3 Ways to Limit Liability in Case of Workplace Injury

3 Ways to Limit Liability in Case of Workplace Injury

Workplace safety should be a top priority for companies large and small. However, it is impossible to keep everyone from getting hurt. Therefore, it is important for employers to take proactive measures to limit their liability in a workplace injury case. 

Insurance

There are many different types of insurance policies that a company can purchase. For instance, workers’ compensation insurance will help to replace an injured worker’s lost wages as well as pay for medical bills related to the injury. General business insurance can help to pay damages that a worker may be awarded in a settlement or personal injury lawsuit. Workers’ compensation insurance costs about $1 for every $100 an employee earns. General liability business insurance can cost $650 per year, or it could cost much more. It just depends on your industry and the unique risks that your employees face.

Identify and Minimize Risk Factors

Workers can face a variety of hazards at work such as wet floors, uneven carpeting and a lack of handrails. Research has found that 15% of accidental deaths can be attributed to slips, trips, and falls, as well as the majority of general accidents. Exposure to chemicals and hot temperatures can also cause injuries on the job.

At a minimum, employers need to provide warning signs, protective equipment or other tools to ensure that employees understand the potential hazards that they face. They should also have an employee safety policy that everyone should read and sign. Failure to adhere to established safety policies may shift some of the liability in an injury case from the employer to the employee. 

Be Transparent Throughout the Claims Process

It is critical that employers take workplace injury claims seriously. Workers should be allowed to leave work to seek treatment immediately after falling or experiencing heat stroke. A claim file should be opened as soon as possible and updated as events warrant. By working in good faith with an employee from the beginning, he or she is less likely to file a lawsuit. Even if an injured worker lacks the standing or legal basis to win a lawsuit, it will still take time and money to get a lawsuit dismissed.

A workplace injury is bad news for both the injured worker and his or her employer. Therefore, workers and managers should come together to help create a safe working environment for everyone. Doing so can improve employee morale and improve a brand’s image in addition to shielding a company from liability if an accident occurs.

3 Ways to Protect the Safety of Your Employees

3 Ways to Protect the Safety of Your Employees

When your employees come to the workplace, you do not want them to worry about their personal safety. However, depending on your business, there can be many hazards at work. Heavy equipment can cause injuries quickly. Electronic components can short and spark. It is critical that business owners do what is necessary to maintain a safe working environment.

Keep Equipment in Good Repair

Work It Daily says that no matter what kind of equipment you have, it is the responsibility of the business owner to make sure that it is safe and maintained properly. Most manufacturing equipment requires regular inspection. This not only promotes worker safety, but it also prevents lost time due to equipment failure. Make sure that employees do a spot check before and after their shift to look for any obvious problems. Using a safety checklist can aid this process. You should also keep to the regular maintenance schedule that the manufacturer suggests.

Utilizing Color Coding

Using a color-coding system will encourage safe practices at your business. It creates an obvious way to make sure that the right supplies are linked to the right equipment. In manufacturing, color coding can help match the correct raw material to the correct machine. This will prevent equipment damage that can lead to a safety hazard. Color coding is especially important when it comes to electrical systems and electrical wires. Using colors to help match connections in a system can prevent short circuits, device damage, and personal injury. Creative Safety Supply says that reference materials such as posters, books, or computer systems are helpful guides for those unfamiliar with the color-coding systems in place.

Allow Appropriate Breaks

Many workplace injuries are due to a momentary loss of focus. This is especially the case if employees are doing repetitive jobs on an assembly line. After a few hours, an employee may begin to take safety for granted, forgetting that he or she is operating dangerous equipment. Health Status explains several strategies to encourage focus, including allowing workers to take regular breaks. Rather than giving one fifteen-minute break in the morning, you might consider several five-minute breaks to regain focus. Another method on assembly lines is to train workers to operate multiple stations on the line. They might spend a portion of the day at one station and the rest at another. This will prevent them from getting too comfortable at any one place.

Employee safety is an important part of the job of every business manager or owner. A few, simple changes can help promote a safe work environment. After all, a safe workplace is a productive workplace.

Does your business need social media management, web design, or marketing consultants? We’d love to get in touch with you! Just shoot us a message and we’ll be in contact within 24 hours.

Key Fundamentals To Successfully Targeting Millennials In Your Web Design Strategy

Web design to attract and target young customers

In today’s market, it is essential for any successful company to have a website. Sometimes a more traditional company will reject this idea and try to survive without complying, and end up failing to compete with other more superior companies that choose to design web sites for easily accessible information and ordering. Don’t fight it. Having a well-designed website is vital in making something successful in today’s world.

Web design strategy is something that not all companies have immediate access to with their current employees. Hiring a website design company can make the entire process much easier and help you on getting your ideas and your vision on your web page. Professional website designers know what works and what doesn’t. For them, they know how to improve your company, and there is no trial and error. There is no guesswork. This isn’t the first time they have done this.

Millennials and website aesthetic

The ultimate goal when creating a website for your business is to make it easy and fast for customers and clients to view and subsequently purchase your goods or services. Website design should include many essentials for users of all ages including fast page speed, a search bar, and easy to view and read content. Websites should also always be accessible on all smartphones.

There are thousands and thousands of templates that you can choose from to create your company’s website. If you want to stand out from the crowd, you can go off script and hire a website design company that can help you build your perfect website from scratch. There are no limits, and you have the freedom to be as creative as you want. A company website says a lot more than you would think about a brand, and it is important to make sure you are sending the right messages to consumers.

Make sure to always have a section on your website that offers answers to frequently asked questions and another section on ways to contact the company directly. You can provide contact information or to make it even easier, you can create a form to fill out that automatically contacts the company for customers that have any questions or concerns. This requires some simple coding, which can be done for your company by a professional website design company.

User experience and design for young people

The design of a website is a very important factor in whether or not a company’s website will be successful. Cluttered and crowded web pages often overwhelm consumers, and usually leads to a quick jump back to their search results. The font type, size, and color should be carefully chosen. Even the backgrounds of text is something that has to have special attention paid to. Dark colors make things hard to find on pages, and when in doubt, just use white. Light colors on white backgrounds are popular on websites to give the web pages a clean and simple look.

Websites should not have too many things going on in one place. A menu should always be at the top of each page and navigation should not be complicated at all. There are many things that could make up the different sections of the websites such as an FAQ and contact section as stated earlier, and other sections as well like a page dedicated to the staff and team members. Another section could be recent news about the company and its products, awards the company has won, customer forums, and much more! Be careful as to not overload your website with tons of information, and if you are having more than five or so categories, it is probably best to end it there.

Marketing to millennial culture

History has shown time and time again that the best way to bring attention to a company is to collaborate or work alongside a social justice, human rights, or activism campaign. It’s no coincidence that Nike partnered with NFL star Colin Kaepernick shortly after he began his widely controversial protest of police brutality by kneeling on the field during the national anthem. It’s no coincidence that their ad campaign reads, “Believe in something. Even if it means sacrificing everything,” right across Kaepernick’s face.  

Young people everywhere went wild when this ad was dropped. It covered every Facebook, Instagram, and Twitter feed. It was on news channels nationwide. People began posting photos of themselves burning their Nike apparel in protest. Memes were made. Arguments between friends and families were created. A new conversation was being had, and it was because of the company Nike choosing to use their wide reaching platform to showcase this issue.

Although the company did lose some conservative thinking fans and customers, the amount of attention that was brought to their brand more than made up for those losses. By creating an advertising campaign that ran parallel to this social justice issue that millions of Americans are so passionate about, Nike increased sales and awareness of police brutality.

It makes sense for a company that participates in such charitable and philanthropy based practices to make this a forefront on the website. A company that is looking to target millennials with their advertising and website design should absolutely invest in the possibility of working with an organization or helping to fund and create a new foundation to help bring awareness and possibly change actual policy on important social issues. We have seen the success in this with brands such as Toms with gun control, Ben and Jerry’s and expunging past marijuana convictions, and Coca-Cola and the environment. Dove encourages positive body image and acceptance.

Young people have brought in new waves of technology, social interactions and customs, ways of speaking and communicating, and activism. Middle and high schoolers all over the world are banning together on various social media platforms to encourage the awareness and necessity for regulations to prevent further irreversible climate change. Companies that wish to employ marketing strategies that target millennials and younger generations should take advantage of the new forms of digital activism that are happening in school hallways, in the lunchrooms, and on the bus.

The difficult millennial market

In order to infiltrate the millennial market, you need to speak and write website content that looks and sounds like a typical millennial. Slang, when used in moderation, can be a great way to show how connected a company is with youth culture. A clothing company that targets females ages 20-30 could use something like, “Handbags on fleek,” to say that their purse selection is nice. A travel company could use words like “girl gang,” or “squad,” or “fam,” to inspire people to go on vacations with their friends and family.

Car companies can use words like “shook” to describe the shock that the neighbor will feel when they see you pull up in your new vehicle. A luxury company could use a slogan like, “It pays to be extra,” to show that they are aware of their high and over the top prices, but they are worth it. The list goes on and on. Words like ratchet, lit, feels, woke, and GOAT are all great examples of slang terms that are used in everyday millennial conversation, and can be a great tool when creating a website that is designed to draw in an audience comprised of young adults.

The millennial market is complex, but not impossible to understand. Hiring a website design company that is efficient and knowledgeable on optimizing your web site to target key audiences and consumers on is easier than it sounds. In conclusion, there are many things that make the millennial generation so unique and full of untapped potential. Young people want to see companies that are committed to giving back. They want to get behind and become loyal customers to brands that put in effort to being socially responsible.

Millennials have been cultivated in a culture that is based around instant gratification. Young people see something they want, and they have to have it as soon as possible. If something is taking too long, it isn’t worth it. There’s literally hundreds of millions of other options right at their fingertips. Don’t lose out on valuable customers for

simple mistakes like not having a properly designed and optimized website.

About The Author: Nicola Yap lives in Phoenix, Arizona with her two cats Marcie and Lambert. When she isn’t writing blog posts, she’s probably playing video games or doing something as equally unproductive. She works as an organic marketing strategist for Eminent SEO, a full-service digital marketing agency that creates custom websites and innovative marketing solutions for small to medium-sized businesses that are looking for impactful results.

What Should Your Business Post to Social Media?

What Should Your Business Post to Social Media?

Developing a social media strategy can be a difficult endeavor, as it’s easy to get lost in the crowd. However, there are ways you can create a social media presence that actually improves your business and encourages potential customers to become real customers. Below are three tips about what your business should be posting to social media.

Content Written for Your Readers

Original, fresh content is the key to any good social media account. That means creating content specifically for your readers and customers. You don’t want to only post about your products or services, but you want to expand that circle of content to subjects that relate to your readers and their lives. For example, if you’re a company that makes jewelry, you can post content about different ways to style an outfit for spring. Anything that offers helpful hints, advice, or makes someone laugh is what you want to aim for. Good social media content will make your reader feel like that are developing a relationship with you and your company.

Content That Shows Your Company as People

Faceless brands and companies usually invoke a sterile, unfriendly feeling in people. Social media is full of companies that share stale content that clearly wasn’t created by them. People usually scroll by this content without engaging with it. One thing you should be posting to social media is content that shows off your individual company culture. One way to do this is by featuring the actual people that work for your company. You can post things that offer a simple profile of your employees, what their hobbies or interests are, or what their jobs entail. Even the most common wellness challenges tend to have stats and figures you can post to social media that will help humanize the company.

Content That is Interactive

Last, consider posting content that is fun and interactive. In the endless scrolling world of the internet, it’s easy for your potential clients or customers to just scroll right by your content with little thought. However, when you create content that actually encourages them to interact with you, you will hold their attention for longer. Some of the kinds of interactive content that you can post includes quick quizzes, polls, and surveys. People like voicing their opinions and being a part of a larger conversation. Interactive content allows them to view your company as a part of their lives and someone they know.

By creating content for your specific readers and customers, showing your company as real people, and posting interactive content, you can develop a robust and successful social media presence. Could you use some help managing your social media accounts? At Reticence Marketing, we’re able to grow, optimize, and manage all aspects of your social presence in order for you to concentrate on the day-to-day operation of your company. Get your social media managed today!

3 Times Outside Opinions Help Businesses

3 Times Outside Opinions Help Businesses

Business owners pride themselves on self-sufficiency, but there are times when they need to listen to others. Not every piece of advice is going to be useful, but additional input can help them to see how another method might work better. Plus, they can always benefit from learning from their more-experienced peers. In these instances, outside opinions are extremely helpful for businesses.

Your Business is Growing

Having your business experience growth can be exciting, and it might seem like it’s a sign that you’ve done all you need to do. But growth periods can be very high-pressure. Solicit advice from others who have successfully handled rapid growth periods. Ask them about how they went about dealing with the accumulated wealth and productivity and what sort of things they wish they’d done differently. You should make a note of any strategies to keep in mind and any to avoid.

Staff Assessments

Evaluating your staff helps you to see who is and isn’t able to perform up to the standards of their position. If you have a business with multiple departments, it’s going to be tough to handle all these assessments yourself. According to this source, when it comes to departments that require specific skill sets, having a team of assessors who are familiar with those skills who then formulate reports based on their observations of a team can provide valuable information to an employer. An IT department could be evaluated by certified specialists who make sure that everyone properly understands their role. Go over these reports and determine if any action needs to be taken. Some employers might need to be refreshed on their duties, while some may need to be relieved of their duties.

Your Business Is Declining

You’re likely to be discouraged if business has been in decline, especially if you can’t tell exactly what the cause is. According to this source, it’s important to try and define what it is that is causing the decline before you can fix it. Trying to fix things by yourself could get you into an even bigger mess. Summarize your findings about the slump, such as when it started, how long it’s been going on, and any possible factors. Present them to experts and listen to what they have to say. They might not have advice for how exactly to better things, but they should be able to help you determine any causes for your reversal of fortune.

Look for help wherever you can when running a business. It doesn’t matter if you’re just starting or have been around for years. Your ideas and vision are the most important components of your business, but outside opinions can help to better sculpt these ideas.

How To Generate Leads For Your Agency

How To Generate Leads For Your Agency

The principal challenge for digital marketers in today’s world is to create strong lead generation plans for your clients that equal conversions. First and foremost is the quality of the content strategized to catch the attention of your targeted audience along with the service quality which is provided to drive more traffic to boost up sales.

In this digital era, technology is working as a boon for these as the management of a business has changed with digitalization. Irrespective of the changes that can be seen in the advertising or marketing platform, the motive always has to be in routing and engaging more traffic to the website and improving the overall conversion rate.

Reticence Marketing takes care of all lead generation work and gives maximum results through effective SEO, website, and social media management solutions that show tangible, real-world results.

Below are a few ideas on how to maximize lead generation for your agency or business:

  1. Use of Social Media in a planned way

To begin with, it is important that you understand which social media application to use for your business which can be profitable. Additionally, there are numerous ways by which you can generate leads via various online platforms. One of the trending ideas is to record podcasts that will be downloaded by many people which s a great source to generate leads as Google search results will show similar keywords when entered. You can use apps like SoundCloud and iTunes to promote your content and use other social media platforms to promote it by getting in touch with other bloggers which will bring in more leads organically through direct traffic to your website or social media channels.

  1. Optimization from Webpage

Create a website as this is the pivotal source of bringing in traffic but make sure to regularly check all errors that may come up. Issues like bad user interface, errors in loading the page or lagging speed drive the user traffic away rather than bringing them in. There are tools available to scan the errors and also you can keep a check on which individual users or companies have visited your website for sales and marketing.

  1. Importance of Creating a Mobile Version

With the advent of Smartphone and technology, it has now become imperative that websites be mobile friendly to give a better experience and wider browsing options. Taking into consideration the number of people using their phone to access websites, no errors should be allowed and once detected, should be immediately corrected. Websites have to be made responsive (mobile friendly) or else a large segment of internet traffic is immediately lost.

  1. Update Keywords Regularly

It is important that you use keywords that are already used by your competitors, to get a strong foothold in the market. By understanding the keywords that are garnerning your competitors increased traffic, you can better optimize your own SEO strategy for effective lead generation.

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