very passionate about skincare and one of the things I was doing with Polish at Home is I was selling other brands and products and so with myself being so passionate about skincare I just thought one day, why don’t I just start my own skincare line where I can sell my own things that I believe in and that I’m passionate about and that I know works. So that’s what we’re in line, I’m starting, and I’m really excited about it and it’s just going to be amazing!
K: That is awesome and obviously you’re a Colorado Springs entrepreneur. We have a lot of entrepreneurs strangely in this community. I guess not necessarily strangely, we’re a thriving, vibrant community, but we seem to have a lot of startups, a lot of entrepreneurs, a lot of people really trying to make their dream a reality. And you know just kind of moving on from the conversation we were in, the motto of our company Reticence Marketing is “Dare to Dream: and our goal as a company is to make business owners’ dreams a reality and making their businesses exceed and grow in their revenue and their clients, etc. So, I mean being a business owner and entrepreneur yourself, what does that statement mean to you, you know when we say, “Dare to Dream” and what would you say to business owners that currently own a business or people who are just maybe younger? Or even older, and they just want to start a business, they kind of want to escape that daily 9 to 5 grind, I guess you would call it.
A: Absolutely, I think it’s so important. I think especially in our lives, we go through our life thinking that we have to live our lives a certain way. That we have to get a certain job and we have to have a certain lifestyle. But I think that it’s important to, and I love that “Dare to Dream” because it’s about living fearlessly. It’s about going after your dreams and believing in them and I think that belief is so important. For a long time in my life, especially in the beginning, especially when I was still trying to find myself and trying to find my footing, I felt like I had to fit a certain mold, I had to talk a certain way, I had to be a certain way, I had to portray myself a certain way. And at the end of the day I wasn’t so happy. Until I started daring, I started to live fearlessly, and I started to live boldly. And I think that’s so important because you’re going to be so much happier on your life when you are going after your dream, you’re seeing the vision you have for your life. And you’re making it come true. And I think that we oftentimes get so bogged down with life and what others think that we just need to dream ourselves and believe in ourselves and I think it’s important to, especially when it comes to entrepreneurship and starting your own business, because people are going to tell you all the time that you can’t do this, and you can’t do that and that’s never been done. But the most successful people and the most famous entrepreneurs there are out there they dared to dream and it’s possible for everyone.
K: Certainly, I couldn’t agree more and that’s definitely why we picked that statement because it’s a very profound statement I guess you could say about our company and I know we’ve gotten several clients who are just people who are kind of browsing the industry looking for tips on marketing. You know, interested in our podcast or the articles we write just trying to make life a little bit easier for them because being an entrepreneur, being a business owner is definitely not an easy experience. But I’m sure that you would agree in the end that it’s a very worthwhile life experience to have, you know, being your own boss and not having to live in kind of that day to day corporate grind, as people call it the 9 – 5 terror. I’m only 20 years old and being an entrepreneur myself, I’ve been told several times that’s impossible, that you can’t do, you know there’s no way that you can go to school, own a company and work a full-time job, and there’s no way that you can break into an industry that’s already so highly competitive. But I think that it’s, actually I know that it’s 100% possible and there’s a lot of young people out there, as well as a lot of people who are maybe middle age, you know, they already have families, they’ve been living the same way for most of their life and there’s just ready to kind of escape from that and be their own boss and really make their dreams a reality you know whether they have a skill that they can promote in a business or a product that they think is just ingenious that they want to come up with and deliver to the consumers. I think that “Daring to Dream” is really something that society has really lost a hold of. But at the same time, it’s really the way forward I guess you could say.
A: Oh, absolutely! And that’s actually one of the events that we are creating at under Deluxe Productions is “Vibing like a boss” which I’m really, really excited about. It’s for like young females and it’s about going after your dreams and finding the path of self-discovery, finding the path of your purpose. You will be so much happier when you live in your purpose. I mean that is so important, is when you find that path and you know, okay this is the path that I’m supposed to be on and it might be hard, I’m telling you the road to entrepreneurship is bumpy and it has so many challenges, but it’s so worth it because every day I wake up and I’m happy. I love what I do even though it is frustrating sometimes. [laughs] I have a lot of frustrating days and a lot of ups and downs. But at the end of the day I feel like I’m so blessed to be able to do what I’m doing, and I love what I’m doing because I know that this is my path that this is my purpose and I’m truly happy inside. I mean I used to work for the Federal Government. I worked a 9 to 5 and I you know, the typical corporate office-type of environment. And I was just like this is not right and it used to not feel right, and I was like this is not where I’m supposed to be. I didn’t know where I was supposed to be, but I knew it wasn’t there[laughs]. And so, once I started the journey of self-discovery and actually like on the path of entrepreneurship I just kind of learned a lot about myself too. In addition, I mean in entrepreneurship you learn a lot about yourself. Most definitely, but I would go to bed just happy though even though I might’ve had a really frustrating day, nothing worked out right, or nothing was working out, it’s just like when you’re living in your purpose and your path and you know this is the life I’m supposed to be living, money can’t buy that.
K: Definitely, I think it’s been some doubt in the modern day by the statement living life according to your own terms.
K: And that’s, what were you saying? Sorry.
A: I just said, “Absolutely.” I was agreeing.
K: Oh perfect. [laughs] But yeah, I mean when you’re a business owner and you’re an entrepreneur you really are living life on your own terms, you really are daring to dream. Like we were kind of talking about earlier, it’s something that maybe this generation really doesn’t understand as much as they could you know I guess in the way that we raise people nowadays through the education system and all that it’s really not with an entrepreneurial focus. You know? It’s more like what is life in the 21st modern century? You know you go to high school, you graduate, you go to college, you get a career, and then, you know you have a family, buy a house, you know this is what we refer to as the American Dream nowadays. And then you die, you know whether happy or not but at the end of the day, what you were talking about with the corporate grind, the 9 to 5 workday, it’s a nightmare to some of us. You know there’s people out there who are 100% okay with living that way and that’s awesome for them. There are people out there who just absolutely love working for other people because they don’t want to be their own boss and that’s fine. You know everyone is their own person, but for the people out there who I feel like a lot of the time kind of feel lost and forgotten, those people who are real dreamers who really want to make an impact on the world around them and whatever we may be, that’s what this podcast is for, that’s what our company is for, it sounds like that’s what your company is for, as well. You know? And we’re all here trying to coach people mentor them and bring them up into becoming, you know not just necessarily business owners, but just successful people in general who are daring to dream and living life on their own terms and you know, just being happy, like you were saying.
A: Uhmm. I think just to piggy back what you said, I think a lot of times too, people don’t really realize that they can do it. They think that’s for everyone else, that they can’t do it themselves. I had a conversation with someone before and I was creating a previous event called [inaudible: 13:40] and it was an amazing event. I mean, it was just, I still get chills thinking about how everyone came together. It was to benefit Autism and it was just an amazing event. But how it came together we had Dr. [inaudible: 13:57] speak, we had Mark Randall, former Denver Nuggets coach and player, and we had all sorts of people involved. And she was like how did you manage this? And I said I acted. And she’s like, “I could never do that!” I’m like, “Yes you could!” [laughs]. I mean you have the opportunity just like I do to pick up the phone and call. I also like, when I moved to Colorado I had nothing. My family and I, we didn’t have a place to stay. Like we had nowhere to live, we had no jobs, we had nothing. And I wanted to create an event called “Painting with the Heart” which was to benefit the impatient children at the local hospital here. And I still want to do it even though I had nothing, I had no resources, I didn’t have any friends, I was not well-networked or anything, but I wanted to create this event because I had the vision of this event. And, so what I did is I just picked up the phone and started calling people. And I received so many no’s, people hung up the phone [laughs]. And they were like who is this crazy girl calling me? You know? Like it was tough, but you know I persevered until I got a yes. And you know what they say about that? All you need is one yes.
K: All you need is one yes.
A: All you need is one yes and from that one yes it was “Painting with a Twist” from that one yes, we created an amazing event that we supported the impatient children of the hospital it was just amazing to see the local children and this community support the children that were not as well as they were in the community. That was amazing, and I had nothing. I started from nothing and we all have the opportunity to pick up the phone, and act, or just call, or whatever vision you have for yourself there’s an opportunity there. You just have to act.
K: I couldn’t agree more with you, it’s all about action. It’s all about taking the next step and a lot of people nowadays just don’t really want to focus on that, they don’t want to, they really don’t want to challenge themselves anymore. But business owners, you know they do, they challenge themselves each and every day, especially being entrepreneurs, you know, you and I are both young entrepreneurs and just trying to succeed like you were saying. You start from nothing; you build a company from nothing. You make your dreams a reality and you help other people while you’re doing that and that’s really, I mean for me and it sounds like for you as well that’s why I got I got into the business I’m in, and that’s why you know we’re doing this podcast and trying to reach out to business owners and I feel like a lot of people, it’s all about conformity, I guess you could say. People throw that word around a lot nowadays. I’ve personally written about it a few times just in terms of everyone just wants to follow everyone else I guess you could say. That’s what the vast majority, you know, 80 or 90% of the population just wants to get in line and follow everyone else and there’s nothing wrong with that, you know like I was saying earlier. If you just want to conform and that’s what makes you happy that’s fine because that’s what makes you happy. Kind of like what you were talking about. But there are always going to be those people who are just naturally intended almost by the laws of nature itself to break the mold. And those are the dreamers and those are the people that make the difference in the world around us and that’s really the way I guess you have to look at it. Kind of like what you were saying it only takes one yes; you just have to pick up the phone I get that all the time being a young business owner and entrepreneur myself. Like, “How did you do that?” I’m like one day I decided I wanted to do it, so I did it and now here I am and we’re growing, and people are like, “No I could never do that!” Well, “Yes you could.” It’s actually not that hard, you know, you just focus on yourself and like you were saying you learn so much about yourself when you’re building a company because it takes work and it’s going to beat you down but then you’re going to beat it back.
A: And you can’t stop at the first failure because you’re going to experience a lot of failure. I’ve experienced so much and if I stopped at the first failure that I experienced, I would’ve stopped a long, long, long time ago. Because it’s all about perseverance, and it’s not even about, I don’t even like to look at it as failure, it’s like what is this teaching me? And how do I need to pivot and modify, or maybe go in a different direction. What is this teaching me about myself and I always tell people it’s about expiration. I’ve tried so many things. My family thinks I’m crazy [laughs].
K: Mine too. Mine too.
A: What is Amber doing now? I feel like life is about expiration, it should be fun. I mean I’ve tried so many different things but that’s what makes life fun. I’ve learned like okay I don’t like that too much. Or this I’m good at this, but I’m not good at this. And so, once you learn those lessons it’s like it all comes together and then you start to focus and like “I’m good at this and this is what I like to do. I don’t like to do this and so I should go in this direction.” And then I experience another failure and that direction and [inaudible 19:36] have to go another way. I mean it’s just like, but that’s not just business though, that’s like life in general.
A: And so, if you look at it in that way it’s not as crazy as it sounds like my family thinks I am. [laughs]. But, yeah, it’s all about perseverance.
K: I completely agree with you. My family thinks I’m mentally insane as well, so there’s no… I got you there! And just people in general, all my friends think I’m insane. I think that’s something that bothers a lot of us as young entrepreneurs and business owners is the work. Everyone needs reassurance everyone needs to be told, “Hey that’s a really good idea, you’re able to do that, just keep going”. But a lot of times when you’re first getting started out, especially as an entrepreneur you have to do all that to yourself like you have to be your own motivational life coach because nobody else is going to do it for you. Like my family every day you know I’ll walk in the door and they’re just like, “Why’d you quit your full-time job?” “You know you need that paycheck.” Or, “Why’d you do this or why are you doing that?” You know. “How much money are you putting into your company right now? It’s just like well you know.. and I’m only 20 years old so it’s a little bit different for me but I’m just like, “Hey we’re building something here and when your building something you want to build something great.” Don’t build something that’s just average. Build something great and make it mean something to you first, and if it means something to you then it’s going to mean something to other people.
A: Mm. And that’s where the belief and faith and having a strong “Why?” is going to get you through those times because like you said you have to be your own self-motivator like a lot of the times because a lot of people ae going to tell you, “Okay that didn’t work out now you need to stop.” And you know, I mean I can’t give up on this and so, having that strong “Why?” and having the belief and knowing that this is where I’m supposed to be, and this is what I’m supposed to be doing, and it’s tough. It definitely is tough because there are days where I’m like uhgggh [laughs].
K: I have the same days you know some days you’re just like well, I don’t really feel like doing it. I need a day off. I need a day off like everyone else gets, you know? If you’re in that corporate life at least you get two days off a week. And here’s just a fair warning to everyone if you’re an entrepreneur just getting started out that doesn’t exist. Your work schedule is literally 24 hours a day. But eventually we hope, we pray that we’ll get to that point that we can do whatever we want. [laughs].
A: Absolutely, like I work all the time. I mean, I like the flexibility of being able to work wherever. But I am literally usually working all the time. And working on something and sending an email or working on the website or something.
K: Right! Half of the time you know I’ll be watching a movie or maybe you know just relaxing to some Netflix but I’m still working you know I have my phone open and I’m responding to someone’s email or making an edit here on the website or posting some status on Facebook or Twitter just to keep all our followers engaged you know you’re never going to have any time off because first off, someone always needs something and second off, you’re trying to build that brand, and if you’re going to build a brand you have to do it by yourself.
K: But yeah, other than that we’re actually near the end the end, well we are at the end because we went over time. We’re at the end of our podcast here so Amber do you have any last words, business tips, or any inspiration for the audience?
A: Absolutely! I would say definitely in the beginning, branding is very important even though I don’t do that well with it sometimes [laughs]. But it is important to actually establish the foundation of the business and what your mission is, and what your vision is, and though like as things happen, and the business grows or change the vision and mission might change as well. But like having a stable foundation is always important and definitely marketing is so key because you can build an amazing business, but if no one knows about it, then what good it is doing? And so, marketing is very important and so I would say yeah, those two things, branding and marketing are very important when it comes to business. Yeah! [laugh].
K: Perfect! And it just so happens that we are a marketing company. Weird how that works? Right? [laughs] I completely agree with what you said though. If you can have the best service in the market you can have the absolute best product in the market and if people don’t know about it, it’s not going to sell and nothing’s going to happen with it and that’s why we’re here at Reticence Marketing and that’s why we do podcasts like this and why we write the content on our website and on our social media, not only just to help business owners out by giving them practical tips every day on you know if you want to do your marketing we want to help you out with as well. Even if you know we’re not making money from it because our motto is “Dare to Dream” and we want to help make your dreams a reality. But at the same time we are a full service marketing company and we have a variety of services to offer so if anyone who’s listening or reading in the transcripts want any help with their marketing or just some free advice, tips and tricks then just go to reticencemarketing.com and we will help you out! And with that I’d like to thank you for being on our show Amber and did you want to. I know you’re on Instagram and all that did you want to throw any of that information out there?
A: Oh sure, absolutely! I’m on Instagram at: amberthesassyentrenpreneur and [laughs].
K: It’s a fitting description!
K: Perfect! And obviously Reticence Marketing is on all of these social media networks as well, just under Reticence Marketing. If we weren’t we wouldn’t be a very good marketing company. Um so with that I’m going to go ahead and conclude this show. I’d like to thank you again Amber for being on the show and wish everyone a good rest of their day!