3 Practices That Improve Employee Productivity

3 Practices That Improve Employee Productivity

Employee productivity is vital to the success of any company. When production starts to slip, immediate intervention is required to prevent a small problem from turning into a major one. It is important to remember that even when things are running smoothly, you should always be looking at ways to improve employee productivity. This article will discuss a few ways to accomplish this.

Adherence to Safety Protocol

While most businesses say that safety is a top priority, in reality, safety usually takes a back seat to production. Safety is a team effort and should always start at the top and filter down. In most cases, management is aware of the safety protocols for their business, but sometimes they fail to implement or enforce them. A safe environment will help prevent accidents which can disrupt production. Employees will also be more focused on the job in a safe workplace. For example, if an employee has concerns about getting hurt by a piece of machinery, his/her production will probably slip. A safe environment will also increase your company’s return on investment (ROI) because of reduced workplace injuries.

Visual Management

Visual management allows information to be quickly and accurately conveyed to employees. It also gives the team a clear picture of what’s most important to the company and empowers them to focus on the goals needed for success. Color coding can also aid in the understanding of the information. More importantly, visual management shows everyone in the workplace that the work they do is valuable. Also, employees can see how they fit into the overall strategy. All of these things will help to improve morale and lead to a more productive environment.

Effective Communication

Effective communication is critical to production. Everyone on the team needs to know exactly what is expected of them. Also, goals and deadlines should also be clearly stated. While email is a common way to communicate in a work environment, it should not be the only way, especially in certain situations. This is because email can consume a large percentage of your employees time which can affect production. In addition, an email may not always convey a clear message. In some cases, it is best to have a conversation over the phone or in person to save time and to prevent miscommunication.

In closing, effective communication, safety, and visual management are critical to efficient employee productivity. It is important to remember that improved production is a team effort that starts with effective management.

Make your processes more efficient by consulting with Reticence Marketing. We offer the insight of a top-class marketing team without the expense of keeping one on full-time.

Planning a Business Meeting? 3 Tips for Making it Professional

Planning a Business Meeting? 3 Tips for Making it Professional

When you’re asking for other people’s time, even if it’s the time of your employees, you want to make sure that everything runs smoothly. Even though you’re paying them, your employees have work that they need to do for your business, so when you have a meeting, you need to make it as productive as possible. You also want to make it professional so that people take the time seriously. When you incorporate these strategies for planning a meeting, you’ll get better engagement through the more professional tone that you’re setting.


One of the most important components of a successful meeting is organization. When people need to wait for the speaker to find their materials, they tend to take it less seriously than they would if the meeting started on time. Unprepared people give others the impression that their message isn’t really that important or, even worse, that they don’t respect the time of others. To be organized before a meeting, get all of your materials together beforehand. Utilize new technologies to impress and instruct participants. Have a meeting agenda so that people understand where the meeting is going, and get together any other materials, such as a whiteboard and writing materials before the meeting starts.


The place that you conduct your meetings greatly impacts the quality of them. When you’re choosing a meeting place, find somewhere that’s professional and functional. If it’s noisy or too hot, you’ll lose people to distraction. Selecting the proper meeting space sets the tone for your meeting, and a professional meeting room sends the message that there’s important business to attend to. Also, a particular meeting place makes the meeting feel more deliberate rather than impromptu.

Proper Notice

When you have meetings, make sure that you send out proper notice well in advance. If you have a business in which people work in shifts, such as at a grocery store, people will need to know about the hour or two that they need to come into the store for the meeting well in advance so that they have time to alter their regular schedules. If you plan on having a meeting in the middle of the day during your employees’ regular work schedule, they still need to know in advance. People likely have work that they need to do, so they’ll appreciate notice so that they can better plan their entire day. When you give people proper notice, you’ll get better attendance, and people will be more engaged and readier to focus.

Creating a professional environment for any type of work meeting is essential for conducting productivity. When you incorporate these tips, more people will attend with a work mindset.

For improving your business and helping it grow, let Reticence Marketing help! We offer consulting services to help you be the most successful you can be.

6 Google Tools to Help Businesses Thrive

Google has many different applications that can help your business thrive. Since Google makes money when you make money, their incentive is to keep you on their platform. The great thing about Google is that everything can be controlled with one login and password, making it easy to import and export information across their multiple applications. Here are some of the best Google tools out there to help your business.

Google Trends

Google Trends is a valuable tool that you can use to learn about keyword research. It will help you figure out how much of your traffic comes from various search terms. You can also see what searches are trending in general. Google Trends lets you see how a certain search term has fared over a specific period of time, so you can decide which keywords to target and which to avoid.

Google Trends has many uses for marketing purposes. It can help you with content marketing and SEO, and you can also use the program to get a sense of what the public is interested in, which can inform your paid search strategy.

Google Merchant Center

Google Merchant Center is a centralized dashboard where you can control how you are presented in all Google e-commerce products. You can change all of your product listings from this one dashboard without having to go into each platform individually. You can also match your product data to the information on your landing page.

It’s advised that you invest in high-quality product images to attract customers to your offerings and to leave a strong impression of your brand. Good pictures will create a visually appealing look that will keep customers focused on your product as opposed to getting information from you but purchasing elsewhere.

Google My Business

Google My Business provides a way to get free advertising for your business. Once you claim your listing, you can be featured in local searches. You don’t have to pay extra for this Google service. With Google My Business, you create a business page and profile that customers can view when they are looking for a local business in your category. You can control what is in your profile and what people see when they are looking at your business page. Google’s platform allows you to make changes to your page from your smartphone or tablet.

Google News

One way to get your business or concept in front of more people is to ride the back of a news story that is getting significant buzz. This is a valuable way to drive search traffic to your business. You can use Google News to see what is trending and drawing the public’s attention and tailor your content marketing strategy to take advantage of that. If you are able to add your voice and business to the story before it reaches its peak, you can capture some traffic that can boost your search engine rankings. It can also help you to connect with new potential customers along the way.

Google Analytics

One of the most important tools that Google offers, Google Analytics allows you to analyze your website traffic to see where visitors to your site are coming from. You can also see how much of your site traffic is new versus returning visitors and how much time people are spending on your site. When you use Google Analytics, you can strengthen your choices for site content in order to maximize visitors. In other words, Google Analytics can give you insight into what on your website is working and what’s not. The easy-to-use dashboard shows you the statistics that you need to know upfront.

Google FeedBurner

Gaining repeat visitors to your website is one of the most effective ways to build your business. You can do this by using Google FeedBurner. This tool allows your customers to subscribe to your content. Subscribers receive a notification when there is an update to your business blog or other type of information on your site.

This tool is especially helpful if your website provides content along with your products. When your customers receive an email or text alerting them to your new content, they can click on a link directing them to your website to view it, thereby increasing your traffic. In turn, this surge in activity can help increase your Google search ranking. FeedBurner helps you make the most of your content marketing efforts.

Google offers a multitude of tools that you can take advantage of to increase your revenue. These tools can scale to meet the budget and needs of any size business from one-person endeavors to large corporations. By being familiar with all of the options available, you will have an idea of what to integrate into your business to help it thrive.

No matter the services you need, Reticence Marketing is here to help! We offer web design, SEO, social media, consulting and more.


4 Tips on Determining Whether a Potential Hire is a Good Fit

It can be challenging to discern if a potential hire will be a good fit for your company and its culture. However, it is imperative to the future success of your business that you make the right hiring decisions. The process can be difficult to organize successfully. Here are four proven ways to determine whether a potential job candidate will be a good match with your business.

Ask About Future Plans

Digging deep into the goals of the job candidate will help you gauge how interested this person is in the position and future opportunities within your company. Asking about future plans, educational goals and long-term career aspirations will provide information about the candidate’s intentions regarding your business. You want to hire a candidate who will be committed to your endeavor and its goals well into the future.

Test Your Applicant’s Attitude

There is a wide variety of pre-employment assessments available for hiring managers to use if they wish to determine whether a candidate is up for the challenge of the job. It is important to make sure to test more than just skills, especially if the position calls for a lot of interpersonal work. Many employers utilize personality tests to ascertain if the candidate will mesh with the culture of the company.

Involve the Team

Involving the current team of employees in the hiring process will help you to leverage the power of multiple opinions. Not only does a team approach to hiring help you to consider ideas you might not have thought of, but it also empowers current employees by showing them that their opinion matters. You want to ensure that the new hires will work well with the current team. By making the hiring process a team effort, you can see how everyone would blend, and you can ascertain this before making a final decision.

Ask the Soft Questions

In addition to honing in on the technical skills of the candidate, you need to ask the soft questions in order to discover the applicant’s abilities and aptitude to suit the guidelines of the position. Questions to consider asking should have the goal of discerning leadership skills, the capacity for multitasking and the ability to juggle multiple responsibilities.

One of the best predictive factors that contribute to the success of your business is the type of people you hire. By following these four hiring tips, you can ensure that you pick the very best fits for your business.

3 Ways You Can Boost Your Marketing Career

Marketing is a rewarding career in many ways, and financial remuneration is by no means the least of them. The success you derive from this field usually directly corresponds to the effort you expend. With that in mind, here are some things you can do to give your career in marketing a shot in the arm.


While this term seems like an overused buzzword, networking can be incredibly valuable in the marketing industry. Much of the field revolves around personal connections that can help smooth the way for future endeavors. Networking can ensure that you know the right people when you are ready for a new opportunity. It can also assist in building a client base, which is one of the requirements of a successful marketer. In many ways, your professional results will roughly equal the sum of your network connections. By remaining in contact with as many people as possible, you’ll be more attractive to both employers and customers.

Get a Degree

Attaining a degree in the area in which you’d like to work demonstrates a commitment to the occupation, and that should impress potential employers. In addition, it will give you the knowledge necessary to get your start in the field. Marketing is a highly desirable pursuit due to the financial rewards that come when one advances in the profession. Income for marketing managers is estimated at roughly $117,000 per year. A marketing degree can help you in your progression to that level.

Keep Up with Technology

When it comes to marketing, word of mouth can only take you so far these days. You’ll need to get your concept in front of people, and the way to put yourself or your product before the most people is through effective use of technology. If you achieve mastery of the relevant technological platforms, you’ll have the ability to get your message out to a mass audience. When it comes to marketing resources, technology is a force multiplier, and it will help you cast a wide net. A visible presence on social media may get you recognized, and that notoriety can help you find new opportunities both in terms of employment and future clients.

While talk of a “hot” profession is often cliché, the attraction of the field of marketing cannot be overstated. In this profession, the work you do can translate directly into personal success. Advanced knowledge of some of the factors that will facilitate your success can help you go even farther.

If you’re wanting to improve your marketing efforts or wanting to know how to do better, let Reticence Marketing help!