Social Media Management is a hot topic in Digital Marketing, as you may very well know. Business Owners are pummeled with offers from a variety of both marketing agencies and individuals who took a “How to Succeed at Facebook Ads” course online for about $10 and have now deemed themselves marketing professionals. But the question still arises:
What exactly IS Social Media Management – And How Can it Help Your Business?
According to CXSocial: “Social Media Management is the act of monitoring and participating in social conversations across platforms.”
I guess that’s pretty self explanatory, so let’s jump into the pros and cons of using a professional social media management company for your business. It all starts with ensuring that your social media presence aligns with your goals as a business owner – Many business owners buy into the mainstream thought that posting content (of whatever caliber of quality) is all that you need in order to grow on social media websites/apps. What we then see is a large quantity of businesses posting random shit (OH NO, He said a bad word) and wondering where the engagements and conversions are.
The truth is that while content is most certainly king when it comes to modern day digital marketing, GOOD CONTENT is even better. Huh; imagine that, right?
This means that posting random shit and hoping for a good result isn’t really going to help you grow your business – Post QUALITY content; whether it be special offers & deals, insights into your workday or testimonials from current and past clients. Offering educational content is always a plus as well, even though it scares the hell out of business owners because they don’t want to “give away their secrets.” Well; here’s the thing, you’re not hiding the Coca Cola recipe in your business bag of tricks, so provide your tips, your insights and your “life hacks” as a portion of your content – This is what allows people to begin to subconsciously develop a trust-based relationship with your brand.
So let’s dive into the actual pros and cons of using a professional social media management company when it comes to this portion of your marketing strategy.
- Professional Insight
- More familiar with the “ins and outs” of different social media channels
- Able to curate and develop content FOR YOU, thus saving you time and money
- Can be relatively expensive (Good Social Media Management USUALLY starts at around $400/month)
- You can do it by yourself, honestly
- Social Media Managers aren’t “one in the same” – Some are good, some are bad, and others are downright terrible.
As in all things, there are pros and cons. Fact is, you can do all of this by yourself. You don’t “need” a social media manager or a professional marketer in order to put out good content on a regular basis. Sometimes; however, it is in your best interest to hire a marketing company to handle social media channels for you. But it all rests on finding a solid, reliable and affordable Digital Marketing company that places your goals and priorities above their own bottom line.
I suppose we should return back to the original question posed in this article: Is Social Media Management Right For Your Business?
It Depends. I’m not going to tell you that this specific area of marketing is the key to your success when it comes to marketing yourself online; because such a thing doesn’t exist. It’s up to you; as a business owner and entrepreneur, to decide where you want to put your resources – and the companies that you want to work with in order to help you actualize your vision.
A goal for this week: Whether you decide to hire a social media management company or handle your content curation yourself – Let’s get the ball rolling this week. Whether that means using outside tools such as Hootsuite to manage your own social media or simply grabbing your phone and making a few videos talking about what you do and why you do it. No more procrastinating on the thing that so many business owners fear: Having to actually present themselves to an audience. It begins today – Start posting!