Starting your own small business in the modern era of fast-paced economic mayhem and #shoplocal campaigns is anything but easy, but what does it take to truly start your own small business and thrive as a small business owner?
It’s pretty clear by the title of this section what we’re trying to get at here – Be relentless with the pursuit of your dreams and business goals. As a business owner myself, it’s taken me several realizations throughout my time owning this company that I simply wasn’t putting in enough work, effort, money, or time. “What do you mean, I have to pour my entire life into my company?” For the start-up of your new business venture, yes that’s exactly what I mean it takes constant determination and dogged effort to ensure that your business will make a real impact on the world around us. Think of it this way – How many small businesses and organizations exist simply within your local geographical area? A LOT. The Art of starting your own small business can best be described as a consistent and tiring effort (often leading to shortages in other areas of your life, though this can be avoided if you schedule and maintain your time properly); you are the only person who wants to truly see your business succeed, and you’re the only one who’s going to be truly willing to put in the effort necessary to ensure business success.
Where Do You Want To Go?
This is a question that; from a marketer’s perspective, is often a struggle for many business owners. Deciding where you want to go with your business is of the utmost importance in starting off as a small business owner – Where do you want your business to end up at, what is the final goal? Many small business owners are satisfied with nothing more than a supplementary income, while others want to rely fully on their small business and hope to live a comfortable life. Others; and I am a proud member of this specific subset, want to see their businesses rise to the absolute pinnacle of success, profit, and reputation. Deciding where you want to go as a small business owner and where you want to take your business is of a definite importance.
Plan it Out
Now for the fun part (I’m just kidding, this part is actually rather boring, but 100% necessary). It’s time to plan out your business – What are your business goals, where do you want to go, and how are you going to get there? This involves the more technical aspects of starting your own small business – Designing a logo, a website, and ensuring that you know in what sphere of business you are trying to compete in and how to do that in the most cost effective and efficient way possible.For example: If you know that customers are searching for a product or service you offer on Google, Search Engine Optimization and a well-designed website are very important (You want these customers to actually know that your business exists, right)? This also includes being able to articulate what specific marketing approach your business needs in order to maximize returns – It’s always a good idea to at least get a Free Quote from a local marketing professional or company in order check pricing on the marketing services that may be in the best interest of your small business. Spend Money >>> Make Money; well that’s how it works for marketing anyways.
Are you Ready?
If you’re already a small business owner or just someone looking to break free from the traditional mold and do something different and unique in your own name, this is where your journey starts. Here at Reticence Marketing, our main goal is to ensure the overwhelming success of each and every one of our clients. We offer a variety of marketing services all of which are specifically designed to maximize your profit and outrank your competition in every way possible.
Where do I advertise and market my products and services?
Now that you have your business or even a private company, do you realize how vital a tool the internet can be? Internet marketing, also known as online marketing has nowadays become very popular and a crucial part of marketing to many companies.
Due to the extensive use of the internet and the rise of social media platforms like Facebook and Twitter, many companies have resulted into marketing their products online and obtaining feedback from their clients on their products or service through social media platforms as well. In this article, I intend to point out factors which have made internet marketing so successful as well as explain the significance of the same to small companies.
Real-Time Feedback guaranteed…
To begin with, internet marketing allows one on one communication with the clients about the product or service that they want. In most cases, the traditional marketing method is limited in this by the fact that the client has to either travel to the manufacturing company or vice versa or have a chat with the salesperson. With internet marketing through platforms such as online chats or feedback from social media, the response, and feedback in real time. This helps in getting constructive criticism about a product or service and have it improved within a short period of time and in increasing the turnaround time for response to client’s issues as well as improving customer service.
Secondly, it is easily accessible. Let me ask you? Do you know that so many start-ups fail because they do not do considerable marketing and advertisement for their products? For instance, did you know that:
1. There are more than 1.2bn people across the world who use the internet entirely through their mobile phones?
2. When it comes to Business to Business sales ( B2B), Facebook and LinkedIn are rated as the most excellent driving factors? That more than 30%of the Top Fortune 500 CEO’s have a verified profile on either LinkedIn or Facebook?
3. At least 85% of the SME’s can prove that social media has helped them grow in their sales over the past year period.
4. The number of people who just visit the Facebook page per day is slightly more than 666 million. Think of an advert which is being seen by all these people!
From the extensive use of smartphones for e-commerce platforms like Amazon app to mobile banking applications, advertising on blogs, Facebook etc. Internet marketing is easily accessible and easy to interact with. Very many clients are able to see a sale for a particular product when advertised online rather than walking to a store to purchase a product. Due to this internet marketing has gained popularity and led to a boost in sales.
A sales channel…
The internet can also be used as a sales channel. Gone are the days when it was necessary to walk into a store to purchase a product. One can simply order for a product and have it delivered into his or her home. This means that it is not necessarily that the store be a rented physical construction, it can be an online store. Moreover, the coordinator of the online store can hire a transportation company to ferry the goods or services to the clients thus further reducing the costs of renting and transport. This is only able through internet marketing.
Surveys and Research are easily carried out…
Lastly is that is easy to carry out market research and in an economical way. All different types of consumers access the internet from young to old, different sexes and different social class and religious beliefs. All these clients have different tastes and preferences, if not expectations concerning a product or service. They are also likely to air their disappointments and reviews concerning a product or service and have the industry players respond to the same by being innovative and creating a new product or service.
Additionally, the presence of online surveys makes it possible to gather a lot of information concerning a particular product or service and have it promoted in the most suitable way. This is done at a very cheap cost since most of the times the company has only to create the online platform and wait for the customers to respond. The company can hence use the data collected as research data for future use and market segmentation. This is vital in knowing which product can be created and modified in order to have a constant demand for constant sales.
Last words of advice…
So thinking of advertising your products and selling them? Word of advice: Don’t rush to TV ads, Radio ads or Billboards, they are damn expensive and most significantly, easily forgotten too! Try out internet marketing first and see the results. You can start with Facebook, it is very cheap to advertise and sell your product. Thank me later!