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Kolten: All right, hello everyone and thank you for tuning in to the Dare to Dream Podcast courtesy of Reticence Marketing here in Colorado Springs, a full-service digital marketing company. I am sitting here with Tim from nexgenmarketing.info. Thanks for coming on the show Tim.
Tim: Yes, thanks for having me Kolten.
Kolten: Yes, of course, and if you can just take a few minutes to introduce yourself. What you do? What your company does? Just give our listeners a good summary of who you work for.
Tim: Sure. My company nexgenmarketing.info is a digital marketing agency like a lot of others. Save for the fact that I don’t really create anything. All I do is talk to people and install them. I basically middleman for a big data company and for a third party contractor that builds on all the funnels and ads has everything already optimized for me. My clients don’t have to wait for me to optimize everything their ads, their pages figure out what’s working before they start getting their leads. They’re up and running within three days and everything’s already fully optimized including the audience. That makes it a win, win for me because I’m not the creative type and the companies, my clients they get to start generating leads right away, so it’s really nice.
Kolten: That’s perfect. Let’s talk a little bit more about big data. I know you and I had some conversations about this but our viewership or listeners on this podcast are mainly going to be business owners and a lot of them don’t really understand what big data is or how it influences advertisement or consumer practices in marketing, so maybe if you could just go in a little bit more detail about that.
Tim: Sure. Big data, everybody is familiar with cookies, browser cookies, things like that, that you agree to when you visit a website. Big data is a little bit different because their cookies aren’t temporary.Most cookies last about four weeks so and depending on the life cycle of the sales process that you’re in that cookie is going to expire before the person you paid to cookie actually fulfills and buys from you and if you want to get that person back into your system, into your phone you’re going to have to pay for that person to come back in again. Having a permanent web browser cookie allows them to stick around forever until of course they actually go in and delete their cookies.
What Big data does is it actually tracks your web browser history. It’s tracking 250 million Americans and it’s collecting about 50 billion bits of data every day and it goes into our system and uses machine learning to basically aggregate all of that information and spit out useful data. Unlike cookies in the past, where you really couldn’t identify the individual that was on the other end of that cookie, we’re able to actually identify the people by their name, their phone number, their physical address, their email address and we’re able to market to an omnichannel. Every channel there is we’re able to market to them. No longer are we restricted to Facebook, if we generate the lead on Facebook, if we narrow in our audience on Facebook. Typically you’re not able to take that Facebook data and go over and use it at Google. If you give the same thing at Google, you’re not able to take that information, go over to Youtube or Pinterest or Instagram and use that data over there. It’s usually one channel that you’re stuck to, that provider is charging you whatever they want because they hold the keys to your future.
With this new system, we can take that data and we can upload it on to any channel of any platform that we want. In fact, we can take that data and we can upload it to a platform so we can determine exactly how many of your potential prospects are on that platform before we even decided to spend a dime on them. On top of that, we can even market to them offline, so if you have a call center, you can pick up the phone and you can call somebody that is in the market for your product because the data selected them, it pulled out their information and it told you that they’re ready to buy what you’re selling so you could market to them through a print campaign if you want or you could call them on the phone.
Imagine that you’re doing research for a new car and you’re looking for something specific and you’ve been looking for while, pricing them out, going to Kelley Blue Book. Let’s just say, you’re looking for a Subaru Outback. You spend a few days doing that and then all of a sudden you get a car from your local Subaru dealer, saying, “Hey, this is John from Grand Junction Subaru and we just happened to call to see if you happen to be in the market for a 2017 Subaru Outback?” These people are going to be like, “Oh My God! Are they listening to me?” Or they may think it’s kismet. Either way, my client is getting to start the conversation first before any of their competitors do. That’s basically what big data is in a nutshell.
Kolten: Awesome, and yes I know both of us working in digital marketing and obviously we’re familiar with it. A lot of business owners, they really have no idea of what we’re talking about when we’re talking about say, big data or remarketing or ad retargeting, all that, which is basically what you’re talking about, just on much, much bigger level. Am I right?
Tim: Yes, it’s basically the same thing that’s been being done for a while now. Just unlike you said, a much bigger level, a much deeper level. That retargeting, that works really well but you can only retarget the people that have already visited you. With this system, you can target people that have visited your competitors.
Kolten: And that’s the key right there.
Tim: That is the key right there. There is a big difference. That’s the big difference right there. You’re not just retargeting people that have been to your website. We do that also and we can site match. We call that in funnel leads and we can actually personally identify those people almost 60% of the time to find out exactly who is on your website. Not only can we retarget them online but we can retarget those offline people offline. We can also target people that have visited their competitors’ websites as well and maybe even if they haven’t even visited their competitors’ websites.
Maybe I have a client who’s a mortgage broker and their prospect is just beginning their process of looking for a mortgage and they’re looking at bank rates and they may be looking at houses in the area where they want to buy and they’re doing a couple other things that triggers our system to tell them that these people are in the market for a mortgage. We can start marketing to those people before they’re gone to anybody’s website as far as a competitor goes.
Kolten: Awesome. Specifically for our audience like I said which is mainly made up of business owners usually of the smaller scale, there’s kind of a mix of all them in here, what would you recommend would be their next practical step to take in digital marketing with their marketing strategies. What would you say as a digital marketer yourself should be the next step they take to marketing their company more effectively?
Tim: Well honestly, if you’re not getting in front of this data, this artificial intelligence and implementing it into your business, you’re going to be left behind because traditional digital marketer, Facebook marketer, whatever they’re doing, they’re going to be marketing to the entire audience where my company’s going to be scraping the cream right off the top before they market it to the audience. If you’re not getting in front of it, if you’re not using this type of data in your business, eventually you will be locked out and there won’t be any leads for you out there and the only leads that you’re going to be buying or going to be getting are going to be very cold. They may be very early in the sales process and you might have to nurture these leads for a couple of months before you bear any fruit from it.
Kolten: Right. Obviously, you and I are experienced with the beauty of cold leads. Not really but-
Kolten: – a lot of business owners they’re buying lead list and lead list are insanely expensive, a thousand, $2,000 and you might get one sale out of it. If you’re selling a high price ticket item, it’s just not going to happen. Warm leads, I know me and you were having this conversation earlier, warm leads are where it’s that and you’re offering a system they can really provide business owners with warm leads on a consistent basis.
Tim: Absolutely, because not only do we know exactly who is looking for the product that our clients are selling and we put their ad budget only to those people but then we nurture those people as well, so they’ll click on the ad, they’ll go to the landing page and put in their information and then we’ll drip on them, we’ll give them voicemails and text messages and emails and then when they respond to one of those outreaches, that’s when we give our lead off to our client.
The prospect is super hot at that point. They’ve raised their hand twice and they’re basically ready to make their purchase and it’s up to our client in order to close them. It’s their sale to lose at that point. They don’t have to waste their time which cold calls during the day, a bunch of people rejecting them, getting discouraged. They’re only going to be talking to people that are red hot and ready to go right now.
Kolten: Certainly, that makes perfect sense. We’re nearing the end of our podcast here. Thank you, Tim, for coming on and do you have anything else that you’d like to tell our audience or talk about what you’re doing or provide some information about your company?
Tim: Sure, we only work in a few different niches and we only work in markets that have at least a quarter million people in them. We’re very selective with who that we work with. We don’t want to work with people that don’t have a proven sales system. We’re not going to come in and fix your sales process for you. If we can give you a hot lead, if you can’t close them, we can’t help you and frankly, we don’t want to work with you. We work with mortgage brokers, dentists, personal injury lawyers and financial planners. If you’re in one of those niches and you’re in a market of 250,000 people or more and you have a proven sales system and you just don’t have enough prospects to talk to every every day, [music] we can help you. You can go to the nextgenmarketing.info, schedule a discovery call with us and see if you qualify for one of our spots.
Kolten: All right, well thank you so much Tim for coming on. It was great having you and best of luck with your business and we’ll continue to see how big data continues to pan out because I think we both agree, it’s going to have a huge impact on marketing especially in the coming months.
Tim: It sure is. It’s going to change the entire landscape. Thanks Kolten. I appreciate you having me.
Kolten: Of course. Thank you. All right, and thanks to everyone for tuning in. This is the dare to dream podcast. Go ahead and catch us next week.
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