“Just Another Marketing Company…”
As you read through this website you’re probably thinking “Just another marketing company, charging an arm and a leg without any actual results” – That’s why I’d like to take a moment to address the reasons behind my founding of this company, what we represent, and why we firmly believe in the power of small businesses to significantly impact the community around them.
The Power of Reticence
What does this strange and often unknown word even mean? Our clients consistently inquire as to what exactly our name means; and once they find out, they often ask questions such as “Why?! That doesn’t have anything to do with what you’re trying to accomplish here.” Reticence; according to the online dictionary, means “the state of being reticent, or reserved, especially with regard to speaking freely; restraint.” So what does this seemingly insignificant word have to do with the significance of small business marketing?
It’s pretty simple, actually. Reticence; or the state of being reserved and quiet by nature, is an art form which I find to be lacking within modern society. How many marketing companies have you seen with big and bold titles that almost make your heart pounce at the very sound? These companies are known for their ferocity – And they often promise big returns for even bigger investments.
“Get to the top of Google TODAY!”
“Double your sales with our simple, 5-point plan!”
“Become successful overnight!”
“Wanna be a millionaire? We’ll get you there!”
The fact of the matter is that these companies promise you; a small business owner, that THEY are the key to your success. Whether it be through the implementation of their “secret and highly researched” magical formula for business success or their (Insert Random Promise Here). Either way, they promise you results – They’ll get you to the top of Google search rankings and they’ll double your sales in a week – Maybe they’ll even throw in a nifty gift bag with some cool graphics and a motivational poster – But what are they actually doing for you as a business owner?
Nothing. “Wait… What?! Nothing? I just paid this company a fortune, obviously I’m going to be an overnight success!” Trust me, I wish it was that simple myself. If I just had to invest my entire life savings into a single company, formula, or brilliant business model in order to witness my amazingly magical success overnight; I would do it! I mean, who wouldn’t? But that’s the point – WHO WOULDN’T? This is how these companies make big sales along with big promises and often deliver zero results.
Many small business owners simply refuse to do business with marketing companies due to this sad state of affairs. They’re already struggling to make ends meet – To pay their employees, keep stock on the shelves, and provide services to the community. Many often resort to taking their marketing into their own hands due to the simple cost-effectiveness, or they adopt no marketing strategy at all under the false and all-too-common mantra of “This product or service will sell itself!”.
Why Choose Us?
I’ve spent a lot of time explaining the failures of our competition – So you’re probably thinking “Okay, well what makes YOU better then?”
Nothing. “WHAT!? You just wasted my time by making me read this some drawn out article over the failures of your competition while refusing to promise ME the magical solution that I deserve?!” Pretty much!
Here’s the deal – I can’t promise you that we’ll make you the largest, most successful, most profitable company in the Springs. I simply can’t; or rather won’t, make such blank promises to you as a business owner. What I can promise you; however, is that we will consistently and persistently work in your favor as a business owner – Not to accomplish OUR goals, but to accomplish YOURS. Our motto here at Reticence is “Dare to Dream” – That means we firmly believe that your dreams as a local business owner are what fuel your entrepreneurial success, not us.
Dare to Dream
As a small business owner and local entrepreneur, you likely started with a vision of the future – A brilliant dream that you desperately want to see become an indisputable reality. We offer a variety of services to improve upon your current business model; and yes, we also offer a variety of marketing plans and techniques that are proven to increase your sales and customer acquisitions – But we’re not going to make you an overnight success, nor are we going to make your dreams a reality – Because here at Reticence Marketing, we believe in YOU rather than ourselves.
On this journey towards your success as a business owner, we’re not going to make empty-handed and audacious promises – We’re simply asking for you to bring us along on this journey of yours. We want to see you become a success, we want to help, and that’s the power of Reticence. Call us now for a free quote!
For every local entrepreneur who believes themselves to be incapable of true success and profitability – Stop lying to yourself. It’s time to actualize your dream and make your vision a reality.
Located in Colorado Springs, Colorado