Key Fundamentals To Successfully Targeting Millennials In Your Web Design Strategy

Web design to attract and target young customers

In today’s market, it is essential for any successful company to have a website. Sometimes a more traditional company will reject this idea and try to survive without complying, and end up failing to compete with other more superior companies that choose to design web sites for easily accessible information and ordering. Don’t fight it. Having a well-designed website is vital in making something successful in today’s world.

Web design strategy is something that not all companies have immediate access to with their current employees. Hiring a website design company can make the entire process much easier and help you on getting your ideas and your vision on your web page. Professional website designers know what works and what doesn’t. For them, they know how to improve your company, and there is no trial and error. There is no guesswork. This isn’t the first time they have done this.

Millennials and website aesthetic

The ultimate goal when creating a website for your business is to make it easy and fast for customers and clients to view and subsequently purchase your goods or services. Website design should include many essentials for users of all ages including fast page speed, a search bar, and easy to view and read content. Websites should also always be accessible on all smartphones.

There are thousands and thousands of templates that you can choose from to create your company’s website. If you want to stand out from the crowd, you can go off script and hire a website design company that can help you build your perfect website from scratch. There are no limits, and you have the freedom to be as creative as you want. A company website says a lot more than you would think about a brand, and it is important to make sure you are sending the right messages to consumers.

Make sure to always have a section on your website that offers answers to frequently asked questions and another section on ways to contact the company directly. You can provide contact information or to make it even easier, you can create a form to fill out that automatically contacts the company for customers that have any questions or concerns. This requires some simple coding, which can be done for your company by a professional website design company.

User experience and design for young people

The design of a website is a very important factor in whether or not a company’s website will be successful. Cluttered and crowded web pages often overwhelm consumers, and usually leads to a quick jump back to their search results. The font type, size, and color should be carefully chosen. Even the backgrounds of text is something that has to have special attention paid to. Dark colors make things hard to find on pages, and when in doubt, just use white. Light colors on white backgrounds are popular on websites to give the web pages a clean and simple look.

Websites should not have too many things going on in one place. A menu should always be at the top of each page and navigation should not be complicated at all. There are many things that could make up the different sections of the websites such as an FAQ and contact section as stated earlier, and other sections as well like a page dedicated to the staff and team members. Another section could be recent news about the company and its products, awards the company has won, customer forums, and much more! Be careful as to not overload your website with tons of information, and if you are having more than five or so categories, it is probably best to end it there.

Marketing to millennial culture

History has shown time and time again that the best way to bring attention to a company is to collaborate or work alongside a social justice, human rights, or activism campaign. It’s no coincidence that Nike partnered with NFL star Colin Kaepernick shortly after he began his widely controversial protest of police brutality by kneeling on the field during the national anthem. It’s no coincidence that their ad campaign reads, “Believe in something. Even if it means sacrificing everything,” right across Kaepernick’s face.  

Young people everywhere went wild when this ad was dropped. It covered every Facebook, Instagram, and Twitter feed. It was on news channels nationwide. People began posting photos of themselves burning their Nike apparel in protest. Memes were made. Arguments between friends and families were created. A new conversation was being had, and it was because of the company Nike choosing to use their wide reaching platform to showcase this issue.

Although the company did lose some conservative thinking fans and customers, the amount of attention that was brought to their brand more than made up for those losses. By creating an advertising campaign that ran parallel to this social justice issue that millions of Americans are so passionate about, Nike increased sales and awareness of police brutality.

It makes sense for a company that participates in such charitable and philanthropy based practices to make this a forefront on the website. A company that is looking to target millennials with their advertising and website design should absolutely invest in the possibility of working with an organization or helping to fund and create a new foundation to help bring awareness and possibly change actual policy on important social issues. We have seen the success in this with brands such as Toms with gun control, Ben and Jerry’s and expunging past marijuana convictions, and Coca-Cola and the environment. Dove encourages positive body image and acceptance.

Young people have brought in new waves of technology, social interactions and customs, ways of speaking and communicating, and activism. Middle and high schoolers all over the world are banning together on various social media platforms to encourage the awareness and necessity for regulations to prevent further irreversible climate change. Companies that wish to employ marketing strategies that target millennials and younger generations should take advantage of the new forms of digital activism that are happening in school hallways, in the lunchrooms, and on the bus.

The difficult millennial market

In order to infiltrate the millennial market, you need to speak and write website content that looks and sounds like a typical millennial. Slang, when used in moderation, can be a great way to show how connected a company is with youth culture. A clothing company that targets females ages 20-30 could use something like, “Handbags on fleek,” to say that their purse selection is nice. A travel company could use words like “girl gang,” or “squad,” or “fam,” to inspire people to go on vacations with their friends and family.

Car companies can use words like “shook” to describe the shock that the neighbor will feel when they see you pull up in your new vehicle. A luxury company could use a slogan like, “It pays to be extra,” to show that they are aware of their high and over the top prices, but they are worth it. The list goes on and on. Words like ratchet, lit, feels, woke, and GOAT are all great examples of slang terms that are used in everyday millennial conversation, and can be a great tool when creating a website that is designed to draw in an audience comprised of young adults.

The millennial market is complex, but not impossible to understand. Hiring a website design company that is efficient and knowledgeable on optimizing your web site to target key audiences and consumers on is easier than it sounds. In conclusion, there are many things that make the millennial generation so unique and full of untapped potential. Young people want to see companies that are committed to giving back. They want to get behind and become loyal customers to brands that put in effort to being socially responsible.

Millennials have been cultivated in a culture that is based around instant gratification. Young people see something they want, and they have to have it as soon as possible. If something is taking too long, it isn’t worth it. There’s literally hundreds of millions of other options right at their fingertips. Don’t lose out on valuable customers for

simple mistakes like not having a properly designed and optimized website.

About The Author: Nicola Yap lives in Phoenix, Arizona with her two cats Marcie and Lambert. When she isn’t writing blog posts, she’s probably playing video games or doing something as equally unproductive. She works as an organic marketing strategist for Eminent SEO, a full-service digital marketing agency that creates custom websites and innovative marketing solutions for small to medium-sized businesses that are looking for impactful results.

What Should Your Business Post to Social Media?

What Should Your Business Post to Social Media?

Developing a social media strategy can be a difficult endeavor, as it’s easy to get lost in the crowd. However, there are ways you can create a social media presence that actually improves your business and encourages potential customers to become real customers. Below are three tips about what your business should be posting to social media.

Content Written for Your Readers

Original, fresh content is the key to any good social media account. That means creating content specifically for your readers and customers. You don’t want to only post about your products or services, but you want to expand that circle of content to subjects that relate to your readers and their lives. For example, if you’re a company that makes jewelry, you can post content about different ways to style an outfit for spring. Anything that offers helpful hints, advice, or makes someone laugh is what you want to aim for. Good social media content will make your reader feel like that are developing a relationship with you and your company.

Content That Shows Your Company as People

Faceless brands and companies usually invoke a sterile, unfriendly feeling in people. Social media is full of companies that share stale content that clearly wasn’t created by them. People usually scroll by this content without engaging with it. One thing you should be posting to social media is content that shows off your individual company culture. One way to do this is by featuring the actual people that work for your company. You can post things that offer a simple profile of your employees, what their hobbies or interests are, or what their jobs entail. Even the most common wellness challenges tend to have stats and figures you can post to social media that will help humanize the company.

Content That is Interactive

Last, consider posting content that is fun and interactive. In the endless scrolling world of the internet, it’s easy for your potential clients or customers to just scroll right by your content with little thought. However, when you create content that actually encourages them to interact with you, you will hold their attention for longer. Some of the kinds of interactive content that you can post includes quick quizzes, polls, and surveys. People like voicing their opinions and being a part of a larger conversation. Interactive content allows them to view your company as a part of their lives and someone they know.

By creating content for your specific readers and customers, showing your company as real people, and posting interactive content, you can develop a robust and successful social media presence. Could you use some help managing your social media accounts? At Reticence Marketing, we’re able to grow, optimize, and manage all aspects of your social presence in order for you to concentrate on the day-to-day operation of your company. Get your social media managed today!

3 Times Outside Opinions Help Businesses

3 Times Outside Opinions Help Businesses

Business owners pride themselves on self-sufficiency, but there are times when they need to listen to others. Not every piece of advice is going to be useful, but additional input can help them to see how another method might work better. Plus, they can always benefit from learning from their more-experienced peers. In these instances, outside opinions are extremely helpful for businesses.

Your Business is Growing

Having your business experience growth can be exciting, and it might seem like it’s a sign that you’ve done all you need to do. But growth periods can be very high-pressure. Solicit advice from others who have successfully handled rapid growth periods. Ask them about how they went about dealing with the accumulated wealth and productivity and what sort of things they wish they’d done differently. You should make a note of any strategies to keep in mind and any to avoid.

Staff Assessments

Evaluating your staff helps you to see who is and isn’t able to perform up to the standards of their position. If you have a business with multiple departments, it’s going to be tough to handle all these assessments yourself. According to this source, when it comes to departments that require specific skill sets, having a team of assessors who are familiar with those skills who then formulate reports based on their observations of a team can provide valuable information to an employer. An IT department could be evaluated by certified specialists who make sure that everyone properly understands their role. Go over these reports and determine if any action needs to be taken. Some employers might need to be refreshed on their duties, while some may need to be relieved of their duties.

Your Business Is Declining

You’re likely to be discouraged if business has been in decline, especially if you can’t tell exactly what the cause is. According to this source, it’s important to try and define what it is that is causing the decline before you can fix it. Trying to fix things by yourself could get you into an even bigger mess. Summarize your findings about the slump, such as when it started, how long it’s been going on, and any possible factors. Present them to experts and listen to what they have to say. They might not have advice for how exactly to better things, but they should be able to help you determine any causes for your reversal of fortune.

Look for help wherever you can when running a business. It doesn’t matter if you’re just starting or have been around for years. Your ideas and vision are the most important components of your business, but outside opinions can help to better sculpt these ideas.

How To Generate Leads For Your Agency

How To Generate Leads For Your Agency

The principal challenge for digital marketers in today’s world is to create strong lead generation plans for your clients that equal conversions. First and foremost is the quality of the content strategized to catch the attention of your targeted audience along with the service quality which is provided to drive more traffic to boost up sales.

In this digital era, technology is working as a boon for these as the management of a business has changed with digitalization. Irrespective of the changes that can be seen in the advertising or marketing platform, the motive always has to be in routing and engaging more traffic to the website and improving the overall conversion rate.

Reticence Marketing takes care of all lead generation work and gives maximum results through effective SEO, website, and social media management solutions that show tangible, real-world results.

Below are a few ideas on how to maximize lead generation for your agency or business:

  1. Use of Social Media in a planned way

To begin with, it is important that you understand which social media application to use for your business which can be profitable. Additionally, there are numerous ways by which you can generate leads via various online platforms. One of the trending ideas is to record podcasts that will be downloaded by many people which s a great source to generate leads as Google search results will show similar keywords when entered. You can use apps like SoundCloud and iTunes to promote your content and use other social media platforms to promote it by getting in touch with other bloggers which will bring in more leads organically through direct traffic to your website or social media channels.

  1. Optimization from Webpage

Create a website as this is the pivotal source of bringing in traffic but make sure to regularly check all errors that may come up. Issues like bad user interface, errors in loading the page or lagging speed drive the user traffic away rather than bringing them in. There are tools available to scan the errors and also you can keep a check on which individual users or companies have visited your website for sales and marketing.

  1. Importance of Creating a Mobile Version

With the advent of Smartphone and technology, it has now become imperative that websites be mobile friendly to give a better experience and wider browsing options. Taking into consideration the number of people using their phone to access websites, no errors should be allowed and once detected, should be immediately corrected. Websites have to be made responsive (mobile friendly) or else a large segment of internet traffic is immediately lost.

  1. Update Keywords Regularly

It is important that you use keywords that are already used by your competitors, to get a strong foothold in the market. By understanding the keywords that are garnerning your competitors increased traffic, you can better optimize your own SEO strategy for effective lead generation.

https://www.reticencemarketing.com/3-ways-you-can-boost-your-marketing-career/

https://www.reticencemarketing.com/listen-i-just-quit-my-job-im-broke-but-i-started-this-company/

https://www.reticencemarketing.com/engagement-isnt-the-most-important-metric-of-social-media/


How to Rebrand Your Business Even When You Have a Small Budget

How to Rebrand Your Business Even When You Have a Small Budget

Are your business sales dropping or is your customer growth dipping? If your marketing feels like it’s becoming stagnant, it might be time for a rebrand. Even if your brand may have been effective in the past, there’s a possibility that it no longer fits with current branding trends.

That’s why we’ve put together a few tips on how to rebrand on a budget so you can rejuvenate your business even when there’s not much left in the bank. Who knows? It might even improve sales or reach an entirely new target market.

Plan Your Strategy

Before you can even begin rebranding your business, you need to have a business plan in place. This will help manage your finances more effectively and help find the most affordable ways to update your identity. In order to create your rebranding plan, it’s important to research different design companies that will give you the best offers for updating your marketing tools.

It’s important to know exactly what you’re going to rebrand as well. Ask yourself whether you want to give your company a new face and change everything or if you only want to make current features trendier.

Research Branding Trends

As technology advances, different marketing techniques and branding concepts become more popular. In order to modernize your startup, you need to understand what trends are more acceptable. You also need to brainstorm ways that your business can compete with your competitors.

Once you’ve planned your strategy, you should understand what new identity you’re trying to communicate to your existing customer base. It’s important to draw in new customers without excluding existing ones.

DIY Your Website

Many website design platforms will give you full control over the aesthetic look of your website for a reasonable price. If you take the time to revamp your website without hiring anyone, you can save a lot of money. When you redo your website, consider how you can use imagery, color and font to communicate your new identity to a particular customer base.

Color can evoke certain emotions so it’s important to find the right colors for your rebrand. Vibrant imagery can also draw more people to your website.

Update Your Logo

Updating your logo can make your brand seem new and relevant, but it’s important to remember that your current recognizability lies with your old design. That’s why we suggest updating your logo rather than creating a new one. Finding creative ways to rejuvenate the current look of your logo can make it more exciting and create intrigue among potential customers.

Image: agencybel.com

By using a technology logo maker, you can redesign your logo so that it’s relevant. Consider making it bolder and flashier. Both the white Apple logo and rainbow colored one are effective but represent different brand identities. Why not try imitating this concept?

Market Your New Brand

Now that you’ve decided on a new brand and reflected this identity in your logo and website, you need to market it. Using the same colors and imagery throughout your marketing platforms, such as social media or email newsletters, can be an effective way of emphasizing your new identity.

Before you launch your new brand, you can always announce that you’re updating your identity on your marketing platforms weeks in advance. The mystery around your new look will also gain attention and means that more people will notice the change when it’s announced.

Be Creative

Even if you’re using elements from your existing brand, it doesn’t mean that you can’t be creative. With the Apple logo example, a simple change in color can have an impact but if you’re rebranding you might as well have some fun. Use flashy imagery or bright colors.

If you’re targeting a new market, you can even go the opposite way by making your business more sophisticated. The options are endless. The only limit is your imagination.

Conclusion

Rebranding your business is a great way to remind people that you still exist. It’s also an effective way of finding new customers or showcasing your brand to different people. Marketing trends are always changing so it’s important to stay up to date so you don’t get left behind.

Finding affordable design tools means that even as a small business, you can rebrand without breaking the budget. Are you ready to gain some popularity?

Author bio

Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. You can connect with her here.