Intro: Thank you for tuning in to the Dare to Dream Podcast, courtesy of Reticence Marketing. We are dedicated to the thinkers and the midnight dreamers, those whom the world has forgotten. Be a dreamer, be a doer, be a believer. Begin your digital marketing journey with us today by going to reticencemarketing.com.
Kolten: All right. Thank you to everyone for tuning into the Dare to Dream Podcast, courtesy of Reticence Marketing here in Colorado Springs, Colorado. I’m sitting here with Rose Rivera, the co-founder of Rebel Leaders Academy. How are you doing today?
Rose Riviera: Kolten, I’m excellent. I’m glad to finally be connected. It’s taken us a couple of times, but here we are.
Kolten: It has, it has, but it’s definitely going to be worth it. I’m excited to see what we get out of this episode here. Just tell us a little bit about what you do. What are your dreams, what are your passions, and why are you on our podcast today?
Rose: Yes, absolutely. The way that we connected, I’ll start there, was through my Rebel Leader Academy’s page over on Facebook. That’s a company that I co-founded with my partner. His name is Chris. We’ve come together to create a low-end subscription platform for people who really want to take their life from ordinary to epic. We always say, “We take rebels and we make them into revolutionaries.”
The idea behind that is I have a lot of background in tech. I have another company called BioTech, and in that one I do a lot of work around the future of tech and how that integrates and will integrate into society and into how we, as humans, use technology, and how that interfaces with all aspects of our well-being.
Having all of that knowledge, one of the things that I wanted to do was help people redefine and think about what it means to do meaningful work and to have a career, because some of the things that are coming up through automation, and a lot of other aspects actually regarding tech, is that we are going to have a very quickly shifting workforce. Meaning that the type of jobs that are available and the type of skills needed are going to be very different than the ones now.
My contribution to that is to really help people redefine within themselves, what they want to do with their lives coming from a place of “who am I”, rather than looking to the outer world and saying, “Am I going to be whatever the case may be, a doctor, a lawyer?” Whatever box you want to check off, but rather, “Who am I, and what am I uniquely here to do?” Bringing that creativity to your life into how you think about your work is really the dynamic that’s shifting in today’s marketplace. It’s from that, no longer from that outside in, but rather from an inside out.
With Rebel Leader Academy, we’re taking people who already have that rebellious spirit to them. They’re the ones who already, it’s a lot easier for them to go against the status quo since it’s in their nature. Helping people like that really defined who they are, what their strengths are, what their value system is, and being able to create work out of that space.
Kolten: Wow, that’s amazing. I can tell why we connected already because that speaks to me and I think that’s really going to speak to our audience, as well. Like I was telling you before the podcast, this is the Dare to Dream podcast. We’re targeting dreamers and rebels and revolutionaries. I really like what you said in that motto. That’s perfect. Making rebels, revolutionaries. That’s genius.
When it comes to business owners, it requires a lot of courage just to be able to step outside of the box and really break the mold and do something different. It sounds like, you’re a business owner yourself and starting this organization and things like that. What would you say is a good piece of advice for, let’s say, the struggling business owner or the young entrepreneur who is, they are a dreamer, they are a rebel, but society just continually pushes them down? You need to go to college, you need to get this corporate 9:00 to 5:00 life and just adopt the everyday grind, but a lot of us don’t want to do that.
Rose: The 35 and unders really don’t want to do that. [laughs]
Kolten: Very true.
Rose: That millennial demographic is driving older generations bonkers because they have adapted to these technologies very well. They answer the sharing economy, things like that. I put myself in that bracket, I’m right on the cusp, so I see both sides. It’s really about redefining the systems that we work in. What we’re feeling right now, to speak back to your courage, is just not wanting to go along with things anymore and to do our own thing.
We’re feeling that shift because technology is enabling that shift, meaning we know that we can actually create very different lifestyles. We know that we have apps now, Airbnb, we don’t even have to go to the regular hotel model. We use sharing economies. We have different resources available to us that previous generations just didn’t have, and with that, we could create very different lifestyles for ourselves. That’s where a lot of this disharmony is coming from.
Also, when we’re looking at things like automation and these lower-end jobs in the market going away, on the one hand, people are really scared about that and really nervous. A lot of that is more coming from the older generations. Whereas, people that are under 35, we know that’s coming and, to a certain extent, it’s scary in the sense we’re going to lose all these jobs.
On the other hand, most of us don’t want those jobs anyway. Not just that we don’t want them, but we’re refusing to have them because we go, “Why would I do a job that a computer can do? Why would I do a job that a machine can do? Let me go find my humanness,” which I think is key. Let me go find that human job.
I take it one step further and say, well, not only just find a human job that involves creativity and ingenuity and things like that that our machines can’t do yet, but also specifically to you. What is it that you actually can do that nobody else can? It’s breaking it down where that courage comes from to start your own thing. It’s having the conviction that you understand yourself to that level. For me, courage and the ability to do with your life, to create, is about understanding yourself, understanding your unique strengths.
That’s one of those words that we throw around, but it’s very specific and we don’t often see our strengths because we live them every day and we assume other people have the same strengths we do when they absolutely don’t, or, your cognitive style, the way you think, the way you shape ideas, the way you take in information from the environment is very different than other people.
Having that foundation really gives you the wherewithal and the courage to say, “Yes, this is for me. I’m going to go in this direction, or absolutely not.” It takes away a lot of that indecision that happens when you just don’t know yourself and your value that much.
Kolten: I agree with that completely. Touching on another subject that’s in the same area; I was actually talking about this with my life coach yesterday. That’s another thing, I feel like business owners, when you’re looking at the spiritual aspect of owning a business or being a dreamer or a rebel, that was actually one of the things that came up in our conversation. We were defining my core values as a business owner and as a person.
The question was something about, “What are your most valuable characteristics in both yourself and others?” One of my first answers was rebels. [chuckles] There’s been a negative connotation attached to that throughout the times, but I feel like now we’re starting to look at rebels and revolutionaries as truly what they are, people who are able to take things from one point to another and really propel us into the future.
It really goes back to that quote by Steve Jobs that I love repeating to everyone I meet. I’m paraphrasing here because I don’t have it in front of me. It’s something like, the ones who are crazy enough to think they can change the world are the ones who do. When you’re looking at rebels and revolutionaries and dreamers, people who are really stepping outside of the box and saying, “The things that everyone else has been doing, I don’t really want to do that myself. I’d rather do something more.”
I really think this points to maybe more or less a spiritual awakening, as well, just in the human consciousness. This really applies to business owners, as well. A lot of them are afraid of that. A lot of business owners are older and then a lot aren’t. You have young startup entrepreneurs, and then you have business owners who are in their 50s or 60s. I really think there’s a huge spiritual aspect to being a rebel, to being a dreamer or a revolutionary. If you could just touch on that real quick, what do you think about the spiritual aspect of all of this?
Rose: There’s a reason we connected, for sure. I’m not going to go into it, but all of my work is based on a theory that I developed where at the top of this theory is that we’re shifting from, really, the scarcity-based mindset instead of instincts into an abundance-based mindset and instincts of that speaks to the spiritual consciousness aspect of evolution.
In the old systems, when you look at scarcity– When I say scarcity, I mean physical, so our food, water, all those things that we need to survive. They’ve been scarce. We’ve had to fight for them. If you look at the consciousness of life, it seems that the whole point of life, up until now, has just been to survive, whether
as an individual for as long as possible, or as your species, very Darwinian sort of view. Because of technologies and because we now have these technologies that are able to create abundance, even though most people don’t know that yet, we have tech that can more than produce enough food, water energy, very inexpensively for everyone, even up to, whatever, 8, 9, 10 billion of us, whatever it’s going to peek at. Because of that, we have to learn a very different way of interacting with each other because we no longer have to fight for resources.
In a world that’s not scarce, what are we fighting over? Even if you think of the whole dynamic of a country, you have borders around the country? Why? So that you can protect resources? What if you don’t need to protect your resources anymore because everybody has more than enough. That speaks to a very instinctual thing in us that we just don’t know. We have these burgeoning instincts around cooperation, for example, that we really have to move into.
When we talk about consciousness, we’re moving from the singular point like, “What’s the point of life?” Well, it used to be to survive, but if we’ve mastered that, what’s the new point of life itself? What’s life trying to express now? I really believe that it’s uniqueness. The point of life is going to be as unique as each of us are.
However we choose to express it, life is opened up in terms of its meaning, going from one point like the meaning of life is to survive, to “I don’t know, Kolten. What’s the meaning of life? How is life trying t express through you?” It literally changes the fundamentals of everything.
If you think about that on a global scale, that means that all of our global systems have to change. The way we as humans organize and agree with each other, whether it’s through resources or through maybe getting rid of the idea of a country, we see this breaking down authority of races and things like that. The whole thing’s shifting.
I do completely agree with you that being a business owner right now, there’s a definite spiritual component. With the rebels, like we’re talking about here, it’s about being in flow with that shift towards abundance, whether we know it or not.
Kolten: Definitely. I know we’re nearing the end of our amazing podcast here, because this is really great. This is definitely one of the best interviews I’ve had, by the way, so thank you. It’s nice to just be able to sit here and nerd out about everything.
Touching on something else, I think a lot of business owners and just dreamers in general, because to be a dreamer or a rebel, you don’t necessarily have to be a business owner. That’s just a very common way for them to express themselves, because it’s really doing something by yourself.
The same thing exists across nonprofits, political office, not that many of them, but some of them, and things like that; people who are really saying, “I don’t really want to conform to these hindrances of society. I really want to do something different. I want to do something better. I want to help people.”
What you were saying got me thinking about a book I read earlier. I think it was last year or the year before that. It was written by- John Mackey, was one of the head authors.
If you know him, he’s the founder of Whole Foods. The Whole Foods brand is very much service-based. It’s very much surrounding offering a really good organic product to people, and really disrupting the whole grocery store ideal. Now that Amazon bought them, that’s an entirely different thing.
Focusing on it itself, it’s called Conscious Capitalism, was the book. I think that’s really something good to touch on as well, because I feel like a lot of business owners and a lot of people in general, they feel like they can’t really connect with the spiritual side or the more humanitarian side because they feel like wealth and money is bad.
When you look at, like, the conscious capitalism movement, which is something that I’m a huge fan of, by the way– We need to have an entire show just dedicated to that. You look at the conscious capitalism movement, and you see that companies are really starting to make a shift, as well, to where it is a more people-centered universal type approach. Money is going to come, because money is not necessarily a bad thing. Money is just a byproduct. It’s when you take money and wealth and you use that to hurt others that you have an issue.
I think the conscious capitalism movement is amazing as you see these companies, especially startup companies now that are really being founded by people under 35, those millennials that are really just starting with nothing except a dream to do something that’s going to help others.
If you look at all the things that are coming up, where we’re actually making so much advances in, HIV AIDS, cancer, paraplegic, everything, there’s so many advances being made. It’s not necessarily by these huge universities or well-funded government programs. It’s by people just like you and me.
Rose: Absolutely. Going on your theme of conscious capitalism, I think that whole movement is a stepping stone towards something even greater. I think it’s helping us move out of that old dynamic, let’s call it greed capitalism, for lack of a better term. Again, if you think about that scarcity model- Why do we need to hoard things? Why do we feel this greed in the first place? Why is that an instinct? Well, it’s to keep us safe in our world of scarcity. Again, moving out of that dynamic more into this idea of conscious capitalism? Yes, it’s good. I think it’s a movement forward.
Even in the United States recently, somewhere in the last five, six years, they did the B Corp core, which is a whole new business structure that allows you to put social good as one of your core facets of your business. It’s no longer you incorporate for profit only in that, basically, it was profit and shareholder profit, is what drove company decisions. It had to legally if you were an incorporated entity, whereas now we have B Corp, and we can actually state some social good as our main driver for a company, and that leads to a whole different set of decisions. I think it is a stepping stone.
I have a background in finance and an MBA in global business. I really went into the money system around the world and how it was created, the history. The thing with money is that it is a scarce resource. We’ve made it scarce, and because of the overarching system, it has to be scarce in order to work in the way it does.
I think where we’re moving is actually out of money. I think that the next evolution in our way that we do business with each other in terms of trading goods and services is going to be outside of the dynamic of currency and money the way we know it.
Another step that you can look at is things like blockchain. Still, some fundamentals that are the same, but again, it’s another push, another avenue out of our current economic money-driven systems. We’re seeing all of the little pieces of something new coming.
Kolten: That’s amazing. I know I’ve done a lot of research, especially recently since I started working with a coach and things like that. I can say, from personal experience, that understanding the spiritual aspect of business and the flow of money and things like that, that is really the way to actualize your dream. I pretty much tripled my revenue in a month, because it works. Once you start to really experience that you’re like, “Why had I not done this before?”
That’s the thing, it’s if you look like modern-day entrepreneurs, you’re really seeing a different type of entrepreneur than, let’s say, the industrial era where you have men like John Rockefeller and Andrew Carnegie. Not to say that these were bad men. They were industrial Titans. We can learn a lot from them. You also look at a lot of their actions and you see that it was more about building personal wealth than it was doing anything for society.
I really like what you said about money naturally being a scarce resource more or less because we’ve made it that way. It’s like a hoarding concept. “I will hoard all the money here at the top, and then I’ll have a little bit of a trickle-down effect to help you poor people out, and good luck getting out of that.”
That’s really where dreamers have come in, people like Steve Jobs, and Bill Gates who have said, “I don’t really like that system. I’m going to do something different.” It’s amazing. Really, the flow of money and wealth is- it’s an amazing thing just to watch how that has evolved over time. I’m really excited to see what the next few decades and century really come about. It’s going to be amazing.
Rose: I agree with you. We’re on the cusp of a lot of major change, and the key is going to be moving out of those scarcity-based instincts, so moving out of those fear dynamics, the hoarding, the greed, the, “It’s okay if I have enough for me, it’s [inaudible 00:19:35] basically starve to death,” that whole insatiable mindset which is not wrong; it’s gotten us to here, but it’s maladaptive in an abundant world which we are moving towards and creating.
We’re really going to have to work all of this spiritual work or personal development work that we’re seeing. It’s speaking to this need to change and to go from really, that kneejerk reaction to really being able to respond, to take that moment and then move into- to get all the geeky here, look into our prefrontal cortex and make decisions from that part of our brain, the newest part of our brain, the one that deals with consequential thinking not just emotional reactions.
Kolten: Not the amygdala.
Rose: Thank you, exactly. It’s moving out of there and being able to create systems and make decisions that are based in our higher selves, really. That’s going to be key to using our new technologies effectively, and not continuing on for war and greed and basically to just move us along the path towards annihilation, which is possible. That’s one path that we could choose, or we could choose compassion and cooperation and quieting those desperate instincts that we have. [laughs]
Kolten: Definitely. I think it scares a lot of people. It really does scare a lot of people, especially older generations, or even younger generations who were raised in a certain subsector of our society. Not to say anything bad about certain religions or anything like that, but there are a lot of old mindsets that a lot of people are still stuck in. It’s interesting to see them evolve from that.
My company, and this podcast, as you know, we’re centered around marketing because we’re a digital marketing company. It’s really interesting as well to see how marketing is evolving, especially with the way that my company, or that we do it. If you look at old marketing companies, the whole advertising era of the 1900s where you have these old men in their $5,000 suits, and they’re sitting there smoking cigars and drinking scotch. They’re deciding how can we best fool the consumer.
The best example of that is probably the tobacco companies, how the American tobacco companies literally created- and props to them and also bad on them [laughs] at the same time. They created this ingenious marketing campaign that basically got women to start smoking, and got men to start smoking, and got children to start smoking. That marketing campaign is still alive today.
You look at the power of marketing and in and of itself not just in business but personal marketing is, well, like you have to market yourself. Marketing yourself is just getting out there. When you look at personal development and business development and you look at how marketing is changing, we’re going from a more money-centered way of marketing to “let’s sell the product that’s what we need, we need money, money, money, money”. [chuckles] Now, it’s a more people-centered marketing aspect.
For example, my company, I founded this company on the values of what we call relationship and trust marketing. Who cares about profit margins? Money will come later. We need to have a relationship with people. That really comes down to who do you want to work with and who do you not want to work with. I won’t work with a business owner who’s just stuck in the old ways and does not want to evolve. All they care about is money. I want to work with dreamers. I want to work with the rebels.
As you see more rebels come up- I really love what you are doing with your organization because that is something that I have always wanted to get involved with. One day, hopefully, if I can become a wealthy man, that is where I want all of my money to really go, is to educating people.
Look at the high school student who’s just struggling with anxiety, depression, and things like that. Maybe they’re gay. Maybe they’re this or that. That’s how I was. I’m a 21-year-old gay man who owns a company. My biography is going to be amazing.
It’s going to be great. I’m going to have amazing memoirs. You look at these people. I really feel like we all have a responsibility to really go to those people, the downtrodden and the forgotten, and say, “Hey, you’re a dreamer. You’re a rebel. You don’t fit in with how society is trying to mold you. Came this way. Let’s show you something different.”
Rose: Exactly. You’ve just described what we’re doing at Rebel Leader Academy. Thank you.
Kolten: I love it.
Rose: It’s for people that don’t fit in, and they refuse to. It’s that whole cycle you were talking about especially in a school system that is very, very, old and designed to create factory workers and to kill any kind of ingenuity or creativity or autonomy in you.
Let me just say, it’s horrible for everybody. It’s horrible for everybody across the board. When you have somebody that has a rebellious spirit, it’s just 10 times worse. They get in trouble, and they get kicked out of the system sometimes, or they just go into depression because they internalize it. It’s a whole nasty cycle that we’re trying to break that shouldn’t have been there in the first place. Absolutely, yes.
Kolten: You think of it, when they’re rejected by the natural systems of society and they don’t have anywhere else to turn to, for example, the Rebel Leader Academy, or a mentor, or something like that, that’s where a lot of times they do fall into the lifestyles that just aren’t healthy for them.
Something I’ve always been obsessed with because I love organizational psychology, by the way, I’m a psychology nerd. [laughs] I didn’t go to college because you don’t have to go to college. I can read books. That’s what they do in college anyway. [laughs]
When you really look at it from the psychological perspective, something that I’ve always wanted to do is, what if you just sat down with all of these criminals, all these people who have- not necessarily the violent ones who may have an actual mental disorder, but people who are just really, they’re doing things more or less they’re acting out because they don’t agree with the way society is putting them into a box and they just want to get out and they don’t care how they do it. They need an avenue. Just like all of us need an avenue.
My avenue is building a company, and yours is building this amazing organization. Education is really where this is going to come in, especially educating parents that, “Hey, your son may be gay. Your son may be this or that. Your son may hate school and just not want to go. Don’t make him.” [chuckles] It’s different.
I transitioned to online school after my sophomore year because I was like, “I cannot take this anymore.” I couldn’t do it. I really think that for business owners who are listening who may be parents or they may be younger people as well, it’s really about allowing both yourself and your children and just people, in general, to be able to able to break the mold and just help them do that in healthy way.
Rose: Absolutely. Kolten, I’m so glad that you found something in high school that worked for you, transitioning out of there. When I was in high school, I did not have that opportunity. I’ll tell you, it was the worst four years of my life because I felt trapped. There was no way for me to get– The school looked like a prison, we were on a lockdown every day.
[unintelligible 00:27:48] we felt like we were in prison for all intents and purposes. A stupid little bell would ding and we have to scurry through the hallway like a fucking mouse or something to get to some next class that you didn’t want to be in. It was horrible.
Kolten: It’s not good for you. It’s not healthy.
Rose: It’s not good for you on any level. I can just tell, that was the worst years of my life. At a certain point, I was on the brink of being totally suicidal because I couldn’t see the way out. I was just like, “No, I can’t. Every day I have to go,” and we had to be there, some craziness, like seven o’clock in the morning.
Kolten: Me too.
Rose: It’s like, “Let’s torture me.” Who learns anything at seven o’clock the morning unless you’re one of these brilliant, you’re so boring people that– Yes, they exist but-
Kolten: Weirdos. [laughs]
Rose: -the rest of us, seven o’clock in the morning you’re a zombie. Seriously.
Kolten: Exactly. It’s funny because you were talking about the conditioning. If you look at the social conditioning of the school system, and then you transition right over into the corporate system, the 9:00 to 5:00 life, it’s like, “Wow, our existence is pretty depressing.” [laughs] Why do we accept these things just because everyone else is doing them?
When I was in high school, I was 15 or 16, I actually wrote an article that was published and it was called The Curse of Conformity. That’s nowadays, just still one of my obsessions. Why conform when you don’t have to? You don’t have to. Even if everyone tells you to do something, you still don’t have to. You have consciousness for a reason. You have a brain for a reason.
Rose: Thank you, Kolten. We have so many things to talk about.
Kolten: I agree.
Rose: So many things. Yes, you don’t have to do anything anybody tells you to do. No. You are your own person, your own thinking person and you can decide, “Thank you very much.” Nobody can force you.
Kolten: Another Steve Jobs quote, here’s to the crazy ones, round pegs in square holes. That’s my favorite one.
Rose: Exactly. That’s awesome.
Kolten: We’ve definitely ran over, but that’s fine. This is a great episode. We’re just nerding out
here. Maybe just take a few minutes in conclusion here to really– I know you talked to me a little bit about the- was it the subscription program that you’re launching through the rebel leaders Academy? Maybe explain that a little bit more, because I think we have a lot of people who would be able to benefit from that.
Rose: Absolutely. Thank you. I’ve been doing one-on-one work, or small group work for a while now, taking people through a process of self-discovery. The things that they never teach you in school, nobody ever will come to you with this. It’s like the basis, who are you? It’s the most fundamental question that we don’t answer and we don’t help people answer. It’s ridiculous.
Is, what are your strengths, those things that you don’t even know you’re good at them because you live them and you work with them every single day and you just assume other people have these skills, and it’s just not true. Your cognitive style, the way you take in information and process. Your emotional body. What do you want to feel every day? What are those [crosstalk]? Exactly.
The thing is we’re driven by our emotions. That’s underneath it all, even when we’re making, “logical decisions”, we’re still driven by our emotions, and they tend to sabotage even our best efforts. You think like, “I’m going to wake up and do this every day.” Whatever it is, exercise, whatever. Then, you sabotage yourself and nobody knows why.
We go into all of those things, but it’s really about helping people find out what it is they’re here to do and what makes them the most fulfilled and happy and then how to do it. I’ve been doing this, like I said, one-on-one, but it never sat well with me. Obviously, I love helping these people that I can work with, but I always wanted to bring it to a larger audience.
Really, this year, I decided I’m going to do it. I’m going to build that. We created Rebel Leader Insiders which is our subscription-based program. Officially that’s launching the beginning of November. That’s going to be for only $29 a month. We will be working with people in there on all of these issues, and starting from ground zero and building them up. We have the whole platform designed in four-month cycles that build on each other. It really is–
I wanted to make it a true academy, that once you get in, you’re sequentially learning a lot and applying it. That’s really important to me. It’s not just you’re learning this, but you can take it into your life right away and start creating a different life for yourself, a different vision, one that’s more in tune with who you are, and really everything that you and I’ve been talking about today takes into consideration, the systems, they’re out there. We know what they are and we don’t want to live by them, so what are we going to create together?
There’s a component of that kind of community, bringing people together who really understand what you and I are talking about and feel that way, and helping that tribe. Exactly, and helping them to build things together. We’re kind of on ground zero as it is, but we have such a big vision for where we’re bringing people who join us.
That, like I said, starting in November. Signups will be the beginning of November there. People can connect to us right now. The best way is on our Facebook page where you and I connected. That’s at Rebel Leader Academy. Just search that. We pop up. I think it’s the first page. That community is exciting. We’ve grown that page in the last month. Probably by the time you guys are airing this, we’ll be over 10,000 people on the page. It’s growing really fast. It’s amazing. It speaks to what you and I have been talking about. This is needed.
Kolten: It is. People are looking for something and to be able to offer that to people, it’s amazing. A lot of people are looking for it, but they don’t necessarily know that they’re looking for it. Like we were talking about, they need someone or a group of people to mentor them, whether it’s directly or indirectly and say, “Hey, it’s okay that you’re different. That’s actually good. That’s an asset. That’s not bad.”
Rose: Exactly. We’re super-excited and we would love to invite your listeners to come over there and join us. Depending on when you’re airing this, if they go to the page, there’ll be all the information there that they can stay connected to us. We’ll go from there.
We would love to invite everybody listening to be part of the insiders program with us and take this journey and discover yourself, and get out of these troublesome old greedy fear-based [unintelligible 00:34:39]. [laughs]
Kolten: Don’t just grow yourself. Let’s grow together.
Rose: That’s right. Exactly.
Kolten: Just so everyone who’s listening knows, I am 100% joining that in November. I’m just say joining at one.
Rose: That is much appreciated. Thank you so much.
Kolten: Of course. Well, I just want to let you know that what you’re doing is amazing. I’m really glad that we got to connect. I’m sure this is one of many, many conversations. I’m really excited that our listeners are going to be able to hear this as well.
A lot of times when you’re doing a more business-oriented podcast, even though we have our why strongly in place, this is the Dare to Dream podcast. We’re looking for dreamers and rebels and revolutionaries. At the same time, a lot of times, it’s just talking about business stuff and how can we market ourselves better and all that, which is good. That’s what we do, but really helping people to understand their why, that’s so important.
That’s also something that we do when we’re working with clients. You sit down with them and they’re going, “Hey, this is where I want my business to be, and this is why I started it,” and blah, blah, blah, and they just keep going on, “I don’t have any sales,” and you’re like, “Hang a minute. Why did you start this business? We need to tell your story because your story is where people are going to want to invest in you, and they’re not going to invest in you unless you invest in them. There we go.”
Rose: Exactly. That’s really that law of reciprocity, right?
Rose: As we were talking about conscious business, conscious capitalism, so that’s all in there. Kolten, I love the work that you’re doing. Thank you so much from the bottom my heart for having me on your podcast. It’s been amazing. Great, great conversation.
Kolten: Of course. Thank you so much for coming on. To all of our listeners, again, that’s the Rebel Leaders Academy on Facebook. When we get this post live, this podcast live, which will be within the next week or so actually, we will get a link over to your page as well. Do you guys have a website at all?
Rose: We’re building it. [laughs]
Kolten: Okay, got it.
Rose: It will be ready for you guys in November, though. It will be good.
Kolten: Awesome. If you need any help or advice on that, we’re always here. Advice is always free from us, us marketing gurus over here. Again, thank you so much for coming on. thanks to everyone for listening. You got to check them out, Rebel Leaders Academy, and especially in November. I’m so excited to see what happens. All right. Thanks to everyone for tuning in. This is the Dare to Dream podcast. Go ahead and catch us next week.
[00:37:33] [END OF AUDIO]