The explosion of digital marketing has changed the way we do business. We’re now able to reach millions of people with only a click of a mouse. However, depending on your niche, digital marketing tactics might not be as beneficial as you think. Here are some old-school marketing strategies that still work exceptionally well.
There are many common misconceptions about direct mail, but marketers who use this technique usually see impressive results, and direct mail seems to outperform other marketing channels. Using direct mail to reach your target audience and offer them insider discounts is a great way to let them know you’re in business. Even loyal customers sometimes need a gentle reminder to stop in, so sending out a direct mailing that lets them know of any current or upcoming promotions is always a good idea. It’s also a cost-effective solution when your marketing budget is low.
Small businesses with a physical location may find flyers more effective than a digital marketing strategy. When you’re targeting locally, face-to-face marketing with flyers lets you greet prospects without being intrusive. Flyers that offer discounts are highly effective, especially around the holidays. Whether you’re a new business just starting out or you’re opening a new location, traditional marketing methods with flyers are reliable ways to boost engagement and increase profit.
Probably the most overlooked yet easiest form of marketing is signage. Long before the internet was created, businesses of all types used signs to let passersby know they were open for business. If you have a brick-and-mortar location, you can still pack a marketing punch by using signs to market your business, especially in urban areas. The best part is you don’t need to spend a fortune to do it. Get creative and make a sign that lets people know where you are and what you have to offer. Sometimes, the simplest of signs have the biggest impact.
Keep in mind that people don’t want to feel obligated or pressed to buy. They want to make purchasing decisions when they feel ready. The purpose of marketing is to pique the interest of your target audience. To do this effectively, your marketing message must be valuable. Your marketing efforts need to evoke an emotional response that makes them want to know more. So, if your digital marketing efforts don’t live up to your expectations, old-school marketing might be the answer you’ve been looking for.
Social media marketing can be a great complement to your local marketing strategy. See what we can do for you here!