Female Announcer: Thank you for tuning in to the Dare to Dream podcast, courtesy of Reticence Marketing. We are dedicated to the thinkers and the midnight dreamers, those whom the world has forgotten. Be a dreamer, be a doer, be a believer. Begin your digital marketing journey with us today by going to reticencemarketing.com.
Kolten: Hello everyone. Thank you for taking the time to tune in with us for the Dare to Dream podcast, courtesy of a Reticence Marketing. I am Kolten, the host here and I’m sitting here with Angelina from Mint & Porter Design Company. Hi Angelina. How are you doing today?
Angelina: Hey, great. Kolten, and thanks for having me.
Kolten: Of course. I’m glad to have you. Just getting started real quickly, if you can tell us a little bit about you, your company, what you do and how you’re doing so far.
Angelina: Sure. I own Mint & Porter Design Company here in downtown Colorado Springs, and I specialize within graphic and web design. Pretty simple and to the point. [laughs]
Kolten: Yes, that’s perfect. Compact, simple. As a marketing company, that’s something that we try to focus on a lot. Coming from that the graphic design perspective, obviously that’s really important for business owners to address when they’re looking at marketing their own company, and whether it be their logo or the graphics they’re putting up on social media or their website design. How would you define the importance of design and graphics and things of that nature in terms of the company’s marketing plan?
Angelina: I’m so glad that you asked that question.
Angelina: Such a great question. Well, I think with marketing and design, you have to have this all the cogs working together to create this really beautiful brand. Oftentimes people will see you need a business cards or have a site first, so it’s really important to have a professional brand and brand identity. I think the graphic designer, Paul Rand sums it up the best pull is he said, “Design is the silent ambassador of your brand.” I think that sums it up perfectly.
Kolten: Wow. That actually is a really good quote. I’m going to steal that now and put that on some of our graphics. Just saying.
Angelina: It’s by Paul Rand. It’s fantastic.
Kolten: Okay. Paul Rand. Got It. That is an amazing quote in and of itself. A lot of what we do in marketing is the psychological or subconscious aspect. Especially if you look at modern day advertisement. I refer to this as brain spam. It’s my term for it that I’ve coined in it.
Angelina: I like that. [laughs]
Kolten: You like it?
Kolten: It’s really just, my term for describing how we are consistently bombarded with advertisement, advertisement, advertisement. We are consistently bombarded with all these graphics, all this content, and you just see so much on a daily basis that it’s becoming increasingly more complicated. It’s becoming harder to really establish a name for your company to establish that subconscious recognition with people. Unless you’re, this huge brand like, I don’t know, Coca-Cola, or Budweiser or DirecTV, that have multimillion-dollar budgets that they can just pour into their marketing.
Angelina: Well, you have to start somewhere. I encourage the small business owner to give it a try. It takes time, commitment, but they can do it. Yes, but you’re right. We just turn it off at some point because we see so much every day.
Kolten: I completely agree. I would say that going back to that term, brain spam, that’s really where having really well-designed graphics, having just design work in general, if your website is better than everyone else’s, and your graphics are just amazing and eye-catching, and they flow, and they’re appealing and they’re really getting your message across, people are going to naturally be more interested in your brand. They’re going to start establishing a relationship with you and indirect relationship, a relationship that’s based on trust.
In the modern day, advertising and marketing world where we are just bombarded with all of this constantly, quality is becoming more important than ever.
Angelina: Well said.
Kolten: Thank you. Thank you. That’s why I host a podcast.
Angelina: There you go. [laughs]
Kolten: I’m interested in learning more about your story. How did you get into graphic design, and why design work?
Angelina: Sure, yes, that’s a good question. Actually, I really share the same thought process with you because I come from a marketing background, and that’s where my design career led me. I decided to go freelance, but with that, I have a really strong basis in marketing, which I think is so important because I don’t make pretty pictures just to make pretty pictures. We as designers, we solve problems. We solve problems for your brand to get the right messaging across, and that’s what I’ve taken with me, and my design background or my marketing background.
I actually went to school for studio art. I’m from Orlando, so I went to the University of Central Florida in Orlando, Florida and I majored in Studio Art. I was a painter, and that was my first love. I graduated in ’09 I was like, “Well, what am I going to do with this?”
Angelina: I was just so happy to finish and just get to that point. I then thought, “Oh, I’ll just get a job.” I realized that probably wasn’t the most practical [unintelligible 00:05:25]. It’s what I loved and I don’t regret it. I think just thinking back now, maybe I would have, which a lot of good friends will be at the time, specialized in something. I think I probably would have taken that advice if I had looked back, but no big deal, and I have a bachelor’s degree, which helped me a lot. Then I went on photography.
My husband is Army. We moved around a lot. We moved to New York, which helped me do an internship in New York City for three months. That was amazing. That gave me a chance to live my dreams for three months in the big city working for Walter Schupfer Management. They represent photographers. It’s my Devil Wears Prada moment. [laughs] It was pretty cool.
Then we moved to Wahoo, which is beautiful. I started getting into photography, which I loved. I really had a chance to learn it, which it’s never hurt me to know your basics of photography. However, it was just a really competitive market, and people were very well established, say like wedding photographers on Wahoo.
I was a little scared, and I went back to school. Which was not a bad thing, because I went to school for graphic design. Then after I finished with that, prospective clients started asking me, “Hey, can you make my website?” Then I went back to school for web design, and I learned how to code for Front End Web Development. With that, I got started working in startups and then for the Federal Government and Marketing Department. I’ve worked for–
Kolten: Federal Government has a marketing department? [laughs]
Angelina: Yes, they do [laughs].
Kolten: Oh, God.
Angelina: It’s really good way to go. I’ve worked both here in Colorado Springs at Fort Carson, for their MWR, marketing departments and marketing assistant, which encompasses just everything from social media marketing to graphic design. Then also I worked with the Hale Koa, which is a armed forces recreation center. It’s basically the military’s hotel in Waikiki. I was the graphic designer, one of two people in their marketing department. Funny enough, my coworker was also the magician and he did all the videos.
Kolten: That’s perfect.
Angelina: Yes, it was really fun. That’s where it led me — Well, then, of course, I left in April at Fort Carson to go full-time into my business, now doing graphic and web. That’s how I got started.
Kolten: That’s amazing. Congratulations.
Kolten: Of course.
Angelina:[inaudible 00:07:46] the fun.
Kolten: Yes, definitely. Then that’s always something that we really like to touch on on this podcast, especially when we get business owners on, really regarding what it’s like to leave the corporate world, the nine to five lifestyle and just be like, “You know what? I’m done working for other people. It is now time for me to do whatever I want and do my own thing.” It’s a very freeing decision, but at the same time, it is a very hard decision. How has your experience been with that?
Angelina: You said it well. It’s both exhilarating and terrifying. I’m happy I did it. I don’t regret my decision. I’m really good with keeping track of my business statistics and seeing where I’m at with it. It’s turned out to be a good decision, and I just keep growing. Hopefully I will continue to do this. The reason I decided to leave my full-time job for Fort Carson, which I really love, by the way, we got to do really cool things like go to Overdrive Raceway, and buying a Lamborghini just to videotape it for social media for our Facebook page. It was hard to give up a job like that [laughs].
Kolten: Sounds fun.
Angelina: Yes, it was fun, and social media marketing it’s really fun. With that, I was hitting burnout. I was working like 60-hour plus weeks. It was getting to the point where I was turning down work from prospective clients. I thought, “You know what? I’m just going to go all in, and hopefully this works out.” So far it has. It’s been very good.
Kolten: Well, that’s awesome. I’m really happy for you, and I’m sure that our audience is as well. We’re all on that entrepreneurial journey. You’ve taken the 60-hour work weeks, and now it’s a 24 hour, 24/7 every day. Well, that’s your work schedule now.
Angelina: Yes. I think it’s [unintelligible 00:09:40], and then I made it 60 with just [inaudible 00:09:44] [laughs], but I I’m happy.
Kolten: Yes. On our last podcast last week, I was talking about that. I used to work in hotels, so my background has primarily been in hospitality and hospitality management, because I love hotels, I love customer service, but it got to that point where I was like, “Okay, I’m sick of having to work this standard eight-hour shift. Then the minute someone calls it and then I have to go handle that and we have an issue with an employee and I got to handle that.” I’m just like–
All the while I was running my marketing company on the side. Once I got to that point- there’s just a point where you’re done. You’re just done. It doesn’t have to be because you’re done with the employer or you don’t like your job, because you did like your job.
Kolten: Right. It’s this inner voice that says, “It’s time to be yourself. Let’s go fulfill your true entrepreneurial purpose. You’re going to drive yourself crazy while doing it, but it’s going to work out.”
Angelina: It’s about no regrets and looking back and saying, “What if. I’m just glad I tried it, and if it doesn’t work out, that’s okay.” A lot of businesses fail, but you can always start another one. It’s not the end of the world.
Kolten: Exactly. Then so how would you define the difference between the entrepreneur, the dreamer, the business owner? Obviously, this is the Dare to Dream podcast. That is our ideal audience.
It takes a large amount of courage for someone to really dare to dream. That’s why we use the word dare, because you have to dare. You don’t just go and do it. It requires a lot of courage, a lot of fortitude, a lot of determination. What would you say to that business owner out there or that person who wants to start a business? Maybe it’s a high school or maybe it’s someone in their 60s. Who knows? They have this dream and there’s just something in them that is unfulfilled, because that’s what it feels like, isn’t it?
Angelina: Yes, that’s a really good point. That’s probably what led us to do what we’re doing, so yes.
Kolten: What would you say to that person?
Angelina: Just start where you’re at right now with insecurities and everything that you’re feeling. Just do it. I’m not saying that you go say, “I’m done. I quit my job tomorrow”, but start taking on freelance clients. Start figuring it out. If you’re really apprehensive, maybe you can go apprentice under someone for awhile, but just start creating. Start making your portfolio or what have you [unintelligible 00:12:21] for consulting clients, whatever business you’re doing.
I think the fear of what-if holds a lot of people back. It doesn’t need to be perfect, you just need to start and you’ll figure it out. I have a lot of growing to do. I’ve grown a lot and I have a lot more to grow, but it’s an adventure and this is part of it. It’s the fun. That’s my biggest advice is–
Then also planning things is a really good one. I like the quote, “A dream without a goal is just a wish.” It’s perfect. It’s very girly, but I have my little Panda Planner and-
Kolten: Panda Planner.
Angelina: [unintelligible 00:13:00] on it, and I write out my monthly goals, my weekly goals, and my daily goals. Then I reflect on that every morning and evening. That helps me not get lost in a million little things I don’t really need to be focusing on, and just focus on my priorities. That really helps a lot.
Kolten: Goal setting, it works.
Angelina: It works.
Kolten: It actually works. [unintelligible 00:13:27] building, goal setting, we have all these fun terms for it. All of them, we can say as many fancy things as we want and then dilute what we’re saying into as many phrases and keywords as we want, but at the end, it just comes down to, like you said, just do it.
Angelina: Yes. I think you’ll be happy with the results. I love this because not only do I love designing, but I’m proud of the job well done. Even if you take the money out of it. I’m still happy doing what I do. I think that’s important. Passion is important as well.
Kolten: I agree. If you’re not passionate about it, how are you ever going to actually make a difference? There’s people who have these corporate jobs or nine to five jobs. They might have a good job, they may appreciate their job, like their job, like their position. They have a nice salary, things of that nature. They have great benefits, but like we were just saying, there’s something inside them that’s like, this is not right.
Angelina: Something more.
Kolten: Yes, he wants something more. Really going into business for yourself is one of the best ways I would say to express that, but not necessarily business. Just doing something to give back and to really take your dreams and make them a reality. At Reticence Marketing, that’s what we believe and that’s why our motto is, “Dare to dream.” There’s not many marketing companies out there with a model like that.
Angelina: I love it.
Kolten: Thank you.
Kolten: Our goal, and this sounds like your goal too, is to take business owners and to take entrepreneurs, to take dreamers and say, “Hey, it is possible. Let us help you get there. Let’s tell your story together.”
Angelina: Yes, it’s true and I’ve been honored to be on this journey with new business owners. I work with both startups and already established this- excuse me, business owners. I think it’s amazing to sit down with a business owner and they say, “Hey, I want it to do this. How do I start? Can you help me?” I say, “Yes, let’s dream together and we’ll make it happen.” It’s a pretty cool thing.
Kolten: Right. Let’s engage in a little mind meld action and we’re going to get the thoughts flowing and then we’re just going to make your business explode. That’s what I tell clients all the time.
They’re like, “How can you help me out? Can you help me?” I’m like, “Well, not going to guarantee anything, but I will tell you this. I’m going to die trying to make your business explode. Your business is going to be out there and I’m going to make sure everyone knows who you are. Everyone’s going to know and we are going to tell your story, because everyone has a story and everyone’s story is amazing in its own way.” That’s why you getting people to be able to tell their stories, that’s how you make sales.
I don’t know if you’ve listened to a lot of our podcast or watched the videos that we put up on Facebook and things like that. Something that I’m always saying and I tried to drive home with people, is that if you have a product or service that you have to sell, if you’re going out there and you have to sell your product or service, that means that your product or service isn’t good in the first place.
Angelina: That’s a good point. Most of my work comes from word of mouth and referrals and I think a lot of it goes back to passion. I think others see how passionate I am. It sounds like you’re incredibly passionate about marketing, so I would imagine, do you get a lot of business from word of mouth?
Kolten: We do. Have you ever heard of the term– There’s two pretty cool terms, relationship marketing, and attraction marketing. If you’ve heard of either one of those.
Angelina: I haven’t actually, what are they?
Kolten: Relationship marketing, I love to nerd out about this [unintelligible 00:17:13].
Kolten: Relationship marketing is when you’re, instead of focusing on sales strategies and advertisements and things like that, it’s like a cousin. I would call it a cousin to network marketing. It’s not network marketing, but it does have a connection to it. It’s getting out there and forming connections, forming relationships with people and building that trust with them. When you think of the nature of our industry here in marketing or design work that it’s all based on trust. It’s like your accountant or your lawyer. It’s the same with your marketer or your designer. You want to have someone that you can trust.
That’s why I always stressed that my company– Reticence Marketing does not want to have a contractor-client relationship. We don’t want it to be, “We’re the contractor, we’re doing this work for you. Pay the invoice, here’s the bill, thanks. We’ll get this done. Have a nice day.” No. We want to have an actual relationship with our clientele. That’s why we always go out there and we say, “Our clients aren’t clients, they’re family.” That’s relationship marketing in a nutshell.
I know how we were just talking about brain spam.
Kolten: It’s the same thing. If you have all these brands that are just throwing advertisements at your face all the time, but then someone actually takes the time to meet with you and says, “Hey.” They don’t even try to sell anything because you know how sales representatives are. It’s like a used car salesman. Oh my God. [laughs]
Angelina: Yes. Something like that.
Kolten: Exactly. That’s what it goes back to if you’re having to sell your product, your product isn’t good enough. You need to be attracting people. Attraction marketing is a thing as well. Attraction marketing is basically putting out the right content, design work, blogs, [unintelligible 00:19:04], things like that. You’re basically telling your story. You’re telling the story of your company, and because of that, people are coming to you. They’re saying, “Wow, I like what this company represents. That’s who I want to do business with. Even if I don’t even know what their product is, I just want one because I love this company.”
Kolten: If you’ve ever heard– What were you saying?
Kolten: Yes, exactly. Simon Sinek, he has a great quote, and it’s that “People don’t buy what you do, they buy why you do it.”
Angelina: Yes. He’s fantastic.
Kolten: He is. Oh my God, I love it. Yes. That is a book that everyone- Well, he has several books now, but Start with Why and then Leaders Eat Last are two of the best books ever written.
Angelina: Okay, I’ll check it out. I’ve watched his TED Talks. Other than that, I love him. He’s great.
Kolten: Yes, you should definitely check out his book. Start with Why and then Leaders Eat Last are two really good books.
That’s really just diving into it’s the why of your company as so many people have defined the what of their company. “Well, what do you do?” “Well, I’m a plumber. I’m a Roofer or I do this or that. I sell this product.” “Well, that’s nice, so does like 500 other people here.” Why do you do it? That’s how you build it. You don’t promote the product. Like you were saying, you promote the person, the company, the culture, the story behind the product. That’s kind of what you do as a designer, isn’t it?
Angelina: Yes, absolutely. With each new client, I sit down and I have a creative brief. Those are these exact questions. Who is your market? Give me five words that describe your brand. These are really important questions because I don’t make pretty pictures just for the sake of it. I [unintelligible 00:20:52] brand identity based on what you’re trying to do as a brand.
Kolten: Awesome. All right, well we’re coming to the end of this podcast here. Do you have anything else that you want to talk about or just talk about your company, or your story, or anything? This is the free zone now.
Angelina: No. I just want to thank you very much for having me on and I love this idea of what you’re promoting. Yes, because running my businesses been one of the most gratifying things I’ve ever done. I would encourage anyone else to be the same. I’m happy to answer any questions if anyone has any. You can find me at www.mintandporter.com. That’s mint with a T, A-N-D, and and porter as in the beer, even though that’s not where it came from, but it helps. Get in touch with me and I’d love to grab a coffee and get to know the community.
Kolten: Awesome. Breath mints and beer, that’s how I’m going to refer to your company from now on.
Angelina: Okay. [unintelligible 00:21:45].
Kolten: That is a graphic right there. I’m imagining the logo.
Kolten: Yes. Thank you so much for coming on. It was great to have you on this podcast to really shine a light on design work and your story, and how that affects other business owners. Just your story, how you got started and how you’ve recently gone independent. Kudos to you.
We’re all in the same thing here. We’re trailblazers, and being a trailblazer, being a rebel, being a revolutionary, being a dreamer, that’s how you change the world.
Thank you so much for coming on and spending some time with us. All right, and thanks to everyone for tuning in. This is the Dare to Dream podcast, go ahead and catch us next week.
Intro: Thank you for tuning in to the Dare to Dream Podcast, courtesy of Reticence Marketing. We are dedicated to the thinkers and the midnight dreamers, those whom the world has forgotten. Be a dreamer, be a doer, be a believer. Begin your digital marketing journey with us today by going to reticencemarketing.com.
Kolten: All right. Thank you to everyone for tuning into the Dare to Dream Podcast, courtesy of Reticence Marketing here in Colorado Springs, Colorado. I’m sitting here with Rose Rivera, the co-founder of Rebel Leaders Academy. How are you doing today?
Rose Riviera: Kolten, I’m excellent. I’m glad to finally be connected. It’s taken us a couple of times, but here we are.
Kolten: It has, it has, but it’s definitely going to be worth it. I’m excited to see what we get out of this episode here. Just tell us a little bit about what you do. What are your dreams, what are your passions, and why are you on our podcast today?
Rose: Yes, absolutely. The way that we connected, I’ll start there, was through my Rebel Leader Academy’s page over on Facebook. That’s a company that I co-founded with my partner. His name is Chris. We’ve come together to create a low-end subscription platform for people who really want to take their life from ordinary to epic. We always say, “We take rebels and we make them into revolutionaries.”
The idea behind that is I have a lot of background in tech. I have another company called BioTech, and in that one I do a lot of work around the future of tech and how that integrates and will integrate into society and into how we, as humans, use technology, and how that interfaces with all aspects of our well-being.
Having all of that knowledge, one of the things that I wanted to do was help people redefine and think about what it means to do meaningful work and to have a career, because some of the things that are coming up through automation, and a lot of other aspects actually regarding tech, is that we are going to have a very quickly shifting workforce. Meaning that the type of jobs that are available and the type of skills needed are going to be very different than the ones now.
My contribution to that is to really help people redefine within themselves, what they want to do with their lives coming from a place of “who am I”, rather than looking to the outer world and saying, “Am I going to be whatever the case may be, a doctor, a lawyer?” Whatever box you want to check off, but rather, “Who am I, and what am I uniquely here to do?” Bringing that creativity to your life into how you think about your work is really the dynamic that’s shifting in today’s marketplace. It’s from that, no longer from that outside in, but rather from an inside out.
With Rebel Leader Academy, we’re taking people who already have that rebellious spirit to them. They’re the ones who already, it’s a lot easier for them to go against the status quo since it’s in their nature. Helping people like that really defined who they are, what their strengths are, what their value system is, and being able to create work out of that space.
Kolten: Wow, that’s amazing. I can tell why we connected already because that speaks to me and I think that’s really going to speak to our audience, as well. Like I was telling you before the podcast, this is the Dare to Dream podcast. We’re targeting dreamers and rebels and revolutionaries. I really like what you said in that motto. That’s perfect. Making rebels, revolutionaries. That’s genius.
When it comes to business owners, it requires a lot of courage just to be able to step outside of the box and really break the mold and do something different. It sounds like, you’re a business owner yourself and starting this organization and things like that. What would you say is a good piece of advice for, let’s say, the struggling business owner or the young entrepreneur who is, they are a dreamer, they are a rebel, but society just continually pushes them down? You need to go to college, you need to get this corporate 9:00 to 5:00 life and just adopt the everyday grind, but a lot of us don’t want to do that.
Rose: The 35 and unders really don’t want to do that. [laughs]
Kolten: Very true.
Rose: That millennial demographic is driving older generations bonkers because they have adapted to these technologies very well. They answer the sharing economy, things like that. I put myself in that bracket, I’m right on the cusp, so I see both sides. It’s really about redefining the systems that we work in. What we’re feeling right now, to speak back to your courage, is just not wanting to go along with things anymore and to do our own thing.
We’re feeling that shift because technology is enabling that shift, meaning we know that we can actually create very different lifestyles. We know that we have apps now, Airbnb, we don’t even have to go to the regular hotel model. We use sharing economies. We have different resources available to us that previous generations just didn’t have, and with that, we could create very different lifestyles for ourselves. That’s where a lot of this disharmony is coming from.
Also, when we’re looking at things like automation and these lower-end jobs in the market going away, on the one hand, people are really scared about that and really nervous. A lot of that is more coming from the older generations. Whereas, people that are under 35, we know that’s coming and, to a certain extent, it’s scary in the sense we’re going to lose all these jobs.
On the other hand, most of us don’t want those jobs anyway. Not just that we don’t want them, but we’re refusing to have them because we go, “Why would I do a job that a computer can do? Why would I do a job that a machine can do? Let me go find my humanness,” which I think is key. Let me go find that human job.
I take it one step further and say, well, not only just find a human job that involves creativity and ingenuity and things like that that our machines can’t do yet, but also specifically to you. What is it that you actually can do that nobody else can? It’s breaking it down where that courage comes from to start your own thing. It’s having the conviction that you understand yourself to that level. For me, courage and the ability to do with your life, to create, is about understanding yourself, understanding your unique strengths.
That’s one of those words that we throw around, but it’s very specific and we don’t often see our strengths because we live them every day and we assume other people have the same strengths we do when they absolutely don’t, or, your cognitive style, the way you think, the way you shape ideas, the way you take in information from the environment is very different than other people.
Having that foundation really gives you the wherewithal and the courage to say, “Yes, this is for me. I’m going to go in this direction, or absolutely not.” It takes away a lot of that indecision that happens when you just don’t know yourself and your value that much.
Kolten: I agree with that completely. Touching on another subject that’s in the same area; I was actually talking about this with my life coach yesterday. That’s another thing, I feel like business owners, when you’re looking at the spiritual aspect of owning a business or being a dreamer or a rebel, that was actually one of the things that came up in our conversation. We were defining my core values as a business owner and as a person.
The question was something about, “What are your most valuable characteristics in both yourself and others?” One of my first answers was rebels. [chuckles] There’s been a negative connotation attached to that throughout the times, but I feel like now we’re starting to look at rebels and revolutionaries as truly what they are, people who are able to take things from one point to another and really propel us into the future.
It really goes back to that quote by Steve Jobs that I love repeating to everyone I meet. I’m paraphrasing here because I don’t have it in front of me. It’s something like, the ones who are crazy enough to think they can change the world are the ones who do. When you’re looking at rebels and revolutionaries and dreamers, people who are really stepping outside of the box and saying, “The things that everyone else has been doing, I don’t really want to do that myself. I’d rather do something more.”
I really think this points to maybe more or less a spiritual awakening, as well, just in the human consciousness. This really applies to business owners, as well. A lot of them are afraid of that. A lot of business owners are older and then a lot aren’t. You have young startup entrepreneurs, and then you have business owners who are in their 50s or 60s. I really think there’s a huge spiritual aspect to being a rebel, to being a dreamer or a revolutionary. If you could just touch on that real quick, what do you think about the spiritual aspect of all of this?
Rose: There’s a reason we connected, for sure. I’m not going to go into it, but all of my work is based on a theory that I developed where at the top of this theory is that we’re shifting from, really, the scarcity-based mindset instead of instincts into an abundance-based mindset and instincts of that speaks to the spiritual consciousness aspect of evolution.
In the old systems, when you look at scarcity– When I say scarcity, I mean physical, so our food, water, all those things that we need to survive. They’ve been scarce. We’ve had to fight for them. If you look at the consciousness of life, it seems that the whole point of life, up until now, has just been to survive, whether
as an individual for as long as possible, or as your species, very Darwinian sort of view. Because of technologies and because we now have these technologies that are able to create abundance, even though most people don’t know that yet, we have tech that can more than produce enough food, water energy, very inexpensively for everyone, even up to, whatever, 8, 9, 10 billion of us, whatever it’s going to peek at. Because of that, we have to learn a very different way of interacting with each other because we no longer have to fight for resources.
In a world that’s not scarce, what are we fighting over? Even if you think of the whole dynamic of a country, you have borders around the country? Why? So that you can protect resources? What if you don’t need to protect your resources anymore because everybody has more than enough. That speaks to a very instinctual thing in us that we just don’t know. We have these burgeoning instincts around cooperation, for example, that we really have to move into.
When we talk about consciousness, we’re moving from the singular point like, “What’s the point of life?” Well, it used to be to survive, but if we’ve mastered that, what’s the new point of life itself? What’s life trying to express now? I really believe that it’s uniqueness. The point of life is going to be as unique as each of us are.
However we choose to express it, life is opened up in terms of its meaning, going from one point like the meaning of life is to survive, to “I don’t know, Kolten. What’s the meaning of life? How is life trying t express through you?” It literally changes the fundamentals of everything.
If you think about that on a global scale, that means that all of our global systems have to change. The way we as humans organize and agree with each other, whether it’s through resources or through maybe getting rid of the idea of a country, we see this breaking down authority of races and things like that. The whole thing’s shifting.
I do completely agree with you that being a business owner right now, there’s a definite spiritual component. With the rebels, like we’re talking about here, it’s about being in flow with that shift towards abundance, whether we know it or not.
Kolten: Definitely. I know we’re nearing the end of our amazing podcast here, because this is really great. This is definitely one of the best interviews I’ve had, by the way, so thank you. It’s nice to just be able to sit here and nerd out about everything.
Touching on something else, I think a lot of business owners and just dreamers in general, because to be a dreamer or a rebel, you don’t necessarily have to be a business owner. That’s just a very common way for them to express themselves, because it’s really doing something by yourself.
The same thing exists across nonprofits, political office, not that many of them, but some of them, and things like that; people who are really saying, “I don’t really want to conform to these hindrances of society. I really want to do something different. I want to do something better. I want to help people.”
What you were saying got me thinking about a book I read earlier. I think it was last year or the year before that. It was written by- John Mackey, was one of the head authors.
If you know him, he’s the founder of Whole Foods. The Whole Foods brand is very much service-based. It’s very much surrounding offering a really good organic product to people, and really disrupting the whole grocery store ideal. Now that Amazon bought them, that’s an entirely different thing.
Focusing on it itself, it’s called Conscious Capitalism, was the book. I think that’s really something good to touch on as well, because I feel like a lot of business owners and a lot of people in general, they feel like they can’t really connect with the spiritual side or the more humanitarian side because they feel like wealth and money is bad.
When you look at, like, the conscious capitalism movement, which is something that I’m a huge fan of, by the way– We need to have an entire show just dedicated to that. You look at the conscious capitalism movement, and you see that companies are really starting to make a shift, as well, to where it is a more people-centered universal type approach. Money is going to come, because money is not necessarily a bad thing. Money is just a byproduct. It’s when you take money and wealth and you use that to hurt others that you have an issue.
I think the conscious capitalism movement is amazing as you see these companies, especially startup companies now that are really being founded by people under 35, those millennials that are really just starting with nothing except a dream to do something that’s going to help others.
If you look at all the things that are coming up, where we’re actually making so much advances in, HIV AIDS, cancer, paraplegic, everything, there’s so many advances being made. It’s not necessarily by these huge universities or well-funded government programs. It’s by people just like you and me.
Rose: Absolutely. Going on your theme of conscious capitalism, I think that whole movement is a stepping stone towards something even greater. I think it’s helping us move out of that old dynamic, let’s call it greed capitalism, for lack of a better term. Again, if you think about that scarcity model- Why do we need to hoard things? Why do we feel this greed in the first place? Why is that an instinct? Well, it’s to keep us safe in our world of scarcity. Again, moving out of that dynamic more into this idea of conscious capitalism? Yes, it’s good. I think it’s a movement forward.
Even in the United States recently, somewhere in the last five, six years, they did the B Corp core, which is a whole new business structure that allows you to put social good as one of your core facets of your business. It’s no longer you incorporate for profit only in that, basically, it was profit and shareholder profit, is what drove company decisions. It had to legally if you were an incorporated entity, whereas now we have B Corp, and we can actually state some social good as our main driver for a company, and that leads to a whole different set of decisions. I think it is a stepping stone.
I have a background in finance and an MBA in global business. I really went into the money system around the world and how it was created, the history. The thing with money is that it is a scarce resource. We’ve made it scarce, and because of the overarching system, it has to be scarce in order to work in the way it does.
I think where we’re moving is actually out of money. I think that the next evolution in our way that we do business with each other in terms of trading goods and services is going to be outside of the dynamic of currency and money the way we know it.
Another step that you can look at is things like blockchain. Still, some fundamentals that are the same, but again, it’s another push, another avenue out of our current economic money-driven systems. We’re seeing all of the little pieces of something new coming.
Kolten: That’s amazing. I know I’ve done a lot of research, especially recently since I started working with a coach and things like that. I can say, from personal experience, that understanding the spiritual aspect of business and the flow of money and things like that, that is really the way to actualize your dream. I pretty much tripled my revenue in a month, because it works. Once you start to really experience that you’re like, “Why had I not done this before?”
That’s the thing, it’s if you look like modern-day entrepreneurs, you’re really seeing a different type of entrepreneur than, let’s say, the industrial era where you have men like John Rockefeller and Andrew Carnegie. Not to say that these were bad men. They were industrial Titans. We can learn a lot from them. You also look at a lot of their actions and you see that it was more about building personal wealth than it was doing anything for society.
I really like what you said about money naturally being a scarce resource more or less because we’ve made it that way. It’s like a hoarding concept. “I will hoard all the money here at the top, and then I’ll have a little bit of a trickle-down effect to help you poor people out, and good luck getting out of that.”
That’s really where dreamers have come in, people like Steve Jobs, and Bill Gates who have said, “I don’t really like that system. I’m going to do something different.” It’s amazing. Really, the flow of money and wealth is- it’s an amazing thing just to watch how that has evolved over time. I’m really excited to see what the next few decades and century really come about. It’s going to be amazing.
Rose: I agree with you. We’re on the cusp of a lot of major change, and the key is going to be moving out of those scarcity-based instincts, so moving out of those fear dynamics, the hoarding, the greed, the, “It’s okay if I have enough for me, it’s [inaudible 00:19:35] basically starve to death,” that whole insatiable mindset which is not wrong; it’s gotten us to here, but it’s maladaptive in an abundant world which we are moving towards and creating.
We’re really going to have to work all of this spiritual work or personal development work that we’re seeing. It’s speaking to this need to change and to go from really, that kneejerk reaction to really being able to respond, to take that moment and then move into- to get all the geeky here, look into our prefrontal cortex and make decisions from that part of our brain, the newest part of our brain, the one that deals with consequential thinking not just emotional reactions.
Kolten: Not the amygdala.
Rose: Thank you, exactly. It’s moving out of there and being able to create systems and make decisions that are based in our higher selves, really. That’s going to be key to using our new technologies effectively, and not continuing on for war and greed and basically to just move us along the path towards annihilation, which is possible. That’s one path that we could choose, or we could choose compassion and cooperation and quieting those desperate instincts that we have. [laughs]
Kolten: Definitely. I think it scares a lot of people. It really does scare a lot of people, especially older generations, or even younger generations who were raised in a certain subsector of our society. Not to say anything bad about certain religions or anything like that, but there are a lot of old mindsets that a lot of people are still stuck in. It’s interesting to see them evolve from that.
My company, and this podcast, as you know, we’re centered around marketing because we’re a digital marketing company. It’s really interesting as well to see how marketing is evolving, especially with the way that my company, or that we do it. If you look at old marketing companies, the whole advertising era of the 1900s where you have these old men in their $5,000 suits, and they’re sitting there smoking cigars and drinking scotch. They’re deciding how can we best fool the consumer.
The best example of that is probably the tobacco companies, how the American tobacco companies literally created- and props to them and also bad on them [laughs] at the same time. They created this ingenious marketing campaign that basically got women to start smoking, and got men to start smoking, and got children to start smoking. That marketing campaign is still alive today.
You look at the power of marketing and in and of itself not just in business but personal marketing is, well, like you have to market yourself. Marketing yourself is just getting out there. When you look at personal development and business development and you look at how marketing is changing, we’re going from a more money-centered way of marketing to “let’s sell the product that’s what we need, we need money, money, money, money”. [chuckles] Now, it’s a more people-centered marketing aspect.
For example, my company, I founded this company on the values of what we call relationship and trust marketing. Who cares about profit margins? Money will come later. We need to have a relationship with people. That really comes down to who do you want to work with and who do you not want to work with. I won’t work with a business owner who’s just stuck in the old ways and does not want to evolve. All they care about is money. I want to work with dreamers. I want to work with the rebels.
As you see more rebels come up- I really love what you are doing with your organization because that is something that I have always wanted to get involved with. One day, hopefully, if I can become a wealthy man, that is where I want all of my money to really go, is to educating people.
Look at the high school student who’s just struggling with anxiety, depression, and things like that. Maybe they’re gay. Maybe they’re this or that. That’s how I was. I’m a 21-year-old gay man who owns a company. My biography is going to be amazing.
It’s going to be great. I’m going to have amazing memoirs. You look at these people. I really feel like we all have a responsibility to really go to those people, the downtrodden and the forgotten, and say, “Hey, you’re a dreamer. You’re a rebel. You don’t fit in with how society is trying to mold you. Came this way. Let’s show you something different.”
Rose: Exactly. You’ve just described what we’re doing at Rebel Leader Academy. Thank you.
Kolten: I love it.
Rose: It’s for people that don’t fit in, and they refuse to. It’s that whole cycle you were talking about especially in a school system that is very, very, old and designed to create factory workers and to kill any kind of ingenuity or creativity or autonomy in you.
Let me just say, it’s horrible for everybody. It’s horrible for everybody across the board. When you have somebody that has a rebellious spirit, it’s just 10 times worse. They get in trouble, and they get kicked out of the system sometimes, or they just go into depression because they internalize it. It’s a whole nasty cycle that we’re trying to break that shouldn’t have been there in the first place. Absolutely, yes.
Kolten: You think of it, when they’re rejected by the natural systems of society and they don’t have anywhere else to turn to, for example, the Rebel Leader Academy, or a mentor, or something like that, that’s where a lot of times they do fall into the lifestyles that just aren’t healthy for them.
Something I’ve always been obsessed with because I love organizational psychology, by the way, I’m a psychology nerd. [laughs] I didn’t go to college because you don’t have to go to college. I can read books. That’s what they do in college anyway. [laughs]
When you really look at it from the psychological perspective, something that I’ve always wanted to do is, what if you just sat down with all of these criminals, all these people who have- not necessarily the violent ones who may have an actual mental disorder, but people who are just really, they’re doing things more or less they’re acting out because they don’t agree with the way society is putting them into a box and they just want to get out and they don’t care how they do it. They need an avenue. Just like all of us need an avenue.
My avenue is building a company, and yours is building this amazing organization. Education is really where this is going to come in, especially educating parents that, “Hey, your son may be gay. Your son may be this or that. Your son may hate school and just not want to go. Don’t make him.” [chuckles] It’s different.
I transitioned to online school after my sophomore year because I was like, “I cannot take this anymore.” I couldn’t do it. I really think that for business owners who are listening who may be parents or they may be younger people as well, it’s really about allowing both yourself and your children and just people, in general, to be able to able to break the mold and just help them do that in healthy way.
Rose: Absolutely. Kolten, I’m so glad that you found something in high school that worked for you, transitioning out of there. When I was in high school, I did not have that opportunity. I’ll tell you, it was the worst four years of my life because I felt trapped. There was no way for me to get– The school looked like a prison, we were on a lockdown every day.
[unintelligible 00:27:48] we felt like we were in prison for all intents and purposes. A stupid little bell would ding and we have to scurry through the hallway like a fucking mouse or something to get to some next class that you didn’t want to be in. It was horrible.
Kolten: It’s not good for you. It’s not healthy.
Rose: It’s not good for you on any level. I can just tell, that was the worst years of my life. At a certain point, I was on the brink of being totally suicidal because I couldn’t see the way out. I was just like, “No, I can’t. Every day I have to go,” and we had to be there, some craziness, like seven o’clock in the morning.
Kolten: Me too.
Rose: It’s like, “Let’s torture me.” Who learns anything at seven o’clock the morning unless you’re one of these brilliant, you’re so boring people that– Yes, they exist but-
Kolten: Weirdos. [laughs]
Rose: -the rest of us, seven o’clock in the morning you’re a zombie. Seriously.
Kolten: Exactly. It’s funny because you were talking about the conditioning. If you look at the social conditioning of the school system, and then you transition right over into the corporate system, the 9:00 to 5:00 life, it’s like, “Wow, our existence is pretty depressing.” [laughs] Why do we accept these things just because everyone else is doing them?
When I was in high school, I was 15 or 16, I actually wrote an article that was published and it was called The Curse of Conformity. That’s nowadays, just still one of my obsessions. Why conform when you don’t have to? You don’t have to. Even if everyone tells you to do something, you still don’t have to. You have consciousness for a reason. You have a brain for a reason.
Rose: Thank you, Kolten. We have so many things to talk about.
Kolten: I agree.
Rose: So many things. Yes, you don’t have to do anything anybody tells you to do. No. You are your own person, your own thinking person and you can decide, “Thank you very much.” Nobody can force you.
Kolten: Another Steve Jobs quote, here’s to the crazy ones, round pegs in square holes. That’s my favorite one.
Rose: Exactly. That’s awesome.
Kolten: We’ve definitely ran over, but that’s fine. This is a great episode. We’re just nerding out
here. Maybe just take a few minutes in conclusion here to really– I know you talked to me a little bit about the- was it the subscription program that you’re launching through the rebel leaders Academy? Maybe explain that a little bit more, because I think we have a lot of people who would be able to benefit from that.
Rose: Absolutely. Thank you. I’ve been doing one-on-one work, or small group work for a while now, taking people through a process of self-discovery. The things that they never teach you in school, nobody ever will come to you with this. It’s like the basis, who are you? It’s the most fundamental question that we don’t answer and we don’t help people answer. It’s ridiculous.
Is, what are your strengths, those things that you don’t even know you’re good at them because you live them and you work with them every single day and you just assume other people have these skills, and it’s just not true. Your cognitive style, the way you take in information and process. Your emotional body. What do you want to feel every day? What are those [crosstalk]? Exactly.
The thing is we’re driven by our emotions. That’s underneath it all, even when we’re making, “logical decisions”, we’re still driven by our emotions, and they tend to sabotage even our best efforts. You think like, “I’m going to wake up and do this every day.” Whatever it is, exercise, whatever. Then, you sabotage yourself and nobody knows why.
We go into all of those things, but it’s really about helping people find out what it is they’re here to do and what makes them the most fulfilled and happy and then how to do it. I’ve been doing this, like I said, one-on-one, but it never sat well with me. Obviously, I love helping these people that I can work with, but I always wanted to bring it to a larger audience.
Really, this year, I decided I’m going to do it. I’m going to build that. We created Rebel Leader Insiders which is our subscription-based program. Officially that’s launching the beginning of November. That’s going to be for only $29 a month. We will be working with people in there on all of these issues, and starting from ground zero and building them up. We have the whole platform designed in four-month cycles that build on each other. It really is–
I wanted to make it a true academy, that once you get in, you’re sequentially learning a lot and applying it. That’s really important to me. It’s not just you’re learning this, but you can take it into your life right away and start creating a different life for yourself, a different vision, one that’s more in tune with who you are, and really everything that you and I’ve been talking about today takes into consideration, the systems, they’re out there. We know what they are and we don’t want to live by them, so what are we going to create together?
There’s a component of that kind of community, bringing people together who really understand what you and I are talking about and feel that way, and helping that tribe. Exactly, and helping them to build things together. We’re kind of on ground zero as it is, but we have such a big vision for where we’re bringing people who join us.
That, like I said, starting in November. Signups will be the beginning of November there. People can connect to us right now. The best way is on our Facebook page where you and I connected. That’s at Rebel Leader Academy. Just search that. We pop up. I think it’s the first page. That community is exciting. We’ve grown that page in the last month. Probably by the time you guys are airing this, we’ll be over 10,000 people on the page. It’s growing really fast. It’s amazing. It speaks to what you and I have been talking about. This is needed.
Kolten: It is. People are looking for something and to be able to offer that to people, it’s amazing. A lot of people are looking for it, but they don’t necessarily know that they’re looking for it. Like we were talking about, they need someone or a group of people to mentor them, whether it’s directly or indirectly and say, “Hey, it’s okay that you’re different. That’s actually good. That’s an asset. That’s not bad.”
Rose: Exactly. We’re super-excited and we would love to invite your listeners to come over there and join us. Depending on when you’re airing this, if they go to the page, there’ll be all the information there that they can stay connected to us. We’ll go from there.
We would love to invite everybody listening to be part of the insiders program with us and take this journey and discover yourself, and get out of these troublesome old greedy fear-based [unintelligible 00:34:39]. [laughs]
Kolten: Don’t just grow yourself. Let’s grow together.
Rose: That’s right. Exactly.
Kolten: Just so everyone who’s listening knows, I am 100% joining that in November. I’m just say joining at one.
Rose: That is much appreciated. Thank you so much.
Kolten: Of course. Well, I just want to let you know that what you’re doing is amazing. I’m really glad that we got to connect. I’m sure this is one of many, many conversations. I’m really excited that our listeners are going to be able to hear this as well.
A lot of times when you’re doing a more business-oriented podcast, even though we have our why strongly in place, this is the Dare to Dream podcast. We’re looking for dreamers and rebels and revolutionaries. At the same time, a lot of times, it’s just talking about business stuff and how can we market ourselves better and all that, which is good. That’s what we do, but really helping people to understand their why, that’s so important.
That’s also something that we do when we’re working with clients. You sit down with them and they’re going, “Hey, this is where I want my business to be, and this is why I started it,” and blah, blah, blah, and they just keep going on, “I don’t have any sales,” and you’re like, “Hang a minute. Why did you start this business? We need to tell your story because your story is where people are going to want to invest in you, and they’re not going to invest in you unless you invest in them. There we go.”
Rose: Exactly. That’s really that law of reciprocity, right?
Rose: As we were talking about conscious business, conscious capitalism, so that’s all in there. Kolten, I love the work that you’re doing. Thank you so much from the bottom my heart for having me on your podcast. It’s been amazing. Great, great conversation.
Kolten: Of course. Thank you so much for coming on. To all of our listeners, again, that’s the Rebel Leaders Academy on Facebook. When we get this post live, this podcast live, which will be within the next week or so actually, we will get a link over to your page as well. Do you guys have a website at all?
Rose: We’re building it. [laughs]
Kolten: Okay, got it.
Rose: It will be ready for you guys in November, though. It will be good.
Kolten: Awesome. If you need any help or advice on that, we’re always here. Advice is always free from us, us marketing gurus over here. Again, thank you so much for coming on. thanks to everyone for listening. You got to check them out, Rebel Leaders Academy, and especially in November. I’m so excited to see what happens. All right. Thanks to everyone for tuning in. This is the Dare to Dream podcast. Go ahead and catch us next week.
Voice-over: Thank you for tuning in to the Dare to Dream podcast courtesy of Reticence Marketing. We are dedicated to the thinkers and the midnight dreamers, those whom the world has forgotten. Be a dreamer. Be a doer. Be a believer. Begin your digital marketing journey with us today by going to reticencemarketing.com.
Kolten: Thank you to everyone for tuning in to the Dare to Dream podcast courtesy of Reticence Marketing, a digital marketing firm based here in Colorado Springs. I’m Kolten, and I’m sitting here with Frank from Dream Again, LLC Business Consulting. Frank, if you could introduce yourself real quick.
Frank Sinclair: Hi, Frank Sinclair, right here from Dream Again.
Kolten: Awesome, so Frank if you can just go and maybe into a little bit of detail about what your company is, what you do, what type of clientele you’re looking for, just kind of a general outline.
Frank: Sure. We are a business coaching and personal coaching company. What we target is people who have not been able to engage in coaching in the past. Coaching’s a very expensive endeavor, we understand that. Our philosophy is that we attempt to bridge the gap between discouragement and hope. We do that by discovering people’s stories and allowing those stories to guide us into where a person purpose on earth is, and what they’re supposed to be doing.
Kolten: Perfect. Obviously, this is a marketing-oriented podcast, so when it comes to the business owners that you’re working with and things of that nature, what would you recommend as practical next steps for businesses to increase their marketing strategy especially the smaller companies that really don’t have a huge budget for it? Because I know that’s really what you’re looking for is to work in a more affordable manner.
Frank: Indeed. Marketing, we know is expensive. We’re afraid of throwing money against the proverbial wall and not sticking. We’re all trying to gain allies in the marketing and business community. What we attempt to do is connect people with other business partners that become a marketer and ally or the advocate for you in the marketplace. You become top of mind, and I know we do a lot of networking and a lot of those type things. I’ve built a very broad network of people that I help our participants connect with so that they don’t get on that durable wheel of going round and round with no money, needing to be known, and not getting known because of their lack of budgets, the lack of resources.
Kolten: I totally understand that, and that seems to be the calamity of many businesses, especially smaller ones. We’re talking a little bit about marketing, and with your company specializing in networking and actual relationship marketing, what effect would you say that has on a small business owner’s ability to succeed?
Frank: Well, I’ve been in business since June 1st, but I can say that we’ve had some very, very good outcomes. I have approximately 14 clients since June 1st. Not only does working with me give a person the opportunity to save some money but on the practical side, I’ve connected with people who gained real relationship and real monies in monetary value in those relationship. Network marketing is good, and I’m out in the community a lot in connecting with people.
I guess, we just connect with a lot of people that bring no value to us, we don’t bring any value to them. The whole process becomes really frustrating over time, so we try to sit in the middle of that process and make sure that people are connecting. So far, we have had 8 of the 14 people that I’ve connected with, that are making monies through that.
Kolten: Awesome, and that’s definitely the ultimate goal there. I know that we’ve met briefly before. If you could maybe just explain real quick before– We’re approaching the end of this podcast. If you could just explain real quickly how you got started in business, why you became an entrepreneur and business owner, and how that’s really affected your life.
Frank: Well, appreciate that Kolten. My story’s upside down of the typical story. I came into Colorado Springs 35 years ago, out in the air force, after spending eight years in the air force. Promptly, because of alcoholism and some other problems, became a homeless man in Colorado Springs. One person who contacted me and gave me an opportunity to turn that around and work and mentored my life, self-value really instilled in me the power of want.
I don’t believe that anyone has an excuse that they can’t impact others positively. The reason I say this upside down because all three of my children are business executives in Denver. I saw their entrepreneurship, and I can only assume that my wife and I had some impact or influence in our kids becoming that, so I came around later and I came into the entrepreneurial world after seeing the success of my children about three years ago.
Kolten: Wow, that’s definitely an interesting story, and it’s a good one. That’s an awesome rags to riches story, as we love to feature on this podcast. I mean, obviously, the title of our podcast is Dare to Dream, so that’s really the entire point. There’s nothing we can’t change, nothing we can’t do. The entrepreneurial mindset is really a different mindset from, I guess, you could say, mainstream society. We’re pretty much at the end of the podcast here. If you just want to take a moment, maybe re-summarize your company, what you guys are doing, and give our audience some contact information in case they want to get in touch with you.
Frank: Thank you very much, Kolten. Once again, my name is Frank Sinclair. My business is Dream Again Business Consulting and Dream Again, LLC. We bridge the gap between discouragement and hope, and we attack those discouragement bumps that are really [unintelligible 00:06:44] business all of us encounter them. We help with the biggest stumbling block for businesses, and that’s the business owner.
Moving forward in business, being positive, lifting them up, encouraging them and helping them to get past those discouragement bumps is what we major in. My phone number is 719-460-2453. I, like Kolten, live here in Colorado Springs. My website is dreamagaincos.com. My email address is email@example.com. I still kept my old email for my son’s business right now. That’s what I’m known by, so we’re rolling with that.
Kolten: Well, thanks once again, Frank. It was a pleasure to have you on the show.
Frank: Kolten, thank you very much for inviting me. You all have a great night and use Kolten’s services. He’s awesome.
Kolten: [laughs] Thank you so much. All right, and thanks to everyone for tuning in. This is the Dare to Dream podcast. Go ahead, and catch us next week.
Thank you for tuning into the Dare to Dream Podcast, courtesy of Reticence Marketing. We are dedicated to the thinkers and the midnight dreamers. Those whom the world has forgotten. Be a Dreamer. Be a Doer. Be a believer. Begin your digital marketing journey with us today by going to reticencemarketing.com.
Kolten: All right, hello everyone and thank you for tuning in to the Dare to Dream Podcast courtesy of Reticence Marketing here in Colorado Springs, a full-service digital marketing company. I am sitting here with Tim from nexgenmarketing.info. Thanks for coming on the show Tim.
Tim: Yes, thanks for having me Kolten.
Kolten: Yes, of course, and if you can just take a few minutes to introduce yourself. What you do? What your company does? Just give our listeners a good summary of who you work for.
Tim: Sure. My company nexgenmarketing.info is a digital marketing agency like a lot of others. Save for the fact that I don’t really create anything. All I do is talk to people and install them. I basically middleman for a big data company and for a third party contractor that builds on all the funnels and ads has everything already optimized for me. My clients don’t have to wait for me to optimize everything their ads, their pages figure out what’s working before they start getting their leads. They’re up and running within three days and everything’s already fully optimized including the audience. That makes it a win, win for me because I’m not the creative type and the companies, my clients they get to start generating leads right away, so it’s really nice.
Kolten: That’s perfect. Let’s talk a little bit more about big data. I know you and I had some conversations about this but our viewership or listeners on this podcast are mainly going to be business owners and a lot of them don’t really understand what big data is or how it influences advertisement or consumer practices in marketing, so maybe if you could just go in a little bit more detail about that.
Tim: Sure. Big data, everybody is familiar with cookies, browser cookies, things like that, that you agree to when you visit a website. Big data is a little bit different because their cookies aren’t temporary.Most cookies last about four weeks so and depending on the life cycle of the sales process that you’re in that cookie is going to expire before the person you paid to cookie actually fulfills and buys from you and if you want to get that person back into your system, into your phone you’re going to have to pay for that person to come back in again. Having a permanent web browser cookie allows them to stick around forever until of course they actually go in and delete their cookies.
What Big data does is it actually tracks your web browser history. It’s tracking 250 million Americans and it’s collecting about 50 billion bits of data every day and it goes into our system and uses machine learning to basically aggregate all of that information and spit out useful data. Unlike cookies in the past, where you really couldn’t identify the individual that was on the other end of that cookie, we’re able to actually identify the people by their name, their phone number, their physical address, their email address and we’re able to market to an omnichannel. Every channel there is we’re able to market to them. No longer are we restricted to Facebook, if we generate the lead on Facebook, if we narrow in our audience on Facebook. Typically you’re not able to take that Facebook data and go over and use it at Google. If you give the same thing at Google, you’re not able to take that information, go over to Youtube or Pinterest or Instagram and use that data over there. It’s usually one channel that you’re stuck to, that provider is charging you whatever they want because they hold the keys to your future.
With this new system, we can take that data and we can upload it on to any channel of any platform that we want. In fact, we can take that data and we can upload it to a platform so we can determine exactly how many of your potential prospects are on that platform before we even decided to spend a dime on them. On top of that, we can even market to them offline, so if you have a call center, you can pick up the phone and you can call somebody that is in the market for your product because the data selected them, it pulled out their information and it told you that they’re ready to buy what you’re selling so you could market to them through a print campaign if you want or you could call them on the phone.
Imagine that you’re doing research for a new car and you’re looking for something specific and you’ve been looking for while, pricing them out, going to Kelley Blue Book. Let’s just say, you’re looking for a Subaru Outback. You spend a few days doing that and then all of a sudden you get a car from your local Subaru dealer, saying, “Hey, this is John from Grand Junction Subaru and we just happened to call to see if you happen to be in the market for a 2017 Subaru Outback?” These people are going to be like, “Oh My God! Are they listening to me?” Or they may think it’s kismet. Either way, my client is getting to start the conversation first before any of their competitors do. That’s basically what big data is in a nutshell.
Kolten: Awesome, and yes I know both of us working in digital marketing and obviously we’re familiar with it. A lot of business owners, they really have no idea of what we’re talking about when we’re talking about say, big data or remarketing or ad retargeting, all that, which is basically what you’re talking about, just on much, much bigger level. Am I right?
Tim: Yes, it’s basically the same thing that’s been being done for a while now. Just unlike you said, a much bigger level, a much deeper level. That retargeting, that works really well but you can only retarget the people that have already visited you. With this system, you can target people that have visited your competitors.
Kolten: And that’s the key right there.
Tim: That is the key right there. There is a big difference. That’s the big difference right there. You’re not just retargeting people that have been to your website. We do that also and we can site match. We call that in funnel leads and we can actually personally identify those people almost 60% of the time to find out exactly who is on your website. Not only can we retarget them online but we can retarget those offline people offline. We can also target people that have visited their competitors’ websites as well and maybe even if they haven’t even visited their competitors’ websites.
Maybe I have a client who’s a mortgage broker and their prospect is just beginning their process of looking for a mortgage and they’re looking at bank rates and they may be looking at houses in the area where they want to buy and they’re doing a couple other things that triggers our system to tell them that these people are in the market for a mortgage. We can start marketing to those people before they’re gone to anybody’s website as far as a competitor goes.
Kolten: Awesome. Specifically for our audience like I said which is mainly made up of business owners usually of the smaller scale, there’s kind of a mix of all them in here, what would you recommend would be their next practical step to take in digital marketing with their marketing strategies. What would you say as a digital marketer yourself should be the next step they take to marketing their company more effectively?
Tim: Well honestly, if you’re not getting in front of this data, this artificial intelligence and implementing it into your business, you’re going to be left behind because traditional digital marketer, Facebook marketer, whatever they’re doing, they’re going to be marketing to the entire audience where my company’s going to be scraping the cream right off the top before they market it to the audience. If you’re not getting in front of it, if you’re not using this type of data in your business, eventually you will be locked out and there won’t be any leads for you out there and the only leads that you’re going to be buying or going to be getting are going to be very cold. They may be very early in the sales process and you might have to nurture these leads for a couple of months before you bear any fruit from it.
Kolten: Right. Obviously, you and I are experienced with the beauty of cold leads. Not really but-
Kolten: – a lot of business owners they’re buying lead list and lead list are insanely expensive, a thousand, $2,000 and you might get one sale out of it. If you’re selling a high price ticket item, it’s just not going to happen. Warm leads, I know me and you were having this conversation earlier, warm leads are where it’s that and you’re offering a system they can really provide business owners with warm leads on a consistent basis.
Tim: Absolutely, because not only do we know exactly who is looking for the product that our clients are selling and we put their ad budget only to those people but then we nurture those people as well, so they’ll click on the ad, they’ll go to the landing page and put in their information and then we’ll drip on them, we’ll give them voicemails and text messages and emails and then when they respond to one of those outreaches, that’s when we give our lead off to our client.
The prospect is super hot at that point. They’ve raised their hand twice and they’re basically ready to make their purchase and it’s up to our client in order to close them. It’s their sale to lose at that point. They don’t have to waste their time which cold calls during the day, a bunch of people rejecting them, getting discouraged. They’re only going to be talking to people that are red hot and ready to go right now.
Kolten: Certainly, that makes perfect sense. We’re nearing the end of our podcast here. Thank you, Tim, for coming on and do you have anything else that you’d like to tell our audience or talk about what you’re doing or provide some information about your company?
Tim: Sure, we only work in a few different niches and we only work in markets that have at least a quarter million people in them. We’re very selective with who that we work with. We don’t want to work with people that don’t have a proven sales system. We’re not going to come in and fix your sales process for you. If we can give you a hot lead, if you can’t close them, we can’t help you and frankly, we don’t want to work with you. We work with mortgage brokers, dentists, personal injury lawyers and financial planners. If you’re in one of those niches and you’re in a market of 250,000 people or more and you have a proven sales system and you just don’t have enough prospects to talk to every every day, [music] we can help you. You can go to the nextgenmarketing.info, schedule a discovery call with us and see if you qualify for one of our spots.
Kolten: All right, well thank you so much Tim for coming on. It was great having you and best of luck with your business and we’ll continue to see how big data continues to pan out because I think we both agree, it’s going to have a huge impact on marketing especially in the coming months.
Tim: It sure is. It’s going to change the entire landscape. Thanks Kolten. I appreciate you having me.
Kolten: Of course. Thank you. All right, and thanks to everyone for tuning in. This is the dare to dream podcast. Go ahead and catch us next week.
K: Thank you for listening to the “Dare to Dream” podcast located here in Colorado Springs, Colorado and sponsored by Reticence Marketing, a full-service marketing, web design, and SEO company doing both local and national business. I am Kolten the owner and founder of Reticence Marketing hosting this podcast and I have Eileen here, the owner of Once Upon a Wedding Events. Thank you for coming on the show Ileen!
I: Thank you for having me Kolten!
K: Of course! So, if you just wanted to maybe go into a little bit of detail about your business, what you do, how you founded it. I guess give us a summary.
I: Okay, well I actually have a background in retail merchandising and retail sales and oddly enough, that was the thing that kind of pushed me into the event industry. It was a complete and total accident, I will be honest, it’s not like it was something I dreamed about as a child. I worked with a lot of couples and wedding gift registries and I really enjoyed it and then one day I had an employee come in. She was a former employee who came in glowing and she said, “I’m getting married will you help me?” And I was like, “Sure! Help you with what again? What do you want me to do?” And I helped her, and it was an extremely short timeline and an extremely tight budget and to those of you who are familiar with the event industry at all you know that equates to a lot of stress and it’s a very difficult event to plan but I loved it and it was the coolest thing I’d ever done so I immediately quit my job and started planning weddings. That’s what I’ve been doing ever since. That was about 7 years ago.
K: That’s awesome! I know here on this podcast kind of the theme of it is “Daring to Dream” and “Breaking the mold” and what entrepreneurs can do to really make a difference in their own lives and in their community. Just by really pursuing their own dream and making their own business ideals a reality. So, you were just talking about quitting your job to go into this industry, found your company, can you maybe talk a little bit more about that because I know that a lot of our audience might be in the same boat or they want to start a business, but they don’t know how it works, and they’re scared of quitting that 9 to 5 corporate life so if you could maybe elaborate on that.
I: Absolutely, so I will say it was terrifying to do. I didn’t even really realize that wedding planning was an actual job. That’s not something that you could imagine yourself doing. Luckily for me we were in a position with my husband was in a very good job at the time and we had that little bit of leeway for me to leave and try it out. But I really just had to push the fear aside and say,” You know what? This is something that people do, thousands of people do it, there’s no reason I can’t do it too.” And just kind of swallowed that fear and pushed through it.
K: Definitely! And I can definitely agree with it being a terrifying and scary experience, especially just starting your own business in general it’s not an easy thing to do. I know that in our last episode of our podcast we were just kind of going into depth about really what it takes to really break the mold and get out of that corporate 9 to 5 grind and just kind of escape from the snares of what everyone else tells you. That’s what I look at it as, anyways.
I: I can completely identify. So retail sales is just this wormhole that can just suck you down and I was a salaried employee with my little $36,000 salary and it was comfortable but I was working 50, 60+ hours a week and just draining myself working with customers that were rude and I was just not happy and I didn’t see myself, I couldn’t picture my future, which is weird thing to say it was just an everyday this is kind of my prison and this is my role, but I didn’t have this happy vision of the future until I decided to start planning weddings.
K: And that’s a great story, definitely. I think that all of us who are in the business world, especially as entrepreneurs, we all kind of have a similar story in some way. You know, one day I just had this epiphany and I decided I was going to quit everything and start my own business and maybe this is why everyone thinks we’re crazy. But I mean it’s a good kind of crazy, I would say.
I: Yeah. We definitely are a little but crazy. A little crazy, a little weird, but I feel like anybody who has ever done anything special in the world has been weird.
K: I agree completely. You have to have a little bit of craziness a little bit of insanity to be able to really make a difference in society. Especially in the business world because the business world is hard, the business world is brutal. I had another marketer comment on one of my posts on social media I think it was two weeks ago, and they were just kind of going off on about how business is a dog eat dog world you know how we can’t afford as marketing companies to really be nice to people anymore. I’m just like the business world is so interesting but I feel like there’s two types of business owners at the same time. There’s the people who just get into business to make money and there’s the people, and who obviously we like making money too, but then there’s the people who get into the business and really to make their dreams a reality and really to be able to be their own boss and escape the typical life that everyone tells you that you have to do. Because what does society tell you to do nowadays? You graduate high school, you go to college and get your 4-year, your masters, or whatever you want to get, and you just and then you just go straight into the working world have a family buy a house, and you die. You know that’s kind of how it works in America nowadays, but I guess a lot of us in this world as entrepreneurs we’re just thinking, “Why does it have to be that way?”
I: Yeah, I know that’s especially true for creative entrepreneurs because we’re not all necessarily just trying to break that 9 to 5 mold, we’re making a business out of something we adore and that’s the same for photography, calligraphy, painters, you know all these types of businesses, so I completely agree with you there.
K: Yeah, it’s a hard world to get into and I mean from my own experience and I’m only 20 years old and I own a marketing company. But for my own personal experience just trying to explain to people. So we had Amber from Polished at Home on our last episode of this podcast and we were talking about how our parents think we’re absolutely insane. And I mean not just that, but my parents think I’m insane, my entire family, my friends, you know. “How come you would just go start a company out of nothing?” Everyone wants to look at people like Steve Jobs and Bill Gates, you know these really big, successful entrepreneurs who started from nothing and they want to use them as an inspiration story. But when they see people who are actually trying to go that same route and do the same thing, we’re just dropping everything, and saying, “This is what I love, and this is what I want to do.” I know we all have a different reason, but at the end of the day it’s our passion. My passion for getting into marketing is that I like to help other companies grow and also there’s a lot of money that can be made in marketing, so I’ll be honest there, but at the same time my main goal is really to help small businesses and medium businesses grow because a lot of people just don’t understand how marketing works. So, I guess there are those two different types of business owners, the people in there to make money and the people who are in there to really make their dreams a reality, and other people’s dreams a reality. Which is kind of a bigger thing when it comes to business to business type of transactions. But, so in terms of like actual marketing and things of that nature, if you could just explain to our audience what you’re doing and what you’ve had success with in the marketing industry. You know, just getting your business out there.
I: Yeah absolutely. So, I had absolutely zero idea about what to do when I first started so I tried all the basic, regular things like Facebook marketing and Google ads and all of those types of things to kind of get my name out there when I first started. But I started to realize fairly quickly, I’d say about a year or two in, that it was so much more productive for me to make a connection with another human being. And that’s’ part of my branding and part of why I do what I do. I’m a very emotionally empathetic person and that’s just who I am, and I like to make those connections, so marketing via networking has been astronomically successful for me and the wedding industry for me it started knocking on a florist’s door and saying, “Hi I’d like to know what you do. I’d like to know what your day looks like? How can I help you on a wedding day? And let me get to know you just a little bit.” And eventually that started to gain some traction and now primarily, all of my leads come through those professionals that I’ve met and that I’ve garnered a relationship with.
K: And building relationships isn’t exactly an easy thing either. I know that we were talking about that prior to going live here but building relationships is probably one of the hardest parts in business I would say, but it’s also something that’s absolutely necessary if you want to actually be able to make sales, be successful, and really have those genuine connections that are going to feed you more and more business on a consistent basis.
I: Yeah and especially in what I do I always joke that I don’t have any real talent of my own I just know a lot of talented people. My husband would kill me if he heard that. It’s kind of true I mean I know incredible floral designers and incredible photographers, and when we all get together and we have that synergy because we’ve kind of connected and built a relationship. Magic happens and it’s all based on that relationship.
K: The relationship is key. I know there’s a term out there nowadays called relationship marketing. That’s kind of like network marketing there’s so many different kinds of marketing it’s ridiculous. I think we just call everything marketing if we just slap the marketing label on it, we’re fine and it’ll be great. Anyways, relationship marketing is becoming a bigger thing nowadays and I think the reason for that as a marketer myself is because if you think of it just walk outside look on your phone, open your computer and your just bombarded by advertisements. It’s just buy this product, use our service, this, this and that. And because of that I think people have just become numb to hearing ads, to seeing ads all over the place that at this point, it really is coming back. History does repeat itself and so do the way that society works and we seem to be reverting back to that more relationship-based word of mouth system where… especially with business owners. A lot of business owners are older, not all of them, but as a marketer I’m a business to business type, those are the transactions that I have to go off of. There’s not much I can do for the consumer. Why would the consumer need a marketer? But in doing that, a lot of business owners they’re not just going to buy or service because they saw a really nicely made ad that might make some interest but at the end of the day, making sales is all about being able to form that genuine connection with people. And it sounds like you definitely have a lot of experience with that and you’ve had a lot of success with that as well. But that’s awesome!
I: Thank you! Again, it’s not something that was easy especially for me as an introvert it was very difficult to say, “Hi I don’t know what I’m doing but I want to. Let’s talk!” And especially I think back to when I started to be brave enough to talk to other planners because this is a lonely business if you really think about it we are on our computer all by ourselves most of the time except for on the wedding day. And so being brave enough to reach out to another planner who might understand the struggles that we’re dealing with or who might be able to give you some feedback or guidance from situations they’ve dealt with has also been really amazing and surprisingly enough, they were open to it for whatever reason I went in thinking that your competition calling you up one day saying let’s go have coffee was going to be a bad thing but no, I’m best friends with most of the planners in the city. They’re the best people ever, and I couldn’t ask for a better therapy and support in business.
K: You know just business networking in general is insanely effective and I guess we are a lot of time we’re in competition with a lot of different people, a lot of different businesses at the same time, but at the end of the day we’re all business owners. We’re all entrepreneurs, we’re all dealing with this, we’re all the crazy and insane people of the world so we have to have some type of support system, I guess.
I: Yeah and you know if you look at it the way you are leaning more towards that personal type of relationship marketing people are going to know you and your personality and your style and your branding and who your ideal clients are. So where maybe me and another planner are in competition, we’re not really, because the bride that connects with me is not going to connect with the same way with her. So, it almost works better because we can say, “Okay well you’re not a good fit for me, but Sally Joe planner over here, you’re perfect for. Let me send you her way.” And that has happened several times so…
K: I mean that’s all the relationship marketing right there. Knowing other people in your industry, too. I know that that’s, just in marketing for example, we get that a lot. Another marketer, web designer, graphics designer might be like you know with a client, “Well that’s a little bit too much for me. I don’t have the time to take on that work or I just don’t know how to do it because it’s some really advanced, technical stuff.” And then that gets referred out to us. And then there are several cases where like, “You know you’re a very small company; we’re a larger marketing company in terms of the services we offer and the people that we have. So, I know it might not be a good idea for you to spend all this money with us, why don’t you go with someone who can offer a much more basic, but still high-quality service?” You know it’s really this wheel, I call it the marketing wheel and one you get it to start turning, it’s just kind of this. It’s like investing, you have to have a diversified portfolio of the ways that you’re marketing your business and nce you get that word of mouth going out there and once you have those relationships built with people, and you’re running advertisements and you have a good basis you have a good online presence, you have a good website, social media all the fun stuff that we ran about as marketers all the time once you get all that going then that wheel’s going to get slowly turning and day after day you’re just building.
I: Building that momentum.
K: Exactly! Momentum is really one of the largest parts of having a business and marketing your own business. And I always like to compare myself as a marketer and just a business owner and entrepreneur in general. In a way we’re kind of like construction experts, aren’t we? We’re not building a house or a physical object maybe, but we are building a company we’re building something from absolutely nothing, setting that foundation in place and building a company from it and it’s just such an amazing experience.
I: It is! It’s really cool to watch it grow, and what I’m sure you get to see this all the time with the businesses that you’re working with to see the growth and the transition, but yeah, you’re absolutely right it’s almost a creative process in itself to go through all the technical things, behind the scenes and watch a business bloom.
K: It’s very satisfying for us as marketers so we love doing it especially here at Reticence Marketing I had to you know put in my little plug…
I: A little plug…
K: Just a little bit anyways, so we’re nearing the end of our podcasting time here, so if you had a website or some social media handles or you know really anything, any upcoming events, anything you want to share…
I: Absolutely! So, you guys can find me pretty much on any social media platform at Once Upon a Wedding Events.
K: Perfect! Well I want to thank you one more time Ileen for coming on the show. It was definitely great to have you.
I: Absolutely! Thank you I appreciate it. It was a lot of fun.
K: Of course! And we’ll have to have you on again sometime.
I: Sure! Yeah, anytime.
K: Alright, awesome! And in terms of ending this show again I’m Kolten, I’m the founder of Reticence Marketing, we specialize in a variety of web design, SEO, all the fun marketing stuff. And that is the end of this show, we hope that you guys will tune in again. We do a biweekly podcast currently. And we will go ahead and get this live on the website and please share it with your friends, share it with business owners, and if you’re interested in being a guest on our podcast just send us a message to our website or send us an email at firstname.lastname@example.org. All the information is on there. We can get you taken care of so, thanks to everybody!
K: Thank you for listening to the “Dare to Dream” podcast located here in Colorado Springs, Colorado and sponsored by Reticence Marketing, a full-service marketing, web design, and SEO company doing both local and national business through a variety of clients and a variety of industries. My name is Kolten; I’m the founder of the company, as well as your host, and I do have a guest here with me today. Her name is Amber; she has a variety of companies and entrepreneurial endeavors. Amber, if you just wanted to elaborate a little bit on who you are and what you do.
A: Sure! Thank you for having me! I’m excited to be here! Well, my name is Amber Turner and I’m the owner of Polish at Home and at Polish at Home we’re bringing beauty to you and so we’re in the stages of launching our own skin care line which I’m so excited for! And I’m also the owner of Deluxe Productions which is an event production company here in Colorado Springs. And we do a variety of events, including workshops, training, seminars, live events, and we’re excited to also be doing the modern American Miss Pageant which I’m really excited about because I’m excited to be a part of this system and what it can do for young women in our society. So, I’m really, really, excited to be here, and share with all of you what we’re doing here in Colorado Springs.
K: Awesome! Definitely glad to have you on the show and obviously Colorado Springs is an interesting area for business; definitely a thriving area and a thriving community, so I know that you’re pretty popular on Instagram as well, so if you could just explain maybe how social media and marketing has helped improve your business.
A: Absolutely! Well, social media is king almost [laughs]. Social media is pretty much how you are going to brand yourself and so it’s a way to reach people and so social media has helped me so much in my business where I’ve absolutely met amazing people. I actually obtained business off of social media, so I definitely know the power of social media and what it can do for your brand and your business.
K: Perfect! And yeah, definitely being a marketer myself and working for a marketing company, doing social media is probably one of our most popular areas. I would say mostly because a lot of business owners just don’t understand it and Amber obviously you’re younger, so you’re in kind of a different demographic with me, we understand social media, we understand a lot of marketing, but for the older business crowd which you know, probably makes up a large majority of business owners here in the country besides you know, startups, just understanding social media and understanding marketing is probably pretty confusing for them, I would say.
A: Absolutely I agree. And even though I kind of grew up with social media, I can say that I know a lot about it because it’s forever changing so I’ve gotten to a point where I’m finding that, you know, outsourcing that to the expert that actually study it is actually beneficial to me as a business because like I said it’s forever changing. I mean, one thing can be working one day and the next, not so much.
K: Oh yeah, definitely. I mean being a marketer that’s probably the most annoying thing to work with is that we’re always having to adapt our strategies, and what we’re doing, and the systems we’re using, but at the same time that’s good because we’re doing it for you, and I guess that’s why a lot of business owners could definitely benefit from using a marketing company or just understanding more about marketing themselves and doing it themselves you know whatever way works. Uh, so I know that you kind of elaborated on this when you introduced yourself, but I know that your starting your own skincare line through one of your companies, if you wanted to maybe talk a little bit about that.
A: Sure, well I’ve always loved skincare. I mean I’m just like very passionate about skincare and one of the things I was doing with Polish at Home is I was selling other brands and products and so with myself being so passionate about skincare I just thought one day, why don’t I just start my own skincare line where I can sell my own things that I believe in and that I’m passionate about and that I know works. So that’s what we’re in line, I’m starting, and I’m really excited about it and it’s just going to be amazing!
K: That is awesome and obviously you’re a Colorado Springs entrepreneur. We have a lot of entrepreneurs strangely in this community. I guess not necessarily strangely, we’re a thriving, vibrant community, but we seem to have a lot of startups, a lot of entrepreneurs, a lot of people really trying to make their dream a reality. And you know just kind of moving on from the conversation we were in, the motto of our company Reticence Marketing is “Dare to Dream: and our goal as a company is to make business owners’ dreams a reality and making their businesses exceed and grow in their revenue and their clients, etc. So, I mean being a business owner and entrepreneur yourself, what does that statement mean to you, you know when we say, “Dare to Dream” and what would you say to business owners that currently own a business or people who are just maybe younger? Or even older, and they just want to start a business, they kind of want to escape that daily 9 to 5 grind, I guess you would call it.
A: Absolutely, I think it’s so important. I think especially in our lives, we go through our life thinking that we have to live our lives a certain way. That we have to get a certain job and we have to have a certain lifestyle. But I think that it’s important to, and I love that “Dare to Dream” because it’s about living fearlessly. It’s about going after your dreams and believing in them and I think that belief is so important. For a long time in my life, especially in the beginning, especially when I was still trying to find myself and trying to find my footing, I felt like I had to fit a certain mold, I had to talk a certain way, I had to be a certain way, I had to portray myself a certain way. And at the end of the day I wasn’t so happy. Until I started daring, I started to live fearlessly, and I started to live boldly. And I think that’s so important because you’re going to be so much happier on your life when you are going after your dream, you’re seeing the vision you have for your life. And you’re making it come true. And I think that we oftentimes get so bogged down with life and what others think that we just need to dream ourselves and believe in ourselves and I think it’s important to, especially when it comes to entrepreneurship and starting your own business, because people are going to tell you all the time that you can’t do this, and you can’t do that and that’s never been done. But the most successful people and the most famous entrepreneurs there are out there they dared to dream and it’s possible for everyone.
K: Certainly, I couldn’t agree more and that’s definitely why we picked that statement because it’s a very profound statement I guess you could say about our company and I know we’ve gotten several clients who are just people who are kind of browsing the industry looking for tips on marketing. You know, interested in our podcast or the articles we write just trying to make life a little bit easier for them because being an entrepreneur, being a business owner is definitely not an easy experience. But I’m sure that you would agree in the end that it’s a very worthwhile life experience to have, you know, being your own boss and not having to live in kind of that day to day corporate grind, as people call it the 9 – 5 terror. I’m only 20 years old and being an entrepreneur myself, I’ve been told several times that’s impossible, that you can’t do, you know there’s no way that you can go to school, own a company and work a full-time job, and there’s no way that you can break into an industry that’s already so highly competitive. But I think that it’s, actually I know that it’s 100% possible and there’s a lot of young people out there, as well as a lot of people who are maybe middle age, you know, they already have families, they’ve been living the same way for most of their life and there’s just ready to kind of escape from that and be their own boss and really make their dreams a reality you know whether they have a skill that they can promote in a business or a product that they think is just ingenious that they want to come up with and deliver to the consumers. I think that “Daring to Dream” is really something that society has really lost a hold of. But at the same time, it’s really the way forward I guess you could say.
A: Oh, absolutely! And that’s actually one of the events that we are creating at under Deluxe Productions is “Vibing like a boss” which I’m really, really excited about. It’s for like young females and it’s about going after your dreams and finding the path of self-discovery, finding the path of your purpose. You will be so much happier when you live in your purpose. I mean that is so important, is when you find that path and you know, okay this is the path that I’m supposed to be on and it might be hard, I’m telling you the road to entrepreneurship is bumpy and it has so many challenges, but it’s so worth it because every day I wake up and I’m happy. I love what I do even though it is frustrating sometimes. [laughs] I have a lot of frustrating days and a lot of ups and downs. But at the end of the day I feel like I’m so blessed to be able to do what I’m doing, and I love what I’m doing because I know that this is my path that this is my purpose and I’m truly happy inside. I mean I used to work for the Federal Government. I worked a 9 to 5 and I you know, the typical corporate office-type of environment. And I was just like this is not right and it used to not feel right, and I was like this is not where I’m supposed to be. I didn’t know where I was supposed to be, but I knew it wasn’t there[laughs]. And so, once I started the journey of self-discovery and actually like on the path of entrepreneurship I just kind of learned a lot about myself too. In addition, I mean in entrepreneurship you learn a lot about yourself. Most definitely, but I would go to bed just happy though even though I might’ve had a really frustrating day, nothing worked out right, or nothing was working out, it’s just like when you’re living in your purpose and your path and you know this is the life I’m supposed to be living, money can’t buy that.
K: Definitely, I think it’s been some doubt in the modern day by the statement living life according to your own terms.
K: And that’s, what were you saying? Sorry.
A: I just said, “Absolutely.” I was agreeing.
K: Oh perfect. [laughs] But yeah, I mean when you’re a business owner and you’re an entrepreneur you really are living life on your own terms, you really are daring to dream. Like we were kind of talking about earlier, it’s something that maybe this generation really doesn’t understand as much as they could you know I guess in the way that we raise people nowadays through the education system and all that it’s really not with an entrepreneurial focus. You know? It’s more like what is life in the 21st modern century? You know you go to high school, you graduate, you go to college, you get a career, and then, you know you have a family, buy a house, you know this is what we refer to as the American Dream nowadays. And then you die, you know whether happy or not but at the end of the day, what you were talking about with the corporate grind, the 9 to 5 workday, it’s a nightmare to some of us. You know there’s people out there who are 100% okay with living that way and that’s awesome for them. There are people out there who just absolutely love working for other people because they don’t want to be their own boss and that’s fine. You know everyone is their own person, but for the people out there who I feel like a lot of the time kind of feel lost and forgotten, those people who are real dreamers who really want to make an impact on the world around them and whatever we may be, that’s what this podcast is for, that’s what our company is for, it sounds like that’s what your company is for, as well. You know? And we’re all here trying to coach people mentor them and bring them up into becoming, you know not just necessarily business owners, but just successful people in general who are daring to dream and living life on their own terms and you know, just being happy, like you were saying.
A: Uhmm. I think just to piggy back what you said, I think a lot of times too, people don’t really realize that they can do it. They think that’s for everyone else, that they can’t do it themselves. I had a conversation with someone before and I was creating a previous event called [inaudible: 13:40] and it was an amazing event. I mean, it was just, I still get chills thinking about how everyone came together. It was to benefit Autism and it was just an amazing event. But how it came together we had Dr. [inaudible: 13:57] speak, we had Mark Randall, former Denver Nuggets coach and player, and we had all sorts of people involved. And she was like how did you manage this? And I said I acted. And she’s like, “I could never do that!” I’m like, “Yes you could!” [laughs]. I mean you have the opportunity just like I do to pick up the phone and call. I also like, when I moved to Colorado I had nothing. My family and I, we didn’t have a place to stay. Like we had nowhere to live, we had no jobs, we had nothing. And I wanted to create an event called “Painting with the Heart” which was to benefit the impatient children at the local hospital here. And I still want to do it even though I had nothing, I had no resources, I didn’t have any friends, I was not well-networked or anything, but I wanted to create this event because I had the vision of this event. And, so what I did is I just picked up the phone and started calling people. And I received so many no’s, people hung up the phone [laughs]. And they were like who is this crazy girl calling me? You know? Like it was tough, but you know I persevered until I got a yes. And you know what they say about that? All you need is one yes.
K: All you need is one yes.
A: All you need is one yes and from that one yes it was “Painting with a Twist” from that one yes, we created an amazing event that we supported the impatient children of the hospital it was just amazing to see the local children and this community support the children that were not as well as they were in the community. That was amazing, and I had nothing. I started from nothing and we all have the opportunity to pick up the phone, and act, or just call, or whatever vision you have for yourself there’s an opportunity there. You just have to act.
K: I couldn’t agree more with you, it’s all about action. It’s all about taking the next step and a lot of people nowadays just don’t really want to focus on that, they don’t want to, they really don’t want to challenge themselves anymore. But business owners, you know they do, they challenge themselves each and every day, especially being entrepreneurs, you know, you and I are both young entrepreneurs and just trying to succeed like you were saying. You start from nothing; you build a company from nothing. You make your dreams a reality and you help other people while you’re doing that and that’s really, I mean for me and it sounds like for you as well that’s why I got I got into the business I’m in, and that’s why you know we’re doing this podcast and trying to reach out to business owners and I feel like a lot of people, it’s all about conformity, I guess you could say. People throw that word around a lot nowadays. I’ve personally written about it a few times just in terms of everyone just wants to follow everyone else I guess you could say. That’s what the vast majority, you know, 80 or 90% of the population just wants to get in line and follow everyone else and there’s nothing wrong with that, you know like I was saying earlier. If you just want to conform and that’s what makes you happy that’s fine because that’s what makes you happy. Kind of like what you were talking about. But there are always going to be those people who are just naturally intended almost by the laws of nature itself to break the mold. And those are the dreamers and those are the people that make the difference in the world around us and that’s really the way I guess you have to look at it. Kind of like what you were saying it only takes one yes; you just have to pick up the phone I get that all the time being a young business owner and entrepreneur myself. Like, “How did you do that?” I’m like one day I decided I wanted to do it, so I did it and now here I am and we’re growing, and people are like, “No I could never do that!” Well, “Yes you could.” It’s actually not that hard, you know, you just focus on yourself and like you were saying you learn so much about yourself when you’re building a company because it takes work and it’s going to beat you down but then you’re going to beat it back.
A: And you can’t stop at the first failure because you’re going to experience a lot of failure. I’ve experienced so much and if I stopped at the first failure that I experienced, I would’ve stopped a long, long, long time ago. Because it’s all about perseverance, and it’s not even about, I don’t even like to look at it as failure, it’s like what is this teaching me? And how do I need to pivot and modify, or maybe go in a different direction. What is this teaching me about myself and I always tell people it’s about expiration. I’ve tried so many things. My family thinks I’m crazy [laughs].
K: Mine too. Mine too.
A: What is Amber doing now? I feel like life is about expiration, it should be fun. I mean I’ve tried so many different things but that’s what makes life fun. I’ve learned like okay I don’t like that too much. Or this I’m good at this, but I’m not good at this. And so, once you learn those lessons it’s like it all comes together and then you start to focus and like “I’m good at this and this is what I like to do. I don’t like to do this and so I should go in this direction.” And then I experience another failure and that direction and [inaudible 19:36] have to go another way. I mean it’s just like, but that’s not just business though, that’s like life in general.
A: And so, if you look at it in that way it’s not as crazy as it sounds like my family thinks I am. [laughs]. But, yeah, it’s all about perseverance.
K: I completely agree with you. My family thinks I’m mentally insane as well, so there’s no… I got you there! And just people in general, all my friends think I’m insane. I think that’s something that bothers a lot of us as young entrepreneurs and business owners is the work. Everyone needs reassurance everyone needs to be told, “Hey that’s a really good idea, you’re able to do that, just keep going”. But a lot of times when you’re first getting started out, especially as an entrepreneur you have to do all that to yourself like you have to be your own motivational life coach because nobody else is going to do it for you. Like my family every day you know I’ll walk in the door and they’re just like, “Why’d you quit your full-time job?” “You know you need that paycheck.” Or, “Why’d you do this or why are you doing that?” You know. “How much money are you putting into your company right now? It’s just like well you know.. and I’m only 20 years old so it’s a little bit different for me but I’m just like, “Hey we’re building something here and when your building something you want to build something great.” Don’t build something that’s just average. Build something great and make it mean something to you first, and if it means something to you then it’s going to mean something to other people.
A: Mm. And that’s where the belief and faith and having a strong “Why?” is going to get you through those times because like you said you have to be your own self-motivator like a lot of the times because a lot of people ae going to tell you, “Okay that didn’t work out now you need to stop.” And you know, I mean I can’t give up on this and so, having that strong “Why?” and having the belief and knowing that this is where I’m supposed to be, and this is what I’m supposed to be doing, and it’s tough. It definitely is tough because there are days where I’m like uhgggh [laughs].
K: I have the same days you know some days you’re just like well, I don’t really feel like doing it. I need a day off. I need a day off like everyone else gets, you know? If you’re in that corporate life at least you get two days off a week. And here’s just a fair warning to everyone if you’re an entrepreneur just getting started out that doesn’t exist. Your work schedule is literally 24 hours a day. But eventually we hope, we pray that we’ll get to that point that we can do whatever we want. [laughs].
A: Absolutely, like I work all the time. I mean, I like the flexibility of being able to work wherever. But I am literally usually working all the time. And working on something and sending an email or working on the website or something.
K: Right! Half of the time you know I’ll be watching a movie or maybe you know just relaxing to some Netflix but I’m still working you know I have my phone open and I’m responding to someone’s email or making an edit here on the website or posting some status on Facebook or Twitter just to keep all our followers engaged you know you’re never going to have any time off because first off, someone always needs something and second off, you’re trying to build that brand, and if you’re going to build a brand you have to do it by yourself.
K: But yeah, other than that we’re actually near the end the end, well we are at the end because we went over time. We’re at the end of our podcast here so Amber do you have any last words, business tips, or any inspiration for the audience?
A: Absolutely! I would say definitely in the beginning, branding is very important even though I don’t do that well with it sometimes [laughs]. But it is important to actually establish the foundation of the business and what your mission is, and what your vision is, and though like as things happen, and the business grows or change the vision and mission might change as well. But like having a stable foundation is always important and definitely marketing is so key because you can build an amazing business, but if no one knows about it, then what good it is doing? And so, marketing is very important and so I would say yeah, those two things, branding and marketing are very important when it comes to business. Yeah! [laugh].
K: Perfect! And it just so happens that we are a marketing company. Weird how that works? Right? [laughs] I completely agree with what you said though. If you can have the best service in the market you can have the absolute best product in the market and if people don’t know about it, it’s not going to sell and nothing’s going to happen with it and that’s why we’re here at Reticence Marketing and that’s why we do podcasts like this and why we write the content on our website and on our social media, not only just to help business owners out by giving them practical tips every day on you know if you want to do your marketing we want to help you out with as well. Even if you know we’re not making money from it because our motto is “Dare to Dream” and we want to help make your dreams a reality. But at the same time we are a full service marketing company and we have a variety of services to offer so if anyone who’s listening or reading in the transcripts want any help with their marketing or just some free advice, tips and tricks then just go to reticencemarketing.com and we will help you out! And with that I’d like to thank you for being on our show Amber and did you want to. I know you’re on Instagram and all that did you want to throw any of that information out there?
A: [laughs] And the polishathome is on Instagram as well. And Deluxe Productions with our events we’re under impactuconference on Instagram. So yeah.
K: Perfect! And obviously Reticence Marketing is on all of these social media networks as well, just under Reticence Marketing. If we weren’t we wouldn’t be a very good marketing company. Um so with that I’m going to go ahead and conclude this show. I’d like to thank you again Amber for being on the show and wish everyone a good rest of their day!